SEO Specialist at JoomPro

📌 Core Information

🔹 Job Title: SEO Specialist at JoomPro

🔹 Company: Joom

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-Time

🔹 Category: Information Technology & Services

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (Office-first with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a scalable SEO strategy for JoomPro
• Enhancing content structure and page templates for improved keyword alignment and UX signals
• Identifying and resolving technical SEO issues
• Collaborating cross-functionally with design, content, and development teams
• Tracking and reporting on SEO KPIs

ASSUMPTION: This role requires a balance of strategic planning, hands-on implementation, and cross-functional collaboration. The ideal candidate will have a strong understanding of both on-page and technical SEO, as well as experience working in a fast-paced, international e-commerce environment.

📋 Key Responsibilities

✅ Lead the development of a scalable SEO strategy that reflects JoomPro’s growth and localization goals

✅ Enhance our content structure and page templates to improve keyword alignment, internal linking, and UX signals

✅ Identify technical SEO issues affecting crawlability, indexing, or site performance, and collaborate with developers to implement effective solutions

✅ Improve organic visibility, rankings, and CTR across core landing pages (product, category, blog)

✅ Track and report on SEO KPIs, including rankings, CTR, traffic, indexed pages, and crawl performance

✅ Collaborate cross-functionally with design, content, and dev teams to ensure all SEO initiatives are implemented effectively

ASSUMPTION: This role requires a proactive, data-driven approach to SEO, with a focus on continuous improvement and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience in SEO (on-page and technical), preferably within e-commerce, marketplaces, SaaS, or product-focused B2B websites

Required Skills:

• Proficiency with tools like Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog or Sitebulb
• Solid understanding of how to identify search intent, avoid keyword cannibalization, and structure content for ranking
• Curious, proactive mindset, comfortable experimenting with AI tools and staying updated on SEO trends
• Fluency in English

Preferred Skills:

• Experience with international SEO or multi-language websites
• Familiarity with Core Web Vitals, page performance metrics, or LightHouse

ASSUMPTION: While the required skills are essential for this role, the preferred skills would be a significant advantage in an international, multi-language e-commerce environment.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated, based on market research for mid-level SEO specialists in Lisbon)

Benefits:

• Compensation package: base salary and performance-based bonuses
• Office-first: flexible hours with a possibility to work remotely 52 days per year, and 22 days of paid annual leave
• Care & Wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia, and China, with opportunities for promotions, professional trainings, and English courses
• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of teamwork

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market research for mid-level SEO specialists in Lisbon. The benefits package is comprehensive and designed to support employee well-being and growth.

📌 Applicant Insights

🔍 Company Context

Industry: Joom is an international group of e-commerce companies, focusing on global shopping, B2B importing, data analytics, and pharmaceutical marketplaces.

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2016, with headquarters in Lisbon, Portugal, and offices in Latvia, China, Brazil, Germany, and the USA.

Company Description:

• Joom is an international group of e-commerce companies founded in 2016 in Latvia.
• It consists of Joom Marketplace, JoomPro, Joom Pulse, and Onfy.
• JoomPro is a tech-enabled turnkey solution for B2B importing goods from China.

Company Specialties:

• E-commerce and IT

Company Website: joom-group.com

ASSUMPTION: Joom's international presence and diverse portfolio of e-commerce businesses offer unique opportunities for professional growth and exposure to various aspects of the e-commerce industry.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position, with potential cross-functional collaboration with design, content, and development teams.

Work Arrangement: Hybrid (Office-first with remote flexibility), with the possibility to work remotely up to 52 days per year.

Growth Opportunities:

• Promotions within the marketing department or other departments within the Joom Group.
• Professional trainings and English courses to support continuous learning and development.

ASSUMPTION: This role offers opportunities for career growth within the marketing department and across the Joom Group, as well as professional development through training and language courses.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Lisbon, Portugal.

Office Location(s): Av. Duque de Loulé 110, Lisbon, PT

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people.
• The city is known for its historic sites, vibrant nightlife, and diverse cultural scene.
• Lisbon offers a mild climate, with warm summers and mild winters.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options.

