📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: dentsu
🔹 Location: Sofia, Bulgaria
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: Hybrid (Office & Remote)
🚀 Job Overview
Key aspects of this role include:
- Improving digital platforms' visibility and organic performance across markets
- Conducting technical and on-page SEO audits, delivering actionable recommendations
- Monitoring and reporting on organic performance using SEO tools and analytics platforms
- Collaborating with content, development, and analytics teams to implement SEO best practices
- Staying updated with search engine algorithm changes and industry trends
ASSUMPTION: This role requires a proactive and future-focused mindset, with a strong emphasis on data-driven decision making and effective communication.
📋 Key Responsibilities
✅ Define and align localized SEO strategies with global marketing goals
✅ Conduct technical and on-page SEO audits, delivering actionable recommendations
✅ Monitor and report on organic performance using SEO tools and analytics platforms
✅ Improve indexing health and site performance metrics across mobile and desktop
✅ Collaborate with content, development, and analytics teams to implement SEO best practices
✅ Provide regular insights on market trends, including emerging technologies and search behaviours
ASSUMPTION: This role requires a strong understanding of both technical and content aspects of SEO, as well as the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience in SEO, including technical and content optimization
Required Skills:
- Strong knowledge of Google Search Console, Lighthouse, SEMrush, Ahrefs, Screaming Frog
- Understanding of structured data, Core Web Vitals, mobile-first indexing, and international SEO
- Ability to translate data into actionable strategy and communicate findings effectively
- Up-to-date with search engine algorithm changes and industry trends
Preferred Skills:
- Fluency in additional languages
- Experience with eCommerce platforms
ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics, SEMrush) and experience with SEO tools will be preferred.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between BGN 35,000 and BGN 50,000 per year, based on industry standards for mid-senior level SEO specialists in Sofia. This is an estimate and the actual salary may vary based on the candidate's experience and skills.
Benefits:
- 25 Days of Paid Leave
- Customizable Benefits Package
- Hybrid Work Model
- Free Parking
- Free Drinks and Snacks
- Attendance to Tech and Business Events
Working Hours: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu has 10,001+ employees, making it a large enterprise with extensive resources and opportunities for career growth.
Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- dentsu provides global retailers with a single source of expertise, technology, and operational support for multi-channel commerce platforms.
- The company has a proven track record for delivering, managing, and innovating eCommerce sites for major international brands and retailers.
- dentsu's Sofia technology team consists of Software Architects, Software Developers, QA Engineers, Project Managers, and Technical Support Specialists.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's global presence and extensive resources provide ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in SEO.
Reporting Structure: The SEO Specialist will report directly to the Head of SEO or a similar role within the organization.
Work Arrangement: This role operates on a hybrid work model, allowing for a combination of office and remote work.
Growth Opportunities:
- Potential career progression into senior or management roles within the SEO team or broader marketing department.
- Opportunities to work on diverse projects for global clients, expanding skills and industry knowledge.
- Access to professional development resources and training programs offered by dentsu.
ASSUMPTION: Given dentsu's size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The Sofia office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 69 Bulgaria Blvd., Sofia, Bulgaria
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, with a population of over 1.2 million people.
- The city offers a high quality of life, with affordable living costs, a rich cultural scene, and numerous recreational opportunities.
- Sofia has a temperate continental climate, with warm summers and cold, snowy winters.
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The Sofia office provides a dynamic and engaging work environment, fostering collaboration and innovation among team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission and initial screening
- Phone or video call with the HR department to discuss the role and assess cultural fit
- Technical SEO assessment or case study presentation
- Final interview with the hiring manager or SEO team
Key Assessment Areas:
- Technical SEO knowledge and skills
- Problem-solving abilities and data-driven decision making
- Communication and presentation skills
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of tools and best practices
- Research dentsu's company culture and values to demonstrate your cultural fit during the interview
ATS Keywords: SEO, Technical SEO, Content Optimization, Google Search Console, Lighthouse, SEMrush, Ahrefs, Screaming Frog, Structured Data, Core Web Vitals, Mobile-First Indexing, International SEO
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or SEO team.
🛠️ Tools & Technologies
- Google Search Console
- Lighthouse
- SEMrush
- Ahrefs
- Screaming Frog
- Google Analytics
- SEO tools (e.g., BrightEdge, Searchmetrics, Moz)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Passion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Proactive and results-focused
Self-Assessment Questions:
- Do you have a strong understanding of both technical and content aspects of SEO?
- Are you comfortable working with various teams and stakeholders to implement SEO best practices?
- Do you have a proactive and future-focused mindset, with a strong emphasis on data-driven decision making and effective communication?
ASSUMPTION: dentsu values candidates who are passionate about their work, collaborative, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-changing nature of SEO best practices and search engine algorithms
- Managing multiple projects and priorities simultaneously
- Working effectively with remote team members and stakeholders
- Adapting to dentsu's large and complex organizational structure
ASSUMPTION: These challenges can be overcome through strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position may offer more opportunities for global exposure and career growth within a large enterprise.
- Industry-specific context: The advertising services industry is highly competitive, with a strong focus on data-driven decision making and innovation.
- Career path comparison: This role can lead to senior or management positions within the SEO team or broader marketing department.
ASSUMPTION: This role may offer unique opportunities for professional development and career growth within dentsu's large and global organization.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a major international brand's eCommerce site and implementing actionable recommendations
- Developing and executing a localized SEO strategy for a global retail client, improving organic performance across multiple markets
- Collaborating with the content team to optimize on-page elements and improve search visibility for key products or categories
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects assigned to the successful candidate.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does dentsu support the professional development and growth of its SEO team members?
- What are the most challenging aspects of working in the SEO team at dentsu, and how do you overcome them?
- How does dentsu approach work-life balance for its employees?
ASSUMPTION: These interview questions are intended to provide insight into the role, team dynamics, and company culture, but may not be exhaustive or applicable to every candidate's situation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/Sofia/SEO-Specialist_R1090839-1
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of tools and best practices
- Research dentsu's company culture and values to demonstrate your cultural fit during the interview
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
