SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Tinuiti

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 2-3 years

🔹 Remote Status: On-site (Mexico City)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and managing comprehensive SEO campaigns
• Conducting in-depth keyword research and optimizing on-page content
• Implementing technical SEO strategies to improve rankings and drive organic traffic
• Monitoring, analyzing, and reporting on website performance using SEO tools and analytics platforms
• Collaborating with content creators, web developers, and other digital marketing professionals
• Acting as the primary point of contact for clients regarding SEO strategy and performance

ASSUMPTION: This role requires a strong understanding of SEO best practices and a data-driven approach to campaign management. The ideal candidate will have experience working with various teams and clients, demonstrating excellent communication and interpersonal skills.

📋 Key Responsibilities

✅ Lead the planning, execution, and management of comprehensive SEO campaigns

✅ Conduct in-depth keyword research and optimize on-page content

✅ Implement technical SEO strategies to improve rankings and drive organic traffic

✅ Regularly monitor, analyze, and report on website performance using SEO tools and analytics platforms

✅ Work closely with content creators, web developers, and other digital marketing professionals to ensure SEO best practices are embedded in all aspects of website development and content creation

✅ Act as the primary point of contact for clients regarding SEO strategy and performance, presenting reports, updates, and recommendations

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific tasks and priorities may vary depending on the client's needs and the overall business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in SEO and Digital Marketing

Required Skills:

• Advanced knowledge of SEO best practices and strategies
• Proficient in using SEO tools and analytics platforms
• Excellent communication and interpersonal skills
• Ability to multitask, prioritize, and manage time effectively
• Strong analytical skills and proficiency in Microsoft Excel & PowerPoint

Preferred Skills:

• Fluency in Spanish (for effective communication with local teams and clients)
• Experience working in a remote or hybrid environment

ASSUMPTION: While the required skills are essential for this role, the preferred skills would be a significant advantage in a multicultural and remote work environment.

💰 Compensation & Benefits

Salary Range: MXN 60,000 - 90,000 per month (based on industry standards for SEO Specialists with 2-3 years of experience in Mexico City)

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time (40 hours per week), with flexibility to accommodate different time zones and client needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Specialists with 2-3 years of experience in Mexico City. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. They specialize in advertising services, focusing on strategy and channel expertise.

Company Size: Tinuiti has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: 2004, with headquarters in New York, NY, and offices in major cities across the United States and Mexico.

Company Description:

• Tinuiti is committed to growing happiness for their clients, customers, people, and partners.
• They prioritize flexibility, a fully remote environment, and offer unlimited paid time off.
• Tinuiti values diversity and is an equal opportunity employer.

Company Specialties:

• Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's large size and diverse client base offer numerous opportunities for professional growth and exposure to various industries and projects.

📊 Role Analysis

Career Level: Mid-level, with opportunities for advancement based on performance and experience.

Reporting Structure: This role reports directly to the SEO Manager or similar position within the digital marketing team.

Work Arrangement: On-site in Mexico City, with potential for remote or hybrid work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement to senior or management roles within the SEO team
• Expansion into other areas of digital marketing or related fields
• Increased responsibility and leadership opportunities as the company continues to grow

ASSUMPTION: The SEO Specialist role at Tinuiti offers ample opportunities for professional growth and development within the company's expanding digital marketing team.

🌍 Location & Work Environment

Office Type: On-site in Mexico City, with a fully remote environment and flexible work arrangements available.

Office Location(s): 111 W 33rd St, Suite 1510, New York, NY 10001, US (Headquarters); 353 Sacramento St, Floor 8, San Francisco, California 94111, US; 707 Broadway, Suite 1900, San Diego, California 92101, US; 550 Pharr Rd NE, Suite 202, Atlanta, Georgia 30305, US; 121 S 13th St, Floor 3, Philadelphia, Pennsylvania 19107, US; 1855 Griffin Rd, Suite C462, Dania, Florida 33004, US; 85 West St, Third Floor #2, Walpole, Massachusetts 02081, US; 1855 Griffin Rd, Ste C462, Fort Lauderdale, Florida 33004, US; 11 West Peak St, Chattanooga, TN 37405, US

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse population.
• The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites.
• Mexico City is a major hub for business, finance, and technology, providing ample opportunities for professional growth and development.

