📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics to make informed decisions
- Working in a hybrid environment with a focus on results and continuous improvement
ASSUMPTION: This role requires a high level of expertise in SEO and a strong analytical mindset to succeed in a competitive market.
📋 Key Responsibilities
✅ Create and optimize SEO strategies to ensure sustainable growth in organic traffic and search engine performance
✅ Collaborate with content, development, and marketing teams to implement best SEO practices
✅ Analyze data and interpret metrics to make informed decisions and drive results
✅ Stay up-to-date with industry trends and best practices in SEO
✅ Work in a hybrid environment, with 3 days on-site in Lisbon
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and a strong focus on continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 3 years of experience in SEO, ideally in large-scale or competitive environments
Required Skills:
- Proven experience in technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar
- Strong analytical skills and ability to interpret data to make informed decisions
- Basic knowledge of HTML, CSS, and JavaScript
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates with experience in competitive SEO environments and a strong analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market standards for SEO specialists in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market standards for SEO specialists in Lisbon with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - ComparaJá is a platform that simplifies the process of finding and comparing financial products, helping consumers save time and money.
Company Size: Small to medium (51-200 employees) - ComparaJá offers a collaborative and dynamic work environment with opportunities for growth and impact.
Founded: 2015 - ComparaJá has been operating in the Portuguese market for over a decade, with a strong focus on helping consumers make informed financial decisions.
Company Description:
- ComparaJá is a free, independent online platform that compares and analyzes financial products and services
- The company's mission is to help consumers make informed decisions in various aspects of personal finance
- ComparaJá aims to be the leading personal finance platform for both consumers and business partners
Company Specialties:
- Credit products (personal loans, credit cards, mortgages)
- Savings products (deposits, savings accounts)
- Utilities and telecommunications (energy, mobile plans)
- Insurance products
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá's focus on helping consumers make informed financial decisions creates a unique work environment that combines purpose and professional growth.
📊 Role Analysis
Career Level: Mid to senior level - This role offers the opportunity to lead SEO strategies and collaborate with cross-functional teams to drive results.
Reporting Structure: The SEO Specialist will report directly to the Founder, Managing Director, and Head of Marketing, working closely with content, development, and marketing teams.
Work Arrangement: Hybrid - 3 days on-site in Lisbon, with 2 remote workdays per week.
Growth Opportunities:
- Potential to take on more responsibilities and grow within the SEO team
- Opportunities to collaborate with and learn from experienced professionals in various fields
- Possibility to work on high-impact projects with direct input from the company's leadership
ASSUMPTION: This role offers significant growth opportunities for candidates eager to take on challenges and make a meaningful impact on the company's SEO performance.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic sites, and a high quality of life
- The Praça de Alvalade office is located in a bustling neighborhood with easy access to public transportation, shops, and restaurants
- Lisbon offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- On-site or virtual technical assessment and case study presentation
- Final interview with the hiring manager and team members
Key Assessment Areas:
- SEO knowledge and experience
- Analytical skills and data interpretation
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for the technical assessment by brushing up on your SEO skills and familiarizing yourself with relevant tools
- Research ComparaJá's mission and values to show your enthusiasm and alignment with the company's goals
ATS Keywords: SEO, technical SEO, data analysis, link building, on-page optimization, collaboration, hybrid work, Lisbon
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, analytical skills, and cultural fit, with a strong emphasis on collaboration and communication.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok
- Programming languages: HTML, CSS, JavaScript
ASSUMPTION: Familiarity with these tools and technologies will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition and proactivity
- Spirit of teamwork and collaboration
- Creativity and innovation
- Ethical work ethic and determination
- Humility and passion for improving financial literacy in Portugal
Work Style:
- Data-driven and results-oriented
- Collaborative and communicative
- Adaptable and open to feedback
- Proactive and self-motivated
Self-Assessment Questions:
- Do you have a strong ambition to drive SEO results and achieve top rankings on Google?
- Are you comfortable working in a collaborative environment and communicating effectively with cross-functional teams?
- Do you have a proactive approach to staying informed about industry trends and best practices in SEO?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working in a competitive SEO environment requires a high level of expertise and continuous learning
- Collaborating with cross-functional teams may present communication and coordination challenges
- Balancing on-site and remote work may require strong time management and self-motivation
- Adapting to a fast-panging industry may necessitate frequent updates to SEO strategies and tactics
ASSUMPTION: These challenges can be overcome by candidates with strong SEO expertise, excellent communication skills, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- SEO Specialist vs. SEO Manager: The SEO Specialist role focuses more on tactical execution and less on strategic planning and team management
- SEO Specialist vs. SEO Consultant: The SEO Specialist role is typically in-house, while SEO Consultants often work with multiple clients
- SEO Specialist vs. Digital Marketing Specialist: The SEO Specialist role is more specialized and focused on SEO-specific strategies and tactics
ASSUMPTION: Understanding the differences between these roles can help candidates determine which path aligns best with their career goals and interests.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website and implementing recommended changes to improve organic traffic
- Developing and executing a link-building strategy to improve the website's authority and search engine rankings
- Collaborating with the content team to optimize on-page elements, such as titles, meta tags, and headers, for improved SEO performance
ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and deliverables of the SEO Specialist role at ComparaJá.
❓ Key Questions to Ask During Interview
- Can you describe the current state of SEO at ComparaJá and the team's priorities for the next 6-12 months?
- How does the SEO team collaborate with other departments, such as content and marketing, to ensure consistent and effective SEO implementation?
- What opportunities are there for professional growth and development within the SEO team and the company as a whole?
- How does ComparaJá support work-life balance and employee well-being, particularly in a hybrid work environment?
- What are the biggest challenges facing the SEO team in the coming months, and how can this role help address them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team dynamics, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO experience, skills, and achievements
- Write a cover letter explaining your interest in the role and how your background and skills make you a strong fit for the position
- Prepare for the technical assessment by brushing up on your SEO skills and familiarizing yourself with relevant tools
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
