SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: WRS Health

🔹 Location: Philippines (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Available during standard US business hours)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO and SEM strategies to improve organic search rankings and website traffic.
• Managing and optimizing SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.
• Conducting backlink audits, outreach, and link-building strategies to improve domain authority.
• Collaborating with content, marketing, and web development teams to enhance search rankings and maximize website performance.
• Staying up-to-date with SEO trends, Google algorithm updates, and best practices.

ASSUMPTION: This role requires a strong understanding of AI-driven search experiences and the ability to adapt content strategies to rank in AI-generated responses.

📋 Key Responsibilities

✅ Developing and implementing SEO strategies to improve organic search rankings and website traffic.

✅ Managing and optimizing SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.

✅ Conducting backlink audits, outreach, and link-building strategies to improve domain authority.

✅ Performing keyword research and on-page optimization for content, metadata, and site structure.

✅ Analyzing search engine performance using Google Analytics, Google Search Console, and other SEO tools.

✅ Monitoring competitor SEO and SEM strategies, identifying opportunities for improvement.

✅ Collaborating with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.

✅ Conducting technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.

✅ Generating SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.

ASSUMPTION: This role may require occasional work outside of standard US business hours to ensure timely delivery of reports and to accommodate team meetings with the US-based content and marketing teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (2-5 years) in SEO, SEM, and search engine analytics.

Required Skills:

• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Experience with backlink strategy development, link-building campaigns, and competitive analysis.
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO.
• Strong analytical skills and ability to interpret SEO data to drive actionable insights.
• Excellent communication and collaboration skills.
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes is a plus.

Preferred Skills:

• Experience with AI-driven search experiences and optimizing content for AI search engines.
• Familiarity with FHIR API and healthcare industry-specific SEO practices.

ASSUMPTION: While not explicitly stated, experience in the healthcare industry or with healthcare-specific SEO practices would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between PHP 50,000 - 80,000 per month, based on industry standards for mid-level SEO specialists in the Philippines. This estimate may vary depending on the candidate's experience and skills.

Benefits:

• Remote work arrangement with flexible hours.
• Opportunity to work with a leading EHR and practice management solutions provider.
• Potential for career growth and professional development within the company.

Working Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The company may provide additional benefits not listed here.

📌 Applicant Insights

🔍 Company Context

Industry: WRS Health operates in the competitive healthcare technology industry, focusing on delivering fully integrated cloud-based EHR and practice management solutions to its clients.

Company Size: WRS Health has 201-500 employees, providing a mid-sized company environment that offers opportunities for collaboration and growth.

Founded: WRS Health was founded in 1999, with over two decades of experience in the industry.

Company Description:

• Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud-based EMR and practice management solutions to its clients.
• The company brings solutions to physicians by providing constant enhancement of its products and services, including EHR, practice management, marketing, patient coordination, and billing.
• WRS Health is committed to helping physicians find balance in their roles as healers, business owners, and human beings, informing everything the company does.

Company Specialties:

• Practice Management solutions
• Web-based ambulatory EHR solutions
• ONC-ATCB certified
• Specialty-based EHR
• CCHIT certified
• Surescripts GOLD solutions provider
• Billing
• ENT-Cloud, Psychiatry-Cloud, and ObGyn-Cloud

Company Website: wrshealth.com

ASSUMPTION: WRS Health's focus on providing comprehensive solutions and constant enhancement of its products and services indicates a commitment to innovation and continuous improvement.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring proven experience in SEO, SEM, and search engine analytics.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with content, marketing, and web development teams.

Work Arrangement: This is a remote, contract position with available hours during standard US business hours.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the SEO Specialist to take on additional responsibilities or move into a management role.
• WRS Health's commitment to helping physicians find balance in their roles may translate into opportunities for professional development and work-life balance.

ASSUMPTION: While not explicitly stated, the company's focus on helping physicians find balance in their roles may indicate a commitment to supporting the work-life balance of its employees as well.

🌍 Location & Work Environment

Office Type: Remote work arrangement with no physical office location required.

Office Location(s): N/A (Remote work arrangement)

Geographic Context:

• The Philippines has a thriving business process outsourcing (BPO) industry, providing a large talent pool for remote work arrangements.
• The time zone difference between the Philippines and the US allows for some overlap in working hours, facilitating collaboration with US-based teams.
• The Philippines has a strong focus on education and a high level of English proficiency, making it an attractive location for remote work.