Work Schedule: Full-time (40 hours per week), with flexibility to accommodate different time zones and client needs

ASSUMPTION: The on-site work arrangement in Mexico City offers an immersive cultural experience and the opportunity to collaborate with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the SEO Manager or a senior team member
• Final interview with the SEO Manager or a member of the executive team

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and reporting skills
• Communication and interpersonal skills
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Provide specific examples of your SEO campaigns, strategies, and successes
• Demonstrate your ability to work effectively in a remote or hybrid team environment

ATS Keywords: SEO, Digital Marketing, Campaign Management, Performance Tracking, Technical SEO, Keyword Research, On-Page Optimization, Analytics, Client Communication, Teamwork, Problem-Solving

ASSUMPTION: The interview process at Tinuiti is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic and collaborative work environment.

🛠️ Tools & Technologies

• SEMrush, Ahrefs, or other SEO tools
• Google Analytics
• Microsoft Excel & PowerPoint
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and the client's needs.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness
• Never Stop Learning
• Ignite Your Passion
• Thankful Living
• Inspire Innovation & Change

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change
• Committed to growing happiness for clients, customers, people, and partners

Self-Assessment Questions:

• Do you align with Tinuiti's core values and commitment to growing happiness?
• Are you comfortable working in a remote or hybrid team environment?
• Do you have strong communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and clients?

ASSUMPTION: Tinuiti's company culture emphasizes collaboration, continuous learning, and a commitment to growing happiness for clients, customers, people, and partners.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously, requiring strong time management and prioritization skills
• Keeping up with the latest SEO trends and algorithm changes, necessitating continuous learning and adaptation
• Effectively communicating complex SEO concepts and strategies to non-technical clients and team members
• Working in a remote or hybrid environment, which may present unique communication and collaboration challenges

ASSUMPTION: The potential challenges listed above are common to SEO Specialist roles and can be mitigated through strong communication, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• SEO Specialist roles at other advertising agencies or digital marketing firms may have similar responsibilities and required qualifications, but the company culture, work environment, and benefits may vary significantly.
• SEO Specialists at Tinuiti may have more opportunities for professional growth and exposure to diverse clients and industries due to the company's large size and extensive client base.
• Career paths for SEO Specialists at Tinuiti may include advancement to senior or management roles within the SEO team or expansion into other areas of digital marketing or related fields.

ASSUMPTION: The SEO Specialist role at Tinuiti offers unique opportunities for professional growth and development within the company's expanding digital marketing team.

📝 Sample Projects

• Conducting a comprehensive SEO audit and implementing technical SEO strategies to improve rankings and drive organic traffic for a major e-commerce client
• Developing and executing a targeted keyword research and on-page optimization campaign for a leading B2B software company
• Collaborating with content creators and web developers to ensure SEO best practices are embedded in the design and development of a new website for a prominent non-profit organization

ASSUMPTION: The sample projects listed above are intended to illustrate the types of responsibilities and initiatives that an SEO Specialist at Tinuiti might undertake, but the specific projects and priorities may vary depending on the client's needs and the overall business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO campaigns and strategies employed by the SEO team at Tinuiti?
• How does the SEO team collaborate with other digital marketing professionals and content creators to ensure SEO best practices are embedded in all aspects of website development and content creation?
• What opportunities are available for professional growth and development within the SEO team and the broader digital marketing department?
• How does Tinuiti support work-life balance and employee well-being, particularly for employees working remotely or in a hybrid environment?
• Can you provide examples of how Tinuiti has adapted to changes in the SEO landscape and algorithm updates?

ASSUMPTION: The key questions listed above are designed to assess the candidate's understanding of the role, the company's culture, and the opportunities for professional growth and development within the SEO team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills, providing specific examples of your campaigns, strategies, and successes
• Prepare for the interview by researching Tinuiti's company culture, values, and recent projects
• Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.