ASSUMPTION: Lisbon provides a vibrant, multicultural work environment with a high quality of life, making it an attractive location for international professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview with the HR department.
• Technical SEO assessment or case study.
• Final interview with the hiring manager or relevant team members.

Key Assessment Areas:

• SEO knowledge and experience.
• Problem-solving skills and ability to work independently.
• Collaboration and communication skills.
• Cultural fit and alignment with Joom's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements.
• Prepare for behavioral and technical interview questions related to SEO strategies, tools, and problem-solving.
• Research Joom's business and values to demonstrate your cultural fit and enthusiasm for the role.

ATS Keywords: SEO, on-page SEO, technical SEO, e-commerce, keyword research, content structure, internal linking, UX signals, analytics, collaboration, search intent, AI tools, SEO trends, international SEO, Core Web Vitals, page performance metrics

ASSUMPTION: Joom's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best match for the role and the company's values.

🛠️ Tools & Technologies

• Google Search Console
• GA4
• Ahrefs/Semrush
• Screaming Frog or Sitebulb
• LightHouse

ASSUMPTION: The required tools and technologies for this role are standard in the SEO industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Innovative
• International

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and open to feedback
• Proactive and curious

Self-Assessment Questions:

• Do you have experience working in a data-driven, collaborative environment?
• Are you comfortable working with cross-functional teams and incorporating feedback into your work?
• Do you have a proactive mindset and a curiosity for staying updated on SEO trends and tools?

ASSUMPTION: Joom's company values and work style emphasize data-driven decision-making, collaboration, and adaptability, making it essential for candidates to assess their fit with these aspects.

⚠️ Potential Challenges

• Working in a fast-paced, international e-commerce environment may require quick decision-making and adaptability to changing priorities.
• Collaborating with cross-functional teams may present challenges in communication and coordination.
• Keeping up with SEO trends and tools may require continuous learning and adaptation.
• Working in a hybrid office environment may require balancing remote work and in-person collaboration.

ASSUMPTION: These potential challenges are common in fast-growing, international e-commerce companies and can be mitigated through strong communication, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers a unique focus on international, multi-language e-commerce, providing opportunities for exposure to diverse markets and cultures.
• In terms of industry-specific context, Joom's portfolio of e-commerce businesses offers a broad range of products and services, allowing for diverse SEO strategies and campaigns.
• Career path comparison: This role offers opportunities for growth within the marketing department and across the Joom Group, with potential paths to senior SEO roles, marketing management, or other leadership positions.

ASSUMPTION: This role offers unique opportunities for growth and exposure within the international e-commerce industry, with a diverse range of products, services, and markets to explore.

📝 Sample Projects

• Developing and implementing an international SEO strategy for JoomPro's expansion into new markets.
• Conducting keyword research and on-page optimization for high-priority product and category pages to improve organic rankings and CTR.
• Identifying and resolving technical SEO issues affecting crawlability, indexing, or site performance, and collaborating with developers to implement effective solutions.

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, providing a glimpse into the day-to-day tasks and initiatives that the SEO Specialist will undertake.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO strategy for JoomPro and how this role will contribute to its evolution?
• How does the marketing team collaborate with other departments, such as design and development, to ensure consistent SEO implementation?
• What opportunities are there for professional growth and development within the marketing department and across the Joom Group?
• How does Joom support work-life balance for employees working in a hybrid office environment?
• Can you provide an example of a successful SEO campaign or initiative that the company has implemented in the past, and what lessons were learned from that experience?

ASSUMPTION: These key questions are designed to assess the company's SEO strategy, team dynamics, growth opportunities, work-life balance, and past successes, providing valuable insights into the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements, using the ATS keywords provided.
• Prepare for behavioral and technical interview questions related to SEO strategies, tools, and problem-solving.
• Research Joom's business and values to demonstrate your cultural fit and enthusiasm for the role.
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.