SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: ResMed

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Architecting ResMed's SEO approach with a focus on generative search experience
• Driving brand awareness, enhancing brand perception, and increasing search engine traffic
• Collaborating with global marketing experts and the Global SEO Lead
• Executing global SEO strategy roadmaps and promoting a culture of teamwork

ASSUMPTION: This role requires a high level of SEO expertise and experience working with global teams. It is ideal for a digital marketer passionate about the evolution of search engine marketing.

📋 Key Responsibilities

✅ Support the health and growth of the Organic Search channel portfolio, including quality content, technical SEO, authority building, and generative search experience

✅ Assist in defining and executing SEO strategy roadmaps

✅ Apply deep knowledge of the SEO landscape, including keyword research, content strategy, technical SEO, on-site SEO, local SEO, and staying updated on Google algorithm changes

✅ Conduct SEO-related website quality assurance for upcoming, live, and closing campaigns

✅ Promote and embody a culture of teamwork, collaboration, and intellectual curiosity within the team and broader organization

ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO work, and cross-functional collaboration. It requires a strong understanding of SEO best practices and the ability to work effectively in a global team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 7 years of relevant SEO experience, including 2+ years working with Google Analytics and Google Search Console

Required Skills:

• Proven experience developing and executing SEO-related content strategies
• Strong expertise in Technical and On-Site SEO
• Hands-on experience with Local SEO platforms such as Google Business Profiles and local search aggregators
• Experience working with regionalized SEO strategies tailored for different markets
• Proficiency with web analytics tools including Google Analytics and Google Search Console
• Familiarity with SEO tools such as Screaming Frog, SEMRUSH, and others

Preferred Skills:

• Prior agency-side or in-house agency experience

ASSUMPTION: This role requires a high level of SEO expertise and experience working with global teams. A background in digital marketing and a strong understanding of SEO best practices are essential.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated, based on industry standards for a senior SEO role in Bangalore)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for a senior SEO role in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 5,001-10,000 employees

Founded: 1989

Company Description:

• ResMed is a global leader in developing, manufacturing, and distributing medical devices and cloud-based software solutions to improve patient outcomes in treating sleep apnea, COPD, and other respiratory conditions
• The company's mission is to improve the quality of life, reduce excessive healthcare costs, and enhance productivity for individuals with these diseases
• ResMed operates in more than 140 countries and has over 8,000 employees worldwide

Company Specialties:

• Sleep apnea treatment
• COPD management
• Out-of-hospital care
• Home medical equipment
• Durable medical equipment
• SaaS and digital health solutions

Company Website: https://www.resmed.com

ASSUMPTION: ResMed is a well-established company in the medical equipment manufacturing industry, with a strong global presence and a focus on improving patient outcomes through innovative solutions.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports to the Global SEO Lead and works closely with digital marketing experts across the organization

Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates

Growth Opportunities:

• Potential to work on global SEO projects and collaborate with teams across different regions
• Opportunities to develop expertise in emerging SEO trends, such as generative search experience
• Possibility to advance to a leadership role within the SEO team

ASSUMPTION: This role offers opportunities for professional growth and development within a global organization. Candidates should be prepared to take on strategic responsibilities and work collaboratively with cross-functional teams.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 9001 Spectrum Center Blvd., San Diego, CA 92123, US

Geographic Context:

• Bangalore is the capital city of Karnataka, a state in southern India
• The city is known for its vibrant tech industry and is home to many multinational corporations
• Bangalore offers a mix of urban and cultural experiences, with numerous historical sites, museums, and parks

Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The work environment at ResMed's Bangalore office is likely to be dynamic and collaborative, with a focus on innovation and continuous learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment
• Final interview with the Global SEO Lead and other team members

Key Assessment Areas:

• SEO expertise and knowledge of best practices
• Problem-solving skills and ability to work collaboratively
• Cultural fit and alignment with ResMed's values
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Be prepared to discuss your approach to SEO strategy and roadmap development
• Showcase your understanding of the SEO landscape and emerging trends
• Demonstrate your ability to work effectively in a global team

ATS Keywords: SEO, digital marketing, content strategy, technical SEO, on-site SEO, local SEO, Google Analytics, Google Search Console, keyword research, authority building, generative search experience, collaboration, teamwork

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' SEO expertise and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMRUSH
• Screaming Frog
• Local SEO platforms (Google Business Profiles, local search aggregators)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various SEO tools and platforms, as well as familiarity with project management tools for collaborative work.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and data-informed

Self-Assessment Questions:

• Do you have a passion for staying up-to-date with the latest SEO trends and best practices?
• Are you comfortable working in a global team and collaborating with colleagues across different time zones?
• Do you thrive in a dynamic and fast-paced work environment?

ASSUMPTION: Candidates for this role should be comfortable working in a global team and have a strong commitment to continuous learning and improvement in the field of SEO.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Working with global teams across different time zones
• Keeping up with the rapidly evolving SEO landscape and emerging trends
• Balancing strategic planning with hands-on SEO work

ASSUMPTION: This role may present challenges related to time management, global collaboration, and staying current with SEO best practices. Successful candidates should be able to adapt to a dynamic work environment and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Unlike other SEO specialist roles, this position focuses on the emerging generative search experience and requires a strong understanding of global SEO strategies
• ResMed's global presence offers opportunities to work on international SEO projects and collaborate with teams across different regions
• This role may provide more strategic responsibilities and opportunities for professional growth compared to entry-level or mid-level SEO positions

ASSUMPTION: This role offers unique opportunities for candidates interested in working on global SEO projects and developing expertise in emerging SEO trends. It may provide more strategic responsibilities and growth opportunities compared to similar roles in smaller organizations or at lower career levels.

📝 Sample Projects

• Developing and executing a regionalized SEO strategy for a specific market or product line
• Conducting a comprehensive SEO audit of ResMed's global website and implementing recommended changes
• Collaborating with the content team to create and optimize content for search engines and users

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative work involved in this role. Candidates should be prepared to work on both strategic and tactical SEO projects, as well as collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO strategy for ResMed's global website, and how this role will contribute to its evolution?
• How does the Global SEO Lead support the SEO team, and what is the expected level of collaboration between team members?
• What opportunities are there for professional growth and development within the SEO team and the broader organization?
• How does ResMed approach working with global teams, and what resources are available to support effective collaboration?
• What are the most significant SEO challenges facing ResMed in the coming years, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the organization. They should provide valuable insights into the expectations and opportunities associated with this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for a technical SEO assessment and be ready to discuss your approach to SEO strategy and roadmap development
• Research ResMed's mission, values, and global presence to demonstrate your understanding of the organization and its goals
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.