📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: DigiOutsource
🔹 Location: Cape Town, South Africa
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-04-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing the Search Engine Optimisation Strategy
- Analyzing and tracking relevant data
- Implementing tasks to deliver on the SEO roadmap
- Collaborating with the SEO Team and external suppliers
- Providing SEO guidance and ensuring positive SEO performance
ASSUMPTION: This role requires a strong understanding of SEO best practices and experience with various SEO tools. Proficiency in both Spanish and English is essential for effective communication and collaboration.
📋 Key Responsibilities
✅ Deliver SEO projects autonomously or as directed by SEO Management
✅ Manage SEO best practices across assigned brands to ensure highest possible optimisation levels.
✅ Monitor performance daily using Google Search Console to ensure you are fully up to date with how your brands are performing.
✅ Inform SEO management of any significant ranking shifts – positive or negative – at once.
✅ Implement the SEO roadmap to prioritize plans in line with business & SEO goals.
✅ Evaluate different tactics to inform strategic decisions for SEO Management
✅ Collaborate closely with team leads & managers to guide on opportunities and inform spend.
✅ Manage external SEO supplier relationships and source new SEO suppliers.
✅ Manage and improve the SEO activity workflow, through prioritisation, frameworks, and best practice.
✅ Define goals and KPIs for your brands and deliver reporting to measure success aligned with the SEO strategies.
✅ Convert SEO strategies into actionable plans that can be executed by the SEO Specialists.
✅ Find and highlight SEO opportunities to Team Leads for adoption into the overall strategies.
ASSUMPTION: This role requires strong problem-solving skills, excellent communication, and the ability to manage multiple projects simultaneously. The ideal candidate will be a strategic thinker who is comfortable working in a fast-paced environment.
🎯 Required Qualifications
Education: Relevant degree or diploma in Marketing, Communications, or a related field (preferred)
Experience: Minimum 3 years of SEO experience
Required Skills:
- Fluent in English; able to communicate effectively (read, write and speak)
- Fluent in Spanish
- Basic web development experience (HTML, CSS, JavaScript, CMS)
- Advanced knowledge of Excel, graphs, and formulas
- Previous experience and knowledge in Digital Marketing and SEO
- Website development understanding and a working knowledge of basic HTML
- Working knowledge of ranking & financial reports and systems
- Able to perform Onsite and visual QCs.
- Experience with Content Management Systems (such as WordPress)
- Understanding of Google Analytics and Search Console
- Experience with SEMRush/Ahrefs/Data Studio/Screaming Frog
Preferred Skills:
- Relevant qualification
- Project management experience
- Training experience
ASSUMPTION: The ideal candidate will have a strong understanding of SEO best practices and experience with various SEO tools. Proficiency in both Spanish and English is essential for effective communication and collaboration.
💰 Compensation & Benefits
Salary Range: The salary range for an SEO Specialist in the iGaming industry in South Africa is typically R350,000 - R500,000 per annum (ZAR). This estimate is based on industry standards and the level of experience required for this role.
Benefits:
- Free Daily Meals
- Free Massages On-site
- Free On-Site Gym
- Group Life Cover
- Funeral Fund Benefit
- Financial Services Assistance
- Employee Assistance Programme
- Curro School Fees Benefit
- Income Continuation Benefit
- Leadership Training
- Referral Bonus
- Medical Aid Subsidy
- Free Sleep Coaching
- On-site Barista
- Retirement Annuity Subsidy
- Work from home allowance
- Team socials
Working Hours: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on industry standards and the level of experience required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: DigiOutsource operates in the iGaming industry, providing market-leading services to an international client base. The iGaming industry is highly competitive and dynamic, with a strong focus on innovation and technology.
Company Size: DigiOutsource is a mid-sized company with approximately 1,001-5,000 employees. This size allows for a structured yet agile work environment, with ample opportunities for career growth and development.
Founded: DigiOutsource was founded in 2018 as a result of a merger between ForwardSlash and SpeakUp Communications. The company has since grown to become a global front-runner in iGaming technology.
Company Description:
- DigiOutsource is a proud partner of Super Group (SGHC), the holding company for leading online sports brand, Betway, and premier betting brand, Spin.
- The company provides market-leading services to its international client base, including digital marketing, software development, business intelligence, design, training, and communications.
- DigiOutsource nurtures and creates career growth for all its people, fostering an innovative tech environment that services international clients.
Company Specialties:
- Technology
- Software Development
- Search Engine Optimization
- Online Gaming
- Translations
- Engineering
- Business Intelligence
- Digital Marketing
- IT Infrastructure
- Customer Support Operations
- Risk & Fraud Services
- Finance
- Human Resources
- Design Studio
Company Website: https://supergroup.com/digi-outsource/
ASSUMPTION: DigiOutsource's partnership with Super Group (SGHC) provides the company with extensive resources and opportunities for growth and expansion within the iGaming industry.
📊 Role Analysis
Career Level: The SEO Specialist role is a mid-level position within the SEO team, reporting directly to SEO Management. This role offers opportunities for career growth and development within the SEO field.
