SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-05-14

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully-Remote

🚀 Job Overview

Key aspects of this role include:

• Driving campaign optimization and content performance
• Leading strategic development of organic marketing initiatives
• Managing SEO, HubSpot campaigns, and executing ABM campaigns
• Collaborating with cross-functional teams to support inbound lead generation

ASSUMPTION: This role requires a balance of strategic thinking, technical SEO skills, and campaign management expertise to drive results across multiple channels.

📋 Key Responsibilities

✅ Develop and maintain a keyword strategy aligned with the blog and thought leadership content calendar

✅ Own technical SEO efforts including metadata, site structure, page speed, internal linking, and schema markup

✅ Optimize and manage YouTube metadata for discoverability and engagement

✅ Repurpose webinars, video recordings, and executive talks into high-value SEO content (blogs, white papers, etc.)

✅ Collaborate with the creative team to ensure content is SEO-friendly without sacrificing brand voice or readability

✅ Use HubSpot to build, automate, and track campaign workflows, lead scoring, and engagement stages, including incorporating the latest AI features in the platform

✅ Execute and refine Account-Based Marketing (ABM) campaigns, including segmentation, personalization, and retargeting

✅ Conduct A/B tests on messaging and creative assets to improve CTR and conversion based on account engagement data

✅ Build and manage an organic social media program to extend content reach and support campaign goals

✅ Write and ghost-publish executive thought leadership content aligned with current industry trends and the organization's point of view (POV)

✅ Partner with the Marketing Coordinator to align content calendars, campaign assets, and reporting needs

✅ Deliver clear, actionable monthly performance reports on SEO metrics, ABM success, and campaign ROI

✅ Use AI to augment speed to market, personalization, predicting search trends, aligning keywords with search intent, and optimizing content

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor’s or Associate’s Degree in a relevant field is strongly preferred

Experience: 3+ years of experience in SEO, campaign strategy, or digital marketing (B2B or agency experience preferred)

Required Skills:

• Proficiency with tools like Google Analytics, SEMrush/Ahrefs, Google Search Console, and social scheduling platforms
• High proficiency in HubSpot, including building and monitoring email campaigns, building workflows, building reports and dashboards, and analytics
• Clear and concise verbal and written communication skills
• Proficiency with Microsoft Office Suite or related software
• Ability to quickly learn the organization’s software systems
• Strong project management, time management, analytical, interpersonal, attention to detail, and organizational skills

Preferred Skills:

• Experience with AI tools for marketing
• Familiarity with ABM strategies and platforms
• Background in content creation or editing

ASSUMPTION: Candidates with a strong foundation in SEO, digital marketing, and relevant tools will be best suited for this role. Experience in B2B marketing and ABM is a plus.

💰 Compensation & Benefits

Salary Range: $1,500 - $1,500 per month (This is the provided salary range. However, it's below the industry standard for a mid-level SEO specialist. The estimated industry standard range for this role, experience level, and location is $3,000 - $5,000 per month.)

Benefits:

• Fully-Remote work arrangement
• Opportunity to work with a global team and US-based clients
• Potential for career growth and skill development

Working Hours: 9 AM - 5 PM EST (Full-time)

ASSUMPTION: The provided salary range is likely an entry-level or junior salary for this role. The estimated industry standard range is based on market research and comparable roles in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, focusing on helping global talent secure roles in US tech companies

Company Size: Small (11-50 employees), which means a more agile and flexible work environment with opportunities for growth and impact

Founded: 2021, with a mission to bridge the global talent gap and help international professionals shine on the US tech stage

Company Description:

• Project Growth connects talented individuals from around the world with exciting roles in US startups
• Offers remote flexibility, allowing employees to work from anywhere
• Committed to long-term success, providing growth and guidance to help employees thrive
• Fosters a fun and engaging network, connecting global go-getters and creating a community making waves in the US tech world

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: ProjectGrowth is a growing company with a unique value proposition, focusing on connecting global talent with US tech jobs. This role offers an opportunity to work with a diverse, international team and US-based clients.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including the creative team and marketing coordinator

Work Arrangement: Fully-Remote, with a 9 AM - 5 PM EST work schedule

Growth Opportunities:

• Potential to grow into a senior role or take on more responsibilities as the company expands
• Opportunity to work with a diverse range of clients and industries
• Chance to develop skills in ABM, content creation, and AI-driven marketing

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and cross-functional collaboration, providing opportunities for growth and skill development.

