SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Blue Nile

🔹 Location: New York, New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies for luxury jewelry websites
• Conducting site audits and optimizing on-page elements for improved search visibility
• Collaborating with cross-functional teams to ensure SEO best practices are implemented
• Analyzing SEO performance and competitor tactics to identify opportunities for improvement

ASSUMPTION: This role requires a strong understanding of on-page, off-page, and technical SEO, as well as the ability to work effectively with various teams to drive organic traffic growth and revenue.

📋 Key Responsibilities

✅ Assist in developing and executing comprehensive SEO strategies tailored to each brand’s goals and audience

✅ Identify keyword opportunities aligned with high-intent search behavior and brand positioning

✅ Track and report on KPIs including organic sessions, rankings, conversions, and revenue

✅ Conduct regular site audits to identify and resolve issues related to crawlability, indexation, site architecture, speed, Core Web Vitals, structured data, canonicalization, etc.

✅ Collaborate with developers and tech teams to implement technical SEO recommendations

✅ Optimize title tags, meta descriptions, headers, image alt attributes, internal linking, and URL structures

✅ Ensure SEO best practices are applied across all page types including product, category, and content pages

✅ Provide keyword and topic research to guide new content creation and support content refreshes

✅ Collaborate with copywriters and content teams to align content with SEO objectives and brand tone

✅ Use tools like Google Search Console, GA4, SEMrush, Ahrefs, and Screaming Frog to monitor SEO performance

✅ Analyze competitor SEO tactics and identify opportunities for improvement

✅ Conduct site audits to look for areas of opportunity

✅ Work closely with web development, UX, creative, and merchandising teams to ensure SEO is baked into site experiences

✅ Partner with analytics and digital marketing teams to ensure alignment with broader marketing objectives

ASSUMPTION: This role requires a data-driven, detail-oriented individual with a strong understanding of SEO best practices and the ability to work effectively with various teams to drive organic traffic growth and revenue.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in SEO, preferably in eCommerce or luxury/lifestyle brands

Required Skills:

• Proven track record of driving measurable SEO growth in traffic and revenue
• Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Google Search Console, GA4)
• Strong analytical skills and ability to translate insights into actions
• Excellent communication skills and experience working cross-functionally
• Knowledge of HTML/CSS and CMS platforms

Preferred Skills:

• Experience with luxury or lifestyle brands
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in eCommerce or luxury/lifestyle brands may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $66,000 - $90,000 per year (Based on industry standards for SEO Specialists with 5-10 years of experience in eCommerce or luxury/lifestyle brands)

Benefits:

• Paid time off
• Medical, Dental, Vision, and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Working Hours: Full-time, 40 hours per week (Flexible work hours may be available)

ASSUMPTION: The provided salary range is an estimate based on industry standards for SEO Specialists with the required experience level. The final pay rate will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically eCommerce and luxury jewelry

Company Size: Medium (501-1,000 employees)

Founded: 1999 (Blue Nile was founded in 1999 and has since grown to become a leading online retailer of certified diamonds, engagement rings, and fine jewelry)

Company Description:

• Blue Nile is committed to providing a superior customer experience, extraordinary value, and industry-leading product quality and style
• The company offers thousands of GIA and AGSL certified diamonds and provides guidance and education to help customers choose the perfect piece
• Blue Nile embraces a culture of adaptability, valuing hard work, flexibility, curiosity, and collaboration to creatively solve problems and implement meaningful changes

Company Specialties:

• eCommerce
• Retail
• Diamonds
• Jewelry
• Education and Guidance

Company Website: http://www.bluenile.com

ASSUMPTION: Blue Nile's focus on customer obsession, speed and quality, and driven to disrupt values make it an attractive employer for candidates who align with these principles.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager

Work Arrangement: Hybrid (Remote & On-site) - The role requires occasional on-site work, but the majority of the work can be done remotely

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the marketing department
• Opportunities to work on high-profile projects and collaborate with cross-functional teams to drive business growth
• Access to professional development resources, such as tuition reimbursement and training programs