Work Schedule: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).

ASSUMPTION: The remote work arrangement and available hours during standard US business hours may allow for some flexibility in work schedule, depending on the candidate's personal circumstances.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate SEO skills and knowledge.
• Final interview with the Marketing Manager to discuss the role, responsibilities, and career growth opportunities.

Key Assessment Areas:

• SEO and SEM knowledge and experience.
• Analytical skills and ability to interpret SEO data.
• Communication and collaboration skills.
• Cultural fit and alignment with WRS Health's mission and values.

Application Tips:

• Highlight relevant SEO and SEM experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of WRS Health's mission and values, and how your skills and experience make you a strong fit for the role.
• Prepare for the technical assessment by brushing up on your SEO and SEM knowledge and reviewing relevant tools and platforms.

ATS Keywords: SEO, SEM, Google Ads, Google Analytics, Google Search Console, backlink strategy, link-building, keyword research, on-page optimization, technical SEO, AI-driven search, healthcare industry, EHR, practice management

ASSUMPTION: The application process may include additional steps or assessments, depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, etc.
• Google Ads and Google Analytics platforms
• HTML, CSS, and basic JavaScript for SEO purposes
• AI-driven search experience tools and platforms (e.g., Perplexity, ChatGPT)

ASSUMPTION: The SEO Specialist may be required to learn and use additional tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Commitment to helping physicians find balance in their roles as healers, business owners, and human beings.
• Focus on constant enhancement of products and services to meet the evolving needs of clients.
• Collaboration and teamwork to deliver comprehensive solutions and support practice success.

Work Style:

• Remote work arrangement with flexible hours.
• Collaborative and team-oriented approach to problem-solving and decision-making.
• Focus on continuous learning and professional development.

Self-Assessment Questions:

• Do you share WRS Health's commitment to helping physicians find balance in their roles?
• Are you comfortable working remotely and collaborating with US-based teams during standard US business hours?
• Do you have a strong work ethic and a commitment to continuous learning and professional development?

ASSUMPTION: WRS Health's commitment to helping physicians find balance in their roles may indicate a preference for candidates who are proactive, self-motivated, and able to manage their time effectively in a remote work environment.

⚠️ Potential Challenges

• Managing time zones and coordinating with US-based teams may require some flexibility in work schedule.
• Keeping up with the latest SEO trends, Google algorithm updates, and best practices may require continuous learning and professional development.
• Working in a remote, contract position may present unique challenges related to work-life balance and job security.
• Adapting to AI-driven search experiences and optimizing content for AI search engines may require additional learning and skill development.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and professional development.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position may offer more responsibility and autonomy in developing and executing SEO and SEM strategies.
• Working in the healthcare industry may present unique challenges and opportunities related to industry-specific SEO practices and regulations.
• As a mid-level role, this position may offer opportunities for career growth and professional development within the company.

ASSUMPTION: While this role may share similarities with other SEO Specialist positions, its unique focus on the healthcare industry and commitment to helping physicians find balance in their roles set it apart.

📝 Sample Projects

• Developing and implementing an AI-driven SEO strategy to improve organic search rankings and website traffic for WRS Health's EHR and practice management solutions.
• Conducting a comprehensive backlink audit and outreach campaign to improve domain authority and enhance search engine performance for WRS Health's website.
• Optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-driven search results.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the SEO Specialist may be expected to perform in this role. The actual projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does WRS Health support the work-life balance of its remote employees?
• What opportunities are there for professional development and career growth within the company?
• How does WRS Health approach AI-driven search experiences and optimizing content for AI search engines?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does WRS Health measure the success of its SEO and SEM strategies, and how will my performance be evaluated?

ASSUMPTION: These key questions are intended to help applicants better understand the role, the company, and the expectations for the SEO Specialist position. Applicants may want to tailor these questions or add additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://wrshealth.applytojob.com/apply/gJjZPKYvZZ/SEO-Specialist
• Tailor your resume to highlight relevant SEO and SEM experience and achievements.
• Write a cover letter demonstrating your understanding of WRS Health's mission and values, and how your skills and experience make you a strong fit for the role.
• Prepare for the technical assessment by brushing up on your SEO and SEM knowledge and reviewing relevant tools and platforms.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.