π Core Information
πΉ Job Title: SEO Specialist
πΉ Company: Fiverr
πΉ Location: Tel Aviv-Yafo, Tel Aviv, Israel
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: April 23, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: On-site (Remote OK)
π Job Overview
Key aspects of this role include:
- Developing and implementing SEO strategies to drive organic growth
- Collaborating with cross-functional teams to ensure SEO best practices
- Analyzing data to make informed decisions and optimize performance
- Staying updated with the latest SEO trends and tools
ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and team collaboration. The ideal candidate will be comfortable working with various teams and tools to drive results.
π Key Responsibilities
β
Collaborate with SEO team members to develop and execute effective strategies and tactics
β
Develop, manage, and optimize SEO strategies to improve organic search engine performance
β
Monitor and analyze multiple datasets to make data-driven decisions
β
Work with Product, Development, and Marketing teams to ensure correct implementation of SEO recommendations and best practices
β
Stay up-to-date with the latest tools, trends, and changes with SEO and major search engines, adapting strategies as necessary
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and continuous learning to stay ahead of SEO trends.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of SEO experience with an international e-commerce/online company
Required Skills:
- Thorough knowledge of search ranking factors, key algorithm updates, and core web vitals
- Highly familiar with GenAI as it relates to SEO
- Proficiency in web analytics tools, keyword tools, and SEO tools
- Excellent analytical skills, the ability to interpret data and trends along with meticulous attention to detail
- Knowledge of HTML, CSS, and JavaScript as they relate to SEO
- A team player with excellent written and oral communication skills
Preferred Skills:
- Experience with international SEO campaigns
- Fluency in additional languages
ASSUMPTION: While the job listing doesn't specify preferred qualifications, experience with international SEO campaigns and fluency in additional languages could be beneficial for this role.
π° Compensation & Benefits
Salary Range: The salary range for this role is typically $60,000 - $90,000 per year, depending on experience and performance. This is an estimate based on industry standards for SEO Specialist roles in Tel Aviv.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Employee stock options
Working Hours: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and performance.
π Applicant Insights
π Company Context
Industry: Fiverr operates in the online marketplace and freelance services industry, connecting businesses with freelance talent globally.
Company Size: Fiverr is a mid-sized company with 501-1,000 employees, providing a structured yet dynamic work environment.
Founded: Fiverr was founded in 2010 and has since grown to become a leading global platform for freelance services.
Company Description:
- Fiverr is a global platform connecting businesses with freelance talent in the simplest way possible.
- The company offers a wide range of services, from graphic design and digital marketing to programming and writing.
- Fiverr's mission is to change how the world works together by providing a platform that empowers freelancers and businesses alike.
Company Specialties:
- Gigs (fixed-price services)
- Online marketplace
- Services (hourly and project-based work)
- Crowd economy
- E-commerce
Company Website: http://fiverr.com
ASSUMPTION: Fiverr's unique business model and global presence provide ample opportunities for growth and learning within the SEO Specialist role.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The SEO Specialist will report directly to the SEO Manager and collaborate with cross-functional teams, including Product, Development, and Marketing.
Work Arrangement: This role is on-site in Tel Aviv, with remote work options available.
Growth Opportunities:
- Advancement to Senior SEO Specialist or SEO Manager roles
- Expanding SEO expertise to other areas of digital marketing
- Potential to work on international SEO campaigns and gain global experience
ASSUMPTION: With Fiverr's global presence and diverse service offerings, there are ample opportunities for growth and learning within the SEO Specialist role.
π Location & Work Environment
Office Type: Fiverr's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 8 Eliezer Kaplan Street, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its beaches, nightlife, and startup ecosystem.
- The cost of living in Tel Aviv is relatively high compared to other cities in Israel.
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: The standard workweek is Monday to Friday, with flexible scheduling options available.
ASSUMPTION: Working in Tel Aviv offers a unique blend of cultural experiences and professional opportunities, with a dynamic and diverse work environment at Fiverr.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- Technical SEO assessment
- Final interview with the SEO Manager and/or other team members
- Job offer and onboarding
Key Assessment Areas:
- SEO knowledge and skills
- Data analysis and interpretation
- Communication and teamwork
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume to highlight relevant SEO experience and skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of search ranking factors, algorithm updates, and core web vitals
- Showcase your data analysis skills and provide examples of how you've used data to drive SEO performance in previous roles
ATS Keywords: SEO, data analysis, web analytics, keyword research, HTML, CSS, JavaScript, team collaboration, communication, creativity, attention to detail, GenAI, search ranking factors, algorithm updates, core web vitals
ASSUMPTION: Fiverr's application process is designed to assess both technical SEO skills and cultural fit, with a focus on data-driven decision-making and team collaboration.
π οΈ Tools & Technologies
- SEMrush or Ahrefs
- Google Analytics
- Google Search Console
- Screaming Frog
- MozBar
- GenAI tools (e.g., Copy.ai, Frase.io)
ASSUMPTION: The SEO Specialist will be expected to use a variety of tools to monitor, analyze, and optimize SEO performance, with a focus on data-driven decision-making.
π Cultural Fit Considerations
Company Values:
- Empowerment
- Simplicity
- Integrity
- Collaboration
- Innovation
Work Style:
- Data-driven
- Collaborative
- Adaptable
- Creative
- Results-oriented
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you used data to drive SEO performance?
- How do you approach learning new SEO tools and trends?
ASSUMPTION: Fiverr values candidates who are data-driven, collaborative, and adaptable, with a strong focus on results and continuous learning.
β οΈ Potential Challenges
- Keeping up with the fast-paced nature of SEO and the constant evolution of search engine algorithms
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and balancing competing priorities
- Adapting to a dynamic work environment and embracing change
ASSUMPTION: The SEO Specialist role at Fiverr presents unique challenges that require strong organizational skills, adaptability, and a results-driven mindset.
π Similar Roles Comparison
- Compared to other SEO Specialist roles, this position offers the opportunity to work on a global online marketplace with a diverse range of services
- Fiverr's focus on data-driven decision-making sets it apart from other companies in the industry
- This role provides ample opportunities for growth and learning, with the potential to advance to Senior SEO Specialist or SEO Manager roles
ASSUMPTION: The SEO Specialist role at Fiverr offers unique opportunities for growth and learning, with a focus on data-driven decision-making and a global online marketplace.
π Sample Projects
- Conducting a comprehensive SEO audit of Fiverr's website and implementing recommended changes to improve organic search performance
- Developing and executing an international SEO strategy to expand Fiverr's reach into new markets
- Analyzing competitor SEO strategies and identifying opportunities to differentiate Fiverr's offerings and gain market share
ASSUMPTION: The SEO Specialist will be expected to work on a variety of projects, from technical SEO audits to strategic planning and execution, to drive organic search performance and growth.
β Key Questions to Ask During Interview
- How does Fiverr approach SEO strategy and execution on a global scale?
- Can you describe the team structure and how the SEO team collaborates with other departments?
- How does Fiverr support the professional development and growth of its SEO team members?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does Fiverr measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding Fiverr's unique approach to SEO.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience and skills
- Prepare for the technical SEO assessment by brushing up on your knowledge of search ranking factors, algorithm updates, and core web vitals
- Showcase your data analysis skills and provide examples of how you've used data to drive SEO performance in previous roles
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.