🌍 Location & Work Environment

Office Type: Fully-Remote (Work from Home)

Office Location(s): Global (employees can work from anywhere)

Geographic Context:

• This role allows for a global work environment, with the opportunity to collaborate with team members and clients from various countries
• The company is headquartered in New York, NY, with additional offices in Cairo, EG; San Francisco, CA, US; and Los Angeles, CA, US
• The time zone for this role is Eastern Standard Time (EST)

Work Schedule: 9 AM - 5 PM EST, Monday - Friday

ASSUMPTION: The fully-remote work arrangement offers flexibility and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• SEO knowledge and experience
• HubSpot proficiency
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, digital marketing skills, and any relevant industry-specific knowledge
• Prepare examples of your SEO work, such as successful campaigns or content pieces you've optimized
• Practice your HubSpot skills and be ready to discuss your experience with the platform
• Showcase your communication and collaboration skills by providing examples of how you've worked effectively with cross-functional teams

ATS Keywords: SEO, digital marketing, content development, technical SEO, YouTube optimization, content repurposing, HubSpot, ABM campaigns, A/B testing, social media, thought leadership, performance reporting, AI utilization, Google Analytics, SEMrush, Google Search Console, project management

ASSUMPTION: The application process for this role involves a combination of an online application form and a video submission. The interview process will focus on assessing the candidate's SEO skills, HubSpot proficiency, and cultural fit.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush/Ahrefs
• Google Search Console
• Social scheduling platforms
• HubSpot
• Microsoft Office Suite or related software
• AI tools for marketing (preferred)

ASSUMPTION: This role requires proficiency in various marketing tools, with a focus on SEO-specific platforms and HubSpot. Familiarity with AI tools for marketing is a plus.

👔 Cultural Fit Considerations

Company Values:

• Global mindset: Embracing diversity and fostering an inclusive work environment
• Innovation: Encouraging creativity and continuous learning
• Collaboration: Fostering a team-oriented culture that values open communication and mutual support

Work Style:

• Remote-friendly: Offering flexibility and autonomy for employees to manage their work-life balance
• Data-driven: Making informed decisions based on data and analytics
• Results-oriented: Focusing on achieving tangible outcomes and driving business growth

Self-Assessment Questions:

• Do you have a proven track record of driving SEO results and improving organic traffic?
• Are you comfortable working remotely and managing your time effectively?
• Can you thrive in a dynamic, global team environment and adapt to changing priorities?

ASSUMPTION: ProjectGrowth values a global mindset, innovation, and collaboration. Candidates who are comfortable working remotely, data-driven, and results-oriented will be a strong fit for this role.

⚠️ Potential Challenges

• Managing time zones and coordinating with a global team
• Balancing multiple responsibilities and prioritizing tasks effectively
• Keeping up with the latest SEO trends and algorithm updates
• Adapting to the unique needs and preferences of US-based clients

ASSUMPTION: This role presents unique challenges related to working with a global team, managing multiple responsibilities, and adapting to the needs of US-based clients. Strong communication, time management, and cultural sensitivity skills will be essential for success.

📈 Similar Roles Comparison

• This role is unique in its focus on connecting global talent with US tech jobs, offering an opportunity to work with a diverse range of clients and industries
• Compared to traditional SEO roles, this position places a greater emphasis on cross-functional collaboration, content creation, and ABM strategies
• Career progression in this role may involve growing into a senior SEO specialist or taking on more responsibilities as the company expands

ASSUMPTION: While this role shares similarities with traditional SEO positions, its focus on connecting global talent with US tech jobs and its unique work environment set it apart from other marketing roles.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a US-based tech startup, resulting in a 30% increase in organic traffic within six months
• Repurposing a series of webinars into blog posts and white papers, generating over 1,000 leads for a B2B marketing agency
• Optimizing YouTube metadata for a global non-profit organization, increasing video views by 50% within three months

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute SEO strategies, repurpose content, and optimize multimedia platforms to drive results.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to working with global talent and US-based clients?
• How does the team collaborate and communicate across different time zones and cultures?
• What opportunities are there for professional growth and skill development in this role?
• How does the company support work-life balance for remote employees?
• Can you provide examples of how the company has adapted its SEO strategies to accommodate the unique needs of US-based clients?

ASSUMPTION: These interview questions are designed to help the candidate better understand the company's culture, work environment, and growth opportunities, as well as the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your SEO experience, digital marketing skills, and any relevant industry-specific knowledge
• Prepare examples of your SEO work, such as successful campaigns or content pieces you've optimized
• Practice your HubSpot skills and be ready to discuss your experience with the platform
• Showcase your communication and collaboration skills by providing examples of how you've worked effectively with cross-functional teams
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.