📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Telia Company
🔹 Location: Solna, Sweden
🔹 Job Type: Full-Time (Parental Leave Cover - 12+ Months)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies focused on organic growth
- Leading technical SEO efforts, including crawlability, indexability, and performance optimization
- Conducting keyword research and supporting content strategy development
- Collaborating cross-functionally to align SEO with broader digital goals
- Monitoring search performance and staying updated on industry trends
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a solid understanding of both technical SEO and content strategy.
📋 Key Responsibilities
✅ Shape and execute SEO strategies focused on organic growth
✅ Lead technical SEO efforts, including crawlability, indexability, and performance optimization
✅ Conduct keyword research and support content strategy development
✅ Guide on-page optimization to drive traffic and improve rankings
✅ Explore and contribute to initiatives in Answer Engine Optimization (AEO) and structured data markup
✅ Collaborate cross-functionally to align SEO with broader digital goals
✅ Monitor search performance and identify areas for improvement
✅ Stay ahead of search engine algorithm updates and industry trends
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous learning to stay ahead in the ever-evolving search landscape.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in SEO, with a strong focus on technical SEO and content strategy
Required Skills:
- Proven experience crafting successful SEO strategies
- Hands-on experience with tools like Google Search Console, GA4, Ahrefs, SEMrush, or similar
- Familiarity with HTML, CSS, and JavaScript for SEO-related optimizations
- Strong research skills and ability to translate findings into actionable content plans
- Interest or experience in Answer Engine Optimization (AEO), featured snippets, and schema markup
- Ability to communicate SEO concepts to both technical and non-technical stakeholders
- Data-driven and detail-oriented with a knack for solving SEO challenges
- Comfortable managing multiple SEO initiatives in a fast-paced environment
- Strong ability to plan, prioritize, and structure own work to meet deadlines and goals
- Experience working in-house with SEO, especially in close collaboration with cross-functional teams
- Passionate about staying updated on best practices and emerging SEO trends
Preferred Skills:
- Fluency in Swedish and/or Norwegian
ASSUMPTION: Given the parental leave cover nature of this role, candidates with relevant experience and a strong desire to make a significant impact in a short period are preferred.
💰 Compensation & Benefits
Salary Range: SEK 45,000 - 60,000 per month (Based on experience and qualifications)
Benefits:
- Flexible working hours and remote work options
- Competitive pension and insurance solutions
- Employee shares and bonuses
- Learning and development opportunities
- Wellness benefits and discounts
Working Hours: Full-time (40 hours per week), with some flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on market research and the company's compensation structure for similar roles. The final offer will depend on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Telia Company operates in the telecommunications industry, providing a wide range of services, including mobile, fixed-line, broadband, and TV services.
Company Size: Small (1 employee in Lithuania, part of a larger group)
Founded: 1992 (as Omnitel, merged with Teo and Baltic Data Center in 2017)
Company Description:
- Telia Company is an integrated telecommunications company offering telecommunications, IT, and TV services as a one-stop shop.
- The company aims to provide high-quality, innovative solutions to its customers, with a focus on digital transformation and sustainability.
- Telia Company values diversity, inclusion, and work-life balance, offering an attractive and inclusive work environment with equal access to opportunities.
