📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Ignite Visibility LLC
🔹 Location: Phoenix, Arizona (Remote)
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (fully)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand-specific SEO strategies for assigned national to local brands
- Optimizing national to local homepage hubs with hyper-content and internal linking
- Monitoring rankings and performance metrics across franchise locations
- Managing content calendars and assignments, conducting keyword research, and collaborating with writers and clients
- Performing regular technical audits and analyzing data to identify trends and provide actionable insights
ASSUMPTION: This role requires a balance of strategic planning, hands-on execution, and analytical thinking. It's ideal for someone with a strong background in both national and local SEO strategies.
📋 Key Responsibilities
✅ Develop and implement brand-specific SEO strategies for assigned 3-4 national to local brands
✅ Optimize national to local homepage hubs with hyper-content and internal linking
✅ Monitor rankings and performance metrics across franchise locations
✅ Manage content calendars and assignments, conduct keyword research, and collaborate with writers and clients
✅ Perform regular technical audits and analyze data to identify trends and provide actionable insights
ASSUMPTION: This role involves a mix of strategic planning, content management, technical SEO, and data analysis. Strong organizational skills and the ability to multitask are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in SEO, with a focus on national and local SEO strategies
Required Skills:
- Expertise in national SEO and local SEO strategies and knowledge
- Strong analytical skills for data-driven decision-making
- Ability to provide proactive insights and recommendations
- Proficiency in Google Analytics 4 and Google Tag Manager
Preferred Skills:
- Experience with franchise marketing
- Fluency in additional languages (Spanish, French, etc.)
ASSUMPTION: While the role requires a specific skill set, there's room for growth and learning, making it suitable for mid-career professionals looking to advance their SEO expertise.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (part-time, pro-rated)
Benefits:
- Professional development opportunities
- Employee advancement and clear growth potential
- Collaborative environment focused on client success and career development
Working Hours: 20 hours per week, with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO specialists with a focus on national and local SEO. Benefits are tailored to support employee growth and success.
📌 Applicant Insights
🔍 Company Context
Industry: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, email marketing, and more. They work with a variety of clients, including national to local franchises.
Company Size: Ignite Visibility has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ignite Visibility was founded in 2013 and has since grown to become a top digital marketing company, recognized by Entrepreneur Magazine, Inc., and other industry publications.
Company Description:
- Ignite Visibility is a performance-based digital marketing agency focused on bringing certainty to digital marketing
- They offer best-in-class digital marketing strategy, SEO, paid media, social media, email marketing, creative, development, Amazon, CRO, and more
- Ignite Visibility is led by industry expert and University of California San Diego teacher John Lincoln, who has been practicing online marketing since 2002
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- SEO and Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility's focus on performance-based marketing and client success makes it an attractive option for SEO specialists looking to grow their careers in a dynamic environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career SEO specialists looking to advance their skills and take on more responsibility.
Reporting Structure: The SEO Specialist will report directly to the SEO Manager or Director of SEO.
Work Arrangement: This is a part-time, remote role with flexible scheduling. The candidate will be expected to work approximately 20 hours per week.
Growth Opportunities:
- Potential for full-time employment or increased responsibilities
- Opportunities to work with a diverse range of clients and industries
- Access to professional development opportunities and training
ASSUMPTION: This role offers growth potential for the right candidate, with opportunities to take on more responsibility and advance their career in SEO.
🌍 Location & Work Environment
Office Type: Ignite Visibility has offices in San Diego, California, and Orlando, Florida, but this role is fully remote and can be performed from anywhere.
Office Location(s): San Diego, California, and Orlando, Florida
Geographic Context:
- Phoenix, Arizona, where the candidate is expected to reside, is the fifth-most populous city in the United States
- The city offers a mix of urban and suburban living, with a cost of living that is lower than many other major metropolitan areas
- Phoenix has a thriving tech industry, with many opportunities for professional growth and networking
Work Schedule: The candidate will be expected to work approximately 20 hours per week, with flexible scheduling to accommodate their needs.
ASSUMPTION: The fully remote work arrangement provides flexibility and work-life balance, while the geographic context of Phoenix offers a mix of urban and suburban living with a lower cost of living compared to many other major metropolitan areas.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Technical SEO assessment or case study to evaluate skills and knowledge
- Final interview with the SEO Manager or Director of SEO to discuss the role and company culture
Key Assessment Areas:
- SEO knowledge and skills, with a focus on national and local SEO strategies
- Analytical skills and data-driven decision-making
- Communication and collaboration skills, both written and verbal
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and skills, with a focus on national and local SEO strategies
- Include specific examples of your SEO work and the results you've achieved
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and skills
ATS Keywords: National SEO, Local SEO, SEO Strategy, SEO Execution, SEO Analysis, SEO Reporting, SEO Tools, SEO Software, SEO Metrics, SEO Performance, SEO Optimization, SEO Content, SEO Technical, SEO Audit, SEO Data, SEO Insights, SEO Recommendations, SEO Implementation, SEO Results, SEO Success
ASSUMPTION: The interview process will focus on assessing the candidate's SEO skills and knowledge, as well as their cultural fit with the Ignite Visibility team.
🛠️ Tools & Technologies
- Google Analytics 4
- Google Tag Manager
- SEMrush or Ahrefs
- Google Search Console
- Screaming Frog
- WordPress
- Asana or Trello (project management)
ASSUMPTION: The candidate should be comfortable using a variety of SEO tools and technologies, with a focus on Google Analytics 4 and Google Tag Manager.
👔 Cultural Fit Considerations
Company Values:
- Relationships: Ignite Visibility values building strong, lasting relationships with clients and employees
- Responsiveness: They prioritize quick and effective communication to meet client needs
- Results: Ignite Visibility focuses on delivering measurable results for clients
Work Style:
- Collaborative: Ignite Visibility values a team-based approach to problem-solving and decision-making
- Adaptable: They are open to new ideas and willing to adapt their strategies to meet client needs
- Data-driven: Ignite Visibility uses data to inform their decisions and measure their success
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable using data to inform your decisions and measure your success?
- Do you have a proven track record of delivering measurable results for clients?
ASSUMPTION: Ignite Visibility values candidates who are strong communicators, adaptable, and data-driven, with a proven track record of delivering results for clients.
⚠️ Potential Challenges
- Managing multiple national to local brands simultaneously may require strong organizational skills and time management
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team
- Keeping up with the latest SEO trends and best practices may require continuous learning and professional development
- Dealing with franchise-specific challenges, such as brand guidelines and local market nuances
ASSUMPTION: The candidate should be prepared to manage multiple priorities, work independently, and adapt to the unique challenges of franchise marketing.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses specifically on national to local SEO strategies for franchise brands
- Compared to other mid-level SEO roles, this position offers a unique blend of strategic planning, content management, technical SEO, and data analysis
- Career path opportunities may include advancing to an SEO Manager or Director role, or specializing in a specific aspect of SEO
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive option for mid-career SEO specialists looking to expand their skills and advance their careers.
📝 Sample Projects
- Developing and implementing a national to local SEO strategy for a new franchise brand launch
- Conducting a comprehensive technical audit and on-page optimization for an existing franchise website
- Analyzing keyword performance and trends to inform content strategy and improve search rankings
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and skills required for this role, from strategic planning to hands-on execution and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader SEO strategy?
- What are the most significant challenges facing the franchise brands I'll be working with, and how can I help address them?
- How does Ignite Visibility support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Ignite Visibility balance the need for standardization in franchise marketing with the need for local market flexibility?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and skills, with a focus on national and local SEO strategies
- Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