Reporting Structure: The SEO Specialist will report directly to SEO Management and collaborate closely with team leads and managers to guide on opportunities and inform spend.
Work Arrangement: This role is based on-site at DigiOutsource's Cape Town office, with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM).
Growth Opportunities:
- Progression to Senior SEO Specialist or SEO Manager roles
- Expansion into related fields, such as Digital Marketing or Business Intelligence
- Potential relocation to DigiOutsource's international offices in London or Portugal
ASSUMPTION: The SEO Specialist role offers a clear career path for growth and development within the SEO field, with opportunities for progression to senior roles or expansion into related fields.
🌍 Location & Work Environment
Office Type: DigiOutsource's Cape Town office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1 Waterview Close, Century City, Cape Town, Western Cape 7441, ZA
Geographic Context:
- Cape Town is the second-largest city in South Africa, with a diverse and multicultural population.
- The city is known for its vibrant arts and culture scene, as well as its natural beauty and outdoor activities.
- Cape Town's cost of living is generally lower than that of other major cities in South Africa, with affordable housing and a high quality of life.
Work Schedule: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM), with flexibility for remote work as needed.
ASSUMPTION: Cape Town's lower cost of living and high quality of life make it an attractive location for both local and international candidates. The city's vibrant culture and natural beauty also contribute to a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
- Background and reference checks
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
- Technical proficiency with relevant SEO tools
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for technical assessments or case study presentations by brushing up on your SEO knowledge and practicing your problem-solving skills
- Research DigiOutsource and the iGaming industry to demonstrate your enthusiasm and understanding of the role
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: SEO, Digital Marketing, Google Analytics, Google Search Console, SEMRush, Ahrefs, Screaming Frog, HTML, CSS, JavaScript, Content Management Systems, Problem Solving, Analytical Skills, Communication, Project Management, Training
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team. It is essential to follow the application instructions provided and tailor your application materials to the specific requirements of the role.
🛠️ Tools & Technologies
- SEO tools: SEMRush, Ahrefs, Data Studio, Screaming Frog
- Web development tools: HTML, CSS, JavaScript, CMS
- Data analysis tools: Google Analytics, Google Search Console, Excel
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the company. The ideal candidate will be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Problem Solving
- Ownership and Accountability
- Decision Making
- Planning and Organisation
- Interpersonal Skills
- Communication
- Motivation
- Bottom Line Focus
- Adaptable
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Results-driven and focused on continuous improvement
- Innovative and open to new ideas
- Strong communication and problem-solving skills
Self-Assessment Questions:
- How do your personal values align with DigiOutsource's core values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach problem-solving in a team setting, and how do you ensure that your solutions are effective and inclusive?
ASSUMPTION: DigiOutsource's core values are essential for a successful cultural fit within the company. Candidates should be prepared to demonstrate their alignment with these values and provide specific examples of their work style and problem-solving skills.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic industry, with a constant need to adapt to changes and new technologies
- Managing multiple projects and priorities simultaneously, with a strong focus on deadline-driven deliverables
- Collaborating with international teams and stakeholders, with varying time zones and cultural backgrounds
- Navigating a competitive job market, with a strong focus on continuous learning and professional development
ASSUMPTION: The SEO Specialist role presents unique challenges and opportunities for growth and development within the iGaming industry. Candidates should be prepared to demonstrate their ability to thrive in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- The SEO Specialist role is similar to other SEO-focused positions, such as SEO Manager, SEO Analyst, or Digital Marketing Specialist.
- However, the SEO Specialist role is unique in its focus on executing the SEO strategy and collaborating with external suppliers to ensure positive SEO performance.
- Career paths for SEO Specialists may vary depending on the specific needs of the company and the individual's skills and interests.
ASSUMPTION: The SEO Specialist role offers a clear career path for growth and development within the SEO field, with opportunities for progression to senior roles or expansion into related fields.
📝 Sample Projects
- Conducting a comprehensive SEO audit of an iGaming website and implementing recommended changes to improve organic traffic and rankings
- Developing and executing a targeted link-building campaign to increase website authority and visibility
- Analyzing and optimizing on-page SEO elements, such as meta tags, headers, and content, to improve search engine performance
ASSUMPTION: The SEO Specialist role involves a wide range of projects and initiatives, with a strong focus on continuous learning and improvement.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in the life of an SEO Specialist at DigiOutsource?
- How does the SEO team collaborate with other departments, such as Content or Design, to ensure consistent and effective SEO implementation?
- What opportunities are there for professional development and growth within the SEO team and the company as a whole?
- How does DigiOutsource support work-life balance, and what initiatives are in place to promote a healthy and positive work environment?
- What are the most significant challenges facing the SEO team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: The interview process for the SEO Specialist role is an opportunity for candidates to learn more about the role, the team, and the company, as well as to demonstrate their skills and qualifications.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for technical assessments or case study presentations by brushing up on your SEO knowledge and practicing your problem-solving skills
- Research DigiOutsource and the iGaming industry to demonstrate your enthusiasm and understanding of the role
- Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement
- Follow up with the hiring manager or HR team within 2 weeks of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
