📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies for sustainable organic traffic growth
- Collaborating with cross-functional teams to implement best SEO practices
- Analyzing data and interpreting metrics for informed decision-making
- Staying updated with industry trends and algorithm changes
ASSUMPTION: This role requires a high level of technical SEO expertise and a strong analytical mindset to succeed.
📋 Key Responsibilities
✅ Create and optimize SEO strategies to drive organic traffic and improve search engine performance
✅ Collaborate with content, development, and marketing teams to implement SEO best practices
✅ Analyze data and interpret metrics to inform SEO strategies and measure performance
✅ Stay updated with industry trends and algorithm changes to adapt SEO strategies accordingly
✅ Conduct keyword research and on-page optimization to improve search visibility
✅ Build high-quality backlinks through effective link-building strategies
ASSUMPTION: This role requires a strong focus on technical SEO, data analysis, and collaboration with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 3 years of proven SEO experience, ideally in large-scale or competitive environments
Required Skills:
- Proven expertise in technical SEO, including crawling, indexation, information architecture, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Strong analytical skills and data-driven mindset
- Basic knowledge of HTML, CSS, and JavaScript for identifying and suggesting SEO improvements
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates with experience in the comparison or fintech sectors may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for SEO specialists in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week), with flexibility for remote work on non-office days
ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists in Lisbon, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - ComparaJá operates in the competitive comparison and analysis of financial products and services sector.
Company Size: 51-200 employees - ComparaJá is a mid-sized company, offering a collaborative and dynamic work environment.
Founded: 2015 - ComparaJá was founded in Lisbon, Portugal, and has since grown to become a leading online comparison platform.
Company Description:
- ComparaJá is a free, independent online platform that simplifies the process of finding and acquiring the best financial products and services.
- The company aims to help consumers make informed decisions by providing impartial, rigorous, and independent information about various financial products and services.
- ComparaJá works with multiple partners, including banks, insurance companies, and other financial institutions, to offer a wide range of products and services to its users.
Company Specialties:
- Credit products (personal loans, mortgages, credit cards)
- Savings and deposit accounts
- Energy and telecommunications contracts
- Insurance products
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá's focus on providing independent and impartial information sets it apart from competitors and creates a unique value proposition for users.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and development within the SEO and digital marketing fields.
Reporting Structure: The SEO Specialist will report directly to the Founder, Managing Director, and Head of Marketing, working closely with cross-functional teams.
Work Arrangement: Hybrid - The role requires on-site presence for 3 days a week in Lisbon, with the remaining days working remotely.
Growth Opportunities:
- Progression to senior or management roles within the SEO or digital marketing teams
- Expanding skills and expertise in related areas, such as content marketing or paid advertising
- Potential opportunities to work on high-impact projects and collaborate with senior leadership
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in SEO and digital marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic landmarks, and a high quality of life.
- The Praça de Alvalade office is located in a bustling commercial district, with easy access to public transportation and nearby amenities.
- Lisbon's mild Mediterranean climate and seven hills make it an attractive destination for both locals and tourists.
Work Schedule: Full-time (40 hours per week), with flexible hours for remote work on non-office days
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment or case study
- On-site or video interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Technical SEO knowledge and skills
- Data analysis and interpretation
- Problem-solving and critical thinking
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical SEO questions and be ready to discuss your approach to data-driven decision-making
- Research ComparaJá's industry and competition to show your understanding of the market landscape
ATS Keywords: SEO, Technical SEO, Data Analysis, Link Building, On-Page Optimization, Collaboration, Cross-Functional Teams, Hybrid Work, Lisbon
ASSUMPTION: The interview process will focus on assessing the candidate's technical SEO skills, data analysis capabilities, and cultural fit with the company.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok
- Programming languages: HTML, CSS, JavaScript
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition and proactivity
- Spirit of teamwork and collaboration
- Creativity and innovation
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and proactive
Self-Assessment Questions:
- Do you have a strong ambition to drive organic traffic growth and improve search engine rankings?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you have a data-driven mindset and enjoy analyzing data to inform decision-making?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Working in a competitive SEO landscape, requiring continuous learning and adaptation
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
- Adapting to a hybrid work arrangement, balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome by candidates with strong technical SEO skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position offers a unique focus on the comparison and analysis of financial products and services
- Industry-specific context: SEO in the financial services sector requires a strong understanding of YMYL (Your Money, Your Life) principles and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) factors
- Career path comparison: This role offers opportunities for growth and development within the SEO and digital marketing fields, with potential progression to senior or management roles
ASSUMPTION: Candidates with experience in the comparison or fintech sectors may find this role particularly appealing due to its unique focus on financial services.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website, identifying and implementing technical SEO improvements
- Developing and executing a targeted link-building strategy to improve domain authority and search visibility
- Analyzing competitor SEO strategies and identifying opportunities to differentiate ComparaJá's online presence
ASSUMPTION: These sample projects illustrate the technical SEO expertise and data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of SEO on ComparaJá's website, and what specific improvements are needed?
- How does the SEO team collaborate with other departments, such as content and marketing, to implement best practices?
- What are the most significant challenges facing the SEO team in the coming months, and how can this role help address them?
- How does ComparaJá approach continuous learning and professional development for its SEO team members?
- What is the company's long-term vision for its online presence, and how does this role contribute to achieving that vision?
ASSUMPTION: These interview questions demonstrate the candidate's interest in the role and their understanding of the company's SEO landscape and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare for technical SEO questions and be ready to discuss your approach to data-driven decision-making
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