Company Specialties:
- Communications
- Internet
- Telephony
- IPTV
- Digital TV
- IT services
- Telecommunication solutions for Business
Company Website: http://www.telia.lt
ASSUMPTION: While Telia Company is a small entity in Lithuania, it is part of a larger group operating in multiple countries. This role may offer opportunities for international collaboration and career growth within the group.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company and the broader telecommunications industry
Reporting Structure: This role reports directly to the Head of Digital Sales & Media Performance, Elin Melin Lundström
Work Arrangement: On-site, with some flexibility for the right candidate
Growth Opportunities:
- Expanding the role's scope to include additional markets or services as the company grows
- Developing expertise in emerging areas such as Answer Engine Optimization (AEO) and structured data markup
- Advancing to a senior or management role within the SEO or digital marketing team
ASSUMPTION: Given the parental leave cover nature of this role, growth opportunities may be limited in the short term but could present themselves as the company continues to expand and evolve.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Solna, Sweden
Geographic Context:
- Solna is a suburban district of Stockholm, Sweden, known for its vibrant business community and easy access to nature
- The office is located near public transportation, shopping, and dining options
- Sweden offers a high quality of life, with a strong focus on work-life balance and employee well-being
Work Schedule: Full-time (40 hours per week), with some flexibility for the right candidate
ASSUMPTION: While this role is on-site, Telia Company may offer remote work or hybrid arrangements for the right candidate, depending on their qualifications and the company's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager, Elin Melin Lundström
- In-depth interview with the hiring manager and other team members
- Technical assessment or case study presentation
- Final interview with the hiring manager or a panel of decision-makers
Key Assessment Areas:
- SEO expertise and strategic thinking
- Technical skills and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Demonstrate your understanding of the role and the company's mission and values
- Prepare for the technical assessment or case study presentation by brushing up on your SEO knowledge and tools
- Show enthusiasm for the role and the opportunity to make a significant impact during the parental leave cover period
ATS Keywords: SEO strategy, technical SEO, keyword research, content strategy, Answer Engine Optimization, structured data markup, collaboration, data-driven decision making, continuous learning
ASSUMPTION: Telia Company uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Search Console
- GA4
- Ahrefs
- SEMrush
- HTML, CSS, JavaScript
- Structured data markup tools (e.g., Google's Structured Data Markup Helper)
ASSUMPTION: The ideal candidate will have experience with industry-standard SEO tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Sustainability
- Integrity
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay updated on the latest SEO trends and best practices?
- Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal?
- How do you prioritize and manage multiple SEO initiatives in a fast-paced environment?
ASSUMPTION: Telia Company values diversity, inclusion, and work-life balance. Candidates who can demonstrate a strong cultural fit and alignment with the company's values will be prioritized.
⚠️ Potential Challenges
- Managing multiple SEO initiatives and priorities in a fast-paced environment
- Staying ahead of search engine algorithm updates and industry trends
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing technical SEO expertise with strategic thinking and content strategy development
- Adapting to the unique challenges and opportunities presented by a parental leave cover role
ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other SEO Specialist positions, but with a focus on technical SEO and content strategy development
- Unlike some SEO roles, this position requires a strong balance of strategic thinking and hands-on execution
- Career progression in this role may involve expanding the scope of the position or advancing to a senior or management role within the SEO or digital marketing team
ASSUMPTION: While this role is similar to other SEO Specialist positions, its unique focus on technical SEO and content strategy development sets it apart and presents a valuable opportunity for the right candidate.
📝 Sample Projects
- Conducting a comprehensive technical SEO audit of the company's website and implementing recommended optimizations
- Developing and executing a keyword research strategy to inform content creation and improve organic search visibility
- Collaborating with the content team to create and optimize blog posts and other on-site content for SEO performance
- Exploring and implementing structured data markup and Answer Engine Optimization (AEO) initiatives to improve search visibility and user experience
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the SEO Specialist may be expected to undertake in this role. The specific projects and priorities will depend on the company's needs and the SEO Specialist's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Sales & Media Performance team?
- How does the SEO team collaborate with other departments, such as content creation and web development?
- What are the most pressing SEO challenges and priorities facing the company in the near term?
- How does the company support the professional development and growth of its SEO team members?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, well-researched questions during the interview process demonstrates your interest in the role and your commitment to making a positive impact on the company's SEO efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, including the ATS keywords provided
- Prepare for the technical assessment or case study presentation by brushing up on your SEO knowledge and tools
- Show enthusiasm for the role and the opportunity to make a significant impact during the parental leave cover period
- Follow up with the hiring manager, Elin Melin Lundström, one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
