📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth
- Collaborating with cross-functional teams to implement SEO best practices
- Analyzing data and interpreting metrics to make data-driven decisions
- Staying up-to-date with SEO trends and algorithm changes
ASSUMPTION: This role requires a strong focus on data analysis and continuous learning to stay ahead of SEO trends and algorithm updates.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to drive sustainable organic traffic growth
✅ Collaborating with content, development, and marketing teams to implement SEO best practices
✅ Analyzing data and interpreting metrics to make data-driven decisions
✅ Staying up-to-date with SEO trends and algorithm changes
✅ Conducting keyword research and on-page optimization
✅ Building high-quality backlinks through outreach and content marketing
✅ Monitoring and reporting on SEO performance using tools like Google Analytics and Google Search Console
ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and strong communication skills to collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 3 years of proven SEO experience, preferably in a large-scale or competitive environment
Required Skills:
- Proven experience in technical SEO, including site architecture, indexation, and schema markup
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Strong data analysis skills and ability to interpret metrics
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, both written and spoken
Preferred Skills:
- Experience with fintech or related industries
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: While a degree is preferred, equivalent experience in SEO will be considered for the right candidate.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Chance to learn about personal finance decisions from experts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for SEO specialists in Lisbon, Portugal. The final offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - ComparaJá is a platform that simplifies the process of finding and comparing financial products, helping consumers save time and money.
Company Size: 51-200 employees - As a mid-sized company, ComparaJá offers a collaborative work environment with opportunities for growth and impact.
Founded: 2015 - ComparaJá has been operating in the Portuguese market for over a decade, providing consumers with independent and unbiased information about financial products.
Company Description:
- ComparaJá is a free, independent online platform that helps consumers compare and choose the best financial products and services
- The company aims to empower consumers to make informed decisions about their finances by providing impartial, rigorous, and independent information
- ComparaJá works with various financial institutions and partners to offer a wide range of products and services to its users
Company Specialties:
- Credit Products (Personal Loans, Mortgages, etc.)
- Bank Accounts (Savings Accounts, etc.)
- Insurance Products (Life, Health, etc.)
- Telecommunications Services (Mobile Plans, etc.)
Company Website: https://www.comparaja.pt
ASSUMPTION: As a mid-sized company, ComparaJá offers a balance between a structured work environment and the agility to implement new ideas and strategies.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for an experienced SEO specialist looking to apply their skills in a dynamic and growing company.
Reporting Structure: The SEO Specialist will report directly to the Head of Marketing and work closely with the Founder and Managing Director.
Work Arrangement: Hybrid - The role requires 3 days of on-site work in Lisbon, with the remaining days being flexible for remote work.
Growth Opportunities:
- Potential career progression into senior SEO roles or management positions
- Chance to develop skills in related areas, such as content marketing or data analysis
- Opportunity to work on high-impact projects and make a significant contribution to the company's growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic sites, and a mild Mediterranean climate
- The Praça de Alvalade office is located in a bustling commercial district, with easy access to public transportation and nearby amenities
- Lisbon is known for its affordability compared to other major European cities, offering a high quality of life at a relatively low cost
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance, with the option to work remotely for part of the week.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the Head of Marketing and/or other relevant stakeholders
Key Assessment Areas:
- Technical SEO skills and knowledge
- Data analysis and interpretation
- Communication and collaboration skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO skills and tools
- Research the company and its products to show your enthusiasm and commitment
ATS Keywords: SEO, Technical SEO, Data Analysis, Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, HTML, CSS, JavaScript, YMYL, E-E-A-T, Collaboration, Communication
ASSUMPTION: The interview process is designed to assess the candidate's technical SEO skills, data analysis abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- Storyblok (CMS)
- HTML, CSS, JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Transparency and Integrity
- Customer-centricity
- Continuous Learning and Improvement
- Collaboration and Teamwork
- Innovation and Creativity
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and open to feedback
- Proactive and results-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm changes?
- Can you describe a time when you had to collaborate with a cross-functional team to implement SEO best practices?
- How do you approach data analysis and interpretation to make data-driven decisions?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with frequent SEO algorithm updates and changes
- Collaborating effectively with various teams, including content, development, and marketing
- Working in a hybrid environment, balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position offers a unique opportunity to work in the financial services industry and make a significant impact on a company's growth
- ComparaJá's focus on customer-centricity and continuous learning sets it apart from other companies in the industry
- This role offers a clear career path for professional growth and development within the company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the ComparaJá website and implementing technical SEO best practices
- Developing and executing a link-building strategy to improve the website's authority and organic traffic
- Analyzing user behavior data to identify opportunities for on-page optimization and improve conversion rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does ComparaJá approach SEO strategy and implementation in the financial services industry?
- Can you describe the team structure and dynamics within the marketing department?
- What are the most important qualities and skills for success in this role, according to the team?
- How does ComparaJá support the professional growth and development of its employees?
- What are the biggest challenges facing the SEO team in the coming months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO skills and tools
- Follow up with the hiring manager one week after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