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in SEO and marketing within the eCommerce industry.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site) - The company has an office in New York, NY, but the role allows for remote work

Office Location(s): 135 W 50th St, New York, NY 10019, US

Geographic Context:

• New York, NY - The company's headquarters is located in the heart of New York City, offering easy access to public transportation, dining, and entertainment options
• Remote Work - The role allows for remote work, providing flexibility and the opportunity to work from home or other locations

Work Schedule: Full-time, 40 hours per week (Flexible work hours may be available)

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of remote work while also having the opportunity to collaborate and connect with colleagues in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment or case study
• Final interview with the marketing team

Key Assessment Areas:

• SEO knowledge and experience
• Analytical skills and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Blue Nile's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Include specific examples of SEO campaigns or projects you've worked on and the results you achieved
• Demonstrate your understanding of Blue Nile's business and how your skills and experience make you a strong fit for the role

ATS Keywords: SEO, eCommerce, luxury jewelry, on-page optimization, off-page optimization, technical SEO, keyword research, site audits, collaboration, content optimization, Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, HTML, CSS

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant SEO keywords and demonstrate their understanding of the role and Blue Nile's business.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Screaming Frog
• Google Search Console
• GA4
• HTML
• CSS

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• As One Team - We work together to win
• Customer Obsessed - We passionately and transparently help our customers find their perfect piece
• Speed and Quality - We act with speed and attention to every detail
• Driven to Disrupt - Our curiosity, creativity, and willingness to test and learn drive our business

Work Style:

• Adaptable - We embrace a culture of adaptability and are nimble, innovative, and resourceful
• Collaborative - We work closely with cross-functional teams to creatively solve problems and implement meaningful changes
• Customer-focused - We obsess about our customers and are passionate about providing an amazing experience

Self-Assessment Questions:

• Do you align with Blue Nile's values, particularly being customer-obsessed and driven to disrupt?
• Are you comfortable working in a hybrid environment, balancing remote work and on-site collaboration?
• Do you have experience working with cross-functional teams and driving projects to completion?

ASSUMPTION: Candidates who align with Blue Nile's values and have experience working in a hybrid environment and collaborating with cross-functional teams will be a strong fit for this role.

⚠️ Potential Challenges

• The role may require occasional on-site work, which could be a challenge for candidates who prefer fully remote positions
• The pace of work may be fast, requiring candidates to be comfortable working in a dynamic and sometimes high-pressure environment
• The role may involve working with a wide range of teams, requiring strong communication and collaboration skills
• The role may require occasional travel to the company's headquarters in New York, NY

ASSUMPTION: Candidates should carefully consider these potential challenges and ensure they are comfortable with the work arrangement and pace before applying.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers a unique opportunity to work in the luxury jewelry industry and collaborate with a wide range of teams
• Blue Nile's focus on customer obsession and driven to disrupt values sets it apart from other retailers and creates a unique work environment
• This role offers growth opportunities for candidates looking to advance their careers in SEO and marketing within the eCommerce industry

ASSUMPTION: Candidates should consider how this role compares to other SEO Specialist positions and whether the unique aspects of this role align with their career goals and interests.

📝 Sample Projects

• Conducting a comprehensive site audit and implementing technical SEO recommendations to improve search visibility and organic traffic
• Optimizing on-page elements, such as title tags, meta descriptions, and headers, to improve click-through rates and conversions
• Collaborating with content teams to develop and optimize content that aligns with SEO objectives and brand tone

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the SEO Specialist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role?
• How does this role collaborate with other teams within the marketing department and the broader organization?
• What are the most significant challenges facing the SEO team currently, and how can this role help address them?
• How does Blue Nile support the professional development and growth of its employees?
• What are the next steps for this role in terms of career progression and growth opportunities?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for a technical SEO assessment or case study, demonstrating your knowledge of SEO best practices and tools
• Research Blue Nile's business and industry, and be prepared to discuss how your skills and experience make you a strong fit for the role
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.