📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: 99 Group
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving organic traffic growth through data-driven SEO strategies
- Collaborating with cross-functional teams to implement SEO best practices
- Conducting keyword research and on-page optimization
- Monitoring and analyzing website performance using various tools
- Staying updated with the latest SEO trends and algorithm changes
ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to work effectively with different teams.
📋 Key Responsibilities
✅ Execute tests, collect and analyze data, and derive insights to achieve SEO targets
✅ Track, report, and analyze website analytics campaigns
✅ Optimize copy and landing pages for search engine marketing
✅ Perform ongoing keyword discovery, expansion, and optimization
✅ Research and implement search engine optimization recommendations
✅ Research and analyze competitor strategies
✅ Develop and implement link building strategies
✅ Collaborate with the development team to ensure SEO best practices are implemented
✅ Work with editorial and marketing teams to drive SEO in content creation and programming
✅ Recommend changes to website architecture, content, linking, and other factors to improve SEO positions
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and continuous learning to stay ahead of SEO trends.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years in SEO or a related role
Required Skills:
- Proficient in SEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Analytics
- Strong analytical skills and data-driven mindset
- Excellent communication skills in English
- Basic understanding of HTML and WordPress
- Familiarity with setting up new domains
- Fast learner and adaptable to new working environments
Preferred Skills:
- Fluency in Indonesian
- Experience with JavaScript and CSS
- Knowledge of local SEO best practices for Indonesia
ASSUMPTION: While the job listing does not specify preferred qualifications, having additional language skills and technical abilities can provide a competitive edge.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 25,000,000 per year (Based on experience and market standards for SEO Specialists in Indonesia)
Benefits:
- Health insurance
- Retirement plan
- Employee stock options
- Performance-based bonuses
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on market data for SEO Specialists in Indonesia, with consideration for the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Technology (PropTech)
Company Size: Medium (201-500 employees)
Founded: 2015 (as 99.co, merged with Rumah123 in 2018)
Company Description:
- Leading real estate technology company operating real estate portals across Southeast Asia
- Specializes in digital property advertising and marketplace platforms
- Headquartered in Singapore with operations in Singapore and Indonesia
Company Specialties:
- Real estate marketplace
- Property advertising
- Web and mobile development
- Data analysis and insights
Company Website: 99.co
ASSUMPTION: 99 Group's focus on real estate technology and data-driven insights makes it an attractive employer for SEO professionals looking to grow in the PropTech industry.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Marketing or SEO Manager
Work Arrangement: On-site, with flexible working hours and remote work options available
Growth Opportunities:
- Potential career progression to Senior SEO Specialist or SEO Manager roles
- Expansion into new markets and platforms within the company
- Learning opportunities through collaboration with cross-functional teams
ASSUMPTION: This role offers growth potential within the company, as 99 Group continues to expand its operations and platforms.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities
Office Location(s): Blk 71 Ayer Rajah Crescent, Singapore; Jl. Casablanca, Menteng Dalam, EightyEight@Kasablanka, Level 37, Jakarta
Geographic Context:
- Jakarta, Indonesia's capital city, is a bustling metropolis with a vibrant tech industry
- 99 Group's Jakarta office is located in a prime business district with easy access to public transportation
- The office offers a dynamic and multicultural work environment
Work Schedule: Standard office hours (8:30 AM - 5:30 PM) with flexible working hours and remote work options available
ASSUMPTION: Working in Jakarta offers a unique blend of cultural experiences and professional growth opportunities for SEO specialists.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical SEO assessment
- On-site interview with the SEO Manager and/or other team members
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and skills
- Problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of 99 Group's business and the role's requirements
- Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
- Research 99 Group's competitors and industry trends to showcase your initiative and curiosity
ATS Keywords: SEO, data analysis, keyword research, link building, HTML, WordPress, Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, communication, collaboration, real estate, digital marketing
ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their SEO skills and experience, as well as their ability to work effectively in a collaborative, data-driven environment.
🛠️ Tools & Technologies
- SEO tools: Ahrefs, SEMrush, Google Search Console, Google Analytics
- Web development: HTML, WordPress, JavaScript, CSS
- Data analysis: Excel/Google Sheets, Google Data Studio
- Project management: Asana, Trello, Jira
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for applicants, as they are widely used in the SEO industry and at 99 Group.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Accountable
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and cross-functional
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay updated with the latest SEO trends and algorithm changes?
- Can you provide an example of a successful SEO campaign you've managed, and how you measured its impact?
- How do you approach working with cross-functional teams to implement SEO best practices?
ASSUMPTION: Applicants should assess their fit with 99 Group's values and work style by reflecting on their past experiences and how they align with the company's culture.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing SEO landscape
- Balancing technical SEO work with collaboration and communication across teams
- Adapting to a dynamic work environment with a strong focus on data and results
- Competing with established SEO professionals and agencies in the region
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a competitive, data-driven environment.
📈 Similar Roles Comparison
- Compared to SEO roles at traditional real estate agencies, this role offers more exposure to cutting-edge technology and data-driven insights
- Compared to SEO roles at larger tech companies, this role provides more direct impact on the company's core business and growth
- Career progression in this role could lead to senior SEO or management positions within 99 Group or other PropTech companies
ASSUMPTION: Applicants should consider the unique aspects of this role compared to other SEO positions in the industry and weigh the pros and cons based on their personal and professional goals.
📝 Sample Projects
- Conducting a comprehensive SEO audit of 99.co/id and Rumah123 to identify optimization opportunities
- Developing and implementing a link building strategy to improve domain authority and organic traffic
- Collaborating with the content team to optimize blog posts and landing pages for target keywords and search intent
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available to the SEO Specialist at 99 Group.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges currently facing 99 Group, and how can this role address them?
- How does 99 Group support the professional development and growth of its SEO team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does 99 Group measure the success and impact of its SEO efforts?
- What are the most exciting SEO initiatives planned for the upcoming year, and how can this role contribute to them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the applicant's interest in the role and commitment to understanding the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter explaining your interest in 99 Group and the SEO Specialist role
- Prepare for the technical SEO assessment by reviewing your knowledge of SEO tools and best practices
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
