SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: South China Morning Post

🔹 Location: Wong Chuk Hang, Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving audience growth and organic traffic through effective SEO strategies
• Monitoring and communicating SEO performance with internal teams
• Analyzing data for insights and recommendations
• Staying updated with SEO trends and sharing knowledge internally
• Conducting keyword research, competitor analysis, and site audits
• Designing best practice documents and providing SEO advice
• Experimenting with new initiatives to optimize performance and drive growth

ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to collaborate effectively with content teams and drive organic traffic growth.

📋 Key Responsibilities

✅ Implement effective SEO strategies to drive audience growth and organic traffic

✅ Monitor and communicate SEO performance progress with internal teams

✅ Analyze data for insights and provide recommendations on a regular basis

✅ Stay updated with SEO trends and share knowledge effectively with the team

✅ Develop and enhance data analytics and reporting to monitor SEO performance

✅ Review affiliate article performance and provide data-driven content and SEO optimization suggestions

✅ Design and update best practice documents, providing advice on SEO techniques and strategies

✅ Experiment with new initiatives to optimize performance and drive future growth

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on SEO tasks to achieve organic traffic growth targets.

🎯 Required Qualifications

Education: Degree holder with a major in Marketing, Advertising, Media Studies, Business, Information Technology, or a related discipline

Experience: 1 year of working experience in SEO

Required Skills:

• Knowledge of SEO best practices and content marketing strategies
• Experience in SEO technical audit and/or content audit (preferred)
• In-depth knowledge of SEO tools (Screaming Frog, Ahrefs, SEMRush) and analytical platforms (Google Analytics, Google Search Console)
• Basic knowledge of web development technology (HTML, CSS, JS)
• Strong analytical, critical, and strategic thinking abilities
• Excellent communication, organizational, and presentation skills

Preferred Skills:

• Fluency in Cantonese and/or Mandarin

ASSUMPTION: While the role requires specific SEO skills, strong analytical and communication abilities are also crucial for success in this position.

💰 Compensation & Benefits

Salary Range: HKD 30,000 - 40,000 per month (Estimated based on market research for entry-level SEO roles in Hong Kong)

Benefits:

• Medical and dental insurance
• Life and accident insurance
• Retirement benefits
• Employee discounts on SCMP products and services

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (1 hour lunch break)

ASSUMPTION: The salary range is an estimate based on market research for entry-level SEO roles in Hong Kong. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: 501-1,000 employees

Founded: 1903

Company Description:

• Leading news media company reporting on China and Asia for over a century
• Headquartered in Hong Kong with a global presence
• Publishes the South China Morning Post, along with other lifestyle and fashion titles
• Committed to informing and inspiring through journalism of the highest standards

Company Specialties:

• News Division
• Advertising and Marketing Solutions
• Recruitment and Education Services
• Young Post

Company Website: www.scmp.com

ASSUMPTION: The South China Morning Post is a well-established news organization with a strong reputation in the Asia-Pacific region.

📊 Role Analysis

Career Level: Entry-Level

Reporting Structure: Reports to the SEO Manager

Work Arrangement: On-site, full-time position

Growth Opportunities:

• Potential career progression within the SEO team or related departments
• Opportunities to work on high-impact projects and gain exposure to senior leadership
• Chance to develop skills in a dynamic and evolving industry

ASSUMPTION: This role offers opportunities for professional growth and development within the company's SEO team and related departments.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Wong Chuk Hang, Hong Kong

Geographic Context:

• Wong Chuk Hang is a vibrant neighborhood in Southern Hong Kong Island
• Easily accessible by public transportation
• Surrounded by amenities, shopping, and dining options

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (1 hour lunch break)

ASSUMPTION: The work environment is dynamic and collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the SEO Manager and relevant team members
• Final round interview with the Head of SEO

Key Assessment Areas:

• SEO knowledge and skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and technical interview questions related to SEO
• Showcase your ability to work collaboratively and communicate effectively

ATS Keywords: SEO, Search Engine Optimization, Organic Traffic, Keyword Research, Competitor Analysis, Site Audit, Google Analytics, Google Search Console, HTML, CSS, JS

ASSUMPTION: The application process is competitive, and candidates should emphasize their SEO skills and relevant experience to increase their chances of success.

🛠️ Tools & Technologies

• SEO tools: Screaming Frog, Ahrefs, SEMRush
• Analytical platforms: Google Analytics, Google Search Console
• Web development technologies: HTML, CSS, JS

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and collaboration
• Openness to new ideas and continuous learning
• Results-driven and data-informed decision-making

Self-Assessment Questions:

• Do you possess strong analytical and problem-solving skills?
• Are you comfortable working in a dynamic, collaborative environment?
• Do you have a proven track record in driving organic traffic growth through SEO?

ASSUMPTION: Candidates who demonstrate a strong fit with the company's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Collaborating with various internal teams to drive SEO performance
• Staying updated with the latest SEO trends and best practices
• Managing multiple projects and priorities simultaneously

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, and a proactive approach to learning and adaptation.

📈 Similar Roles Comparison

• This role focuses more on driving organic traffic growth through SEO strategies compared to related positions in content creation or marketing
• In the newspaper publishing industry, SEO specialists play a crucial role in driving audience growth and engagement
• Career progression may involve moving into more senior SEO roles or related positions within the company's marketing or digital teams

ASSUMPTION: Understanding the unique aspects of this role and how it compares to related positions can help candidates determine if it is the right fit for their career goals.

📝 Sample Projects

• Conducting a comprehensive site audit and implementing recommended changes to improve organic traffic
• Performing keyword research and competitor analysis to inform content strategy
• Developing and presenting SEO performance reports to internal stakeholders

ASSUMPTION: These sample projects provide insight into the day-to-day tasks and responsibilities of the SEO Specialist role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the SEO team collaborate with other departments, such as content and marketing?
• What opportunities are there for professional development and growth within the SEO team?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and assess their fit with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant SEO experience and skills
• Write a compelling cover letter demonstrating your understanding of the role and company
• Prepare for the interview by researching the company, reviewing SEO best practices, and practicing common interview questions
• Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.