📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: 1840 & Company
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Mexico City) with remote work available
🚀 Job Overview
Key aspects of this role include:
- Managing and scaling Meta (Facebook/Instagram) & Google Ads
- Optimizing campaigns and flows
- Building and testing creative
- Understanding and improving retention
- Conducting keyword research and on-page/off-page optimization
- Collaborating with content creators, web developers, and designers
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving organic traffic and improving website rankings.
📋 Key Responsibilities
✅ Manage and scale Meta (Facebook/Instagram) & Google Ads
✅ Set up and optimize flows and weekly campaigns
✅ Build and test creative
✅ Understand and improve retention
✅ Conduct keyword research to identify relevant and high-performing keywords for content optimization
✅ Conduct on-page and off-page optimization, including link building, to improve website visibility and authority
✅ Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement
✅ Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines
✅ Stay up-to-date with industry trends and search engine algorithm changes, and adapt SEO strategies accordingly to maintain and improve website rankings
✅ Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website
✅ Execute tests, collect and analyze data, and results to achieve maximum ROI in paid search campaigns
ASSUMPTION: This role requires a strong understanding of SEO best practices, search engine algorithms, and data analysis to drive successful campaigns.
🎯 Required Qualifications
Education: Bachelor or Master's degree in marketing, computer science, or a related field
Experience: Proven experience as an SEO Executive/Specialist or similar role, with a minimum of 4-5 years of experience
Required Skills:
- Strong knowledge of search engine algorithms, ranking factors, and SEO best practices
- Proficient in using SEO tools, such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz
- Ability to interpret data and make data-driven decisions
- Proficient in on-page and off-page optimization techniques, including keyword research, content optimization, and link building
- Familiarity with HTML, CSS, and JavaScript for basic website optimization
- Ability to work without paid advertising
Preferred Skills:
- Relevant certifications, such as Google Analytics or Google Ads
ASSUMPTION: Candidates with experience in international eCommerce site SEO and a proven track record of successful SEO campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $10 - $11 per hour (USD)
Benefits:
- Remote work available
- Opportunity to work with a global leader in BPO and remote talent solutions
Working Hours: Monday - Friday, 8am to 4:30pm PST
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Specialist roles with similar experience levels and locations. Benefits may vary based on the specific arrangement with the employer.
📌 Applicant Insights
🔍 Company Context
Industry: 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through its comprehensive suite of services. The company specializes in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services across over 150 countries worldwide.
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Headquartered in Overland Park, KS, USA, with service delivery facilities in the Philippines, India, Ukraine, South Africa, and Argentina
- Empowers growth for forward-thinking businesses by seamlessly bridging skill or resource gaps with its expertly vetted talent pool
- Fosters an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location while maximizing their professional growth and earning potential
Company Specialties:
- Call Center
- Contact Center
- Offshore, Nearshore, and Onshore Solutions
- Customer Service
- Technical Support
- Business Process Outsourcing (BPO)
- Staff Augmentation Services
- Recruitment Process Outsourcing (RPO)
- Global Compliance and Payroll Solutions
- Back Office Operations
- Marketing and Sales Team Outsourcing
- IT and Development Outsourcing
- Human Resources Outsourcing
- Remote Talent and Teams
- Finance and Accounting Outsourcing
Company Website: www.1840andco.com
ASSUMPTION: Working for a global leader in BPO and remote talent solutions offers opportunities for career growth and exposure to diverse projects and industries.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site (Mexico City) with remote work available
Growth Opportunities:
- Potential to work on international eCommerce SEO projects
- Opportunity to collaborate with cross-functional teams and gain exposure to various aspects of digital marketing
- Possibility to advance to a senior or management role within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site (Mexico City) with remote work available
Office Location(s): Creative Planning Plaza, Building 2, Suite 300, 5440 West 110th Street, Overland Park, KS 66211, US
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse economy
- The office is located in the western part of the city, with easy access to public transportation and nearby amenities
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites
Work Schedule: Monday - Friday, 8am to 4:30pm PST
ASSUMPTION: Working in Mexico City offers a dynamic and culturally rich environment, with opportunities for both professional and personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical interview with the Marketing Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and interpretation skills
- Cultural fit and communication skills
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical interview questions related to SEO tools, strategies, and best practices
ATS Keywords: SEO, Google Ads, Meta Ads, keyword research, on-page optimization, off-page optimization, link building, data analysis, HTML, CSS, JavaScript, eCommerce SEO, website audits, content optimization, search engine algorithms, analytics
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Meta Ads (Facebook/Instagram)
- SEO tools (Ahrefs, SEMrush, Moz)
- HTML, CSS, JavaScript
- Content management systems (CMS)
ASSUMPTION: Familiarity with industry-standard SEO tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer focus
- Empowerment
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm changes?
- Can you provide an example of a successful SEO campaign you've managed, and how you optimized it for maximum ROI?
- How do you approach working with cross-functional teams, and how do you ensure that SEO best practices are implemented throughout a website?
ASSUMPTION: Candidates who demonstrate a strong understanding of SEO best practices, data-driven decision-making, and a collaborative work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously
- Keeping up with frequent search engine algorithm changes
- Collaborating effectively with cross-functional teams in a remote work environment
- Working with limited or no paid advertising budget
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to work effectively in a remote team environment.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires experience in managing and scaling paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads
- This role offers the opportunity to work with a global leader in BPO and remote talent solutions, providing exposure to diverse projects and industries
- Career progression in this role may involve advancing to a senior or management position within the marketing department or exploring opportunities in related fields, such as digital marketing or eCommerce
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional SEO roles, with a focus on managing paid advertising campaigns and working with a global leader in BPO and remote talent solutions.
📝 Sample Projects
- Optimizing an international eCommerce website's SEO to improve organic traffic and conversions
- Conducting a comprehensive website audit to identify and address technical issues, improve site speed, and ensure proper indexing by search engines
- Developing and executing a successful SEO strategy to drive organic traffic and improve website rankings for a newly launched product or service
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by an SEO Specialist in this role, with a focus on driving organic traffic and improving website rankings.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach remote work and collaboration, particularly with team members in different time zones?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume to highlight relevant SEO experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare for technical interview questions related to SEO tools, strategies, and best practices
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
