SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Insider

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth through SEO strategies
• Collaborating with cross-functional teams to optimize online visibility
• Managing SEO agencies and projects
• Analyzing and reporting on SEO performance
• Working in a fast-paced, international environment

ASSUMPTION: This role requires a high level of self-motivation and adaptability to thrive in a dynamic, startup-like atmosphere.

📋 Key Responsibilities

✅ Own and execute SEO strategy to drive organic growth

✅ Plan, build, manage, analyze, and optimize SEO initiatives

✅ Manage SEO third-party agencies and projects

✅ Prepare executive-level reports and summaries for senior leadership

✅ Collaborate with development teams to co-own technical SEO roadmap

✅ Proof content for effective SEO keywords

ASSUMPTION: This role requires a strong focus on data analysis and project management to ensure successful execution of SEO strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2+ years of experience in SEO, preferably in technology or software/SaaS

Required Skills:

• Proven track record in contributing to marketing's pipeline generation and revenue targets
• Excellent verbal and written communication skills in both Turkish and English
• Expertise in working with SEO platforms (e.g., SEM Rush, Google Analytics)
• Experience with CRM and marketing automation software (e.g., Salesforce CRM, Hubspot)
• Able to work with remote team members and multiple stakeholders

Preferred Skills:

• Experience working within an international company, managing multiple regions
• Curiosity about emerging technologies and marketing trends

ASSUMPTION: Candidates with experience in international SEO and multilingual environments may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for 2-5 years of experience in Bengaluru)

Benefits:

• Training sessions and online courses (LinkedIn Learning, Udemy)
• Paid Spotify account subscription
• Diverse and inclusive work environment
• Opportunity to work in an industry shaping the future of customer experiences

Working Hours: Full-time, flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bengaluru. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Customer Experience and Marketing SaaS

Company Size: 1,001-5,000 employees (Large, with a startup-like culture)

Founded: 2012

Company Description:

• Insider is a B2B SaaS company driving growth for its clients worldwide
• Offers an AI-native platform for customer experience and marketing
• Connects data across channels, predicts future behavior with AI, and individualizes experiences

Company Specialties:

• Online Marketing
• Predictive Analytics
• Web Personalization
• E-commerce
• Mobile Platforms
• Omnichannel marketing

Company Website: useinsider.com

ASSUMPTION: Insider's large employee base and international presence provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth

Reporting Structure: Reports to the VP of Marketing or Marketing Manager

Work Arrangement: Remote OK, with flexibility for on-site or hybrid work

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Chance to work on international projects and collaborate with diverse teams
• Opportunities to learn and grow through training sessions and workshops

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and learn from experienced marketing professionals.

🌍 Location & Work Environment

Office Type: Flexible, with remote and on-site options

Office Location(s): Bengaluru, with potential for remote work

Geographic Context:

• Bengaluru is the capital of Karnataka and the third-largest city in India
• Known for its vibrant tech industry and cosmopolitan culture
• Offers a mix of urban and green spaces, with numerous parks and gardens

Work Schedule: Full-time, with flexible hours and the possibility of remote work

ASSUMPTION: The flexible work arrangement allows for a better work-life balance and caters to diverse employee preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment
• Final interview with the VP of Marketing or Marketing Manager

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and project management skills
• Communication and collaboration abilities
• Cultural fit and adaptability to a fast-paced environment

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Insider's business and the role's requirements
• Prepare for the technical SEO assessment by brushing up on your SEO skills and tools

ATS Keywords: SEO, organic growth, marketing strategy, project management, data analysis, CRM, marketing automation

ASSUMPTION: The interview process may vary based on the hiring manager's preferences and the company's current hiring needs.

🛠️ Tools & Technologies

• SEM Rush
• Google Analytics
• Salesforce CRM
• Hubspot
• LinkedIn Learning
• Udemy

ASSUMPTION: The required tools and technologies may change or evolve over time, depending on the company's needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Diversity and inclusion

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and cross-functional
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working with remote teams and stakeholders across various departments and countries?
• Do you have a strong sense of humor and a hearty appetite for growth?

ASSUMPTION: Insider values employees who are adaptable, collaborative, and passionate about driving growth through innovative marketing strategies.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with industry trends and algorithm changes in SEO
• Working in a fast-paced, startup-like environment with tight deadlines
• Adapting to a diverse, international work culture

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a growth mindset.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on project management and collaboration with cross-functional teams
• Insider's large employee base and international presence offer unique growth opportunities not typically found in smaller organizations
• This role provides a chance to work on high-impact projects and make a significant contribution to the company's growth

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities that set it apart from similar SEO positions in the industry.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Insider's website and implementing recommended changes
• Developing and executing a targeted link-building strategy to improve domain authority and organic rankings
• Collaborating with content creators to optimize blog posts and website content for SEO

ASSUMPTION: These sample projects illustrate the hands-on, data-driven nature of the SEO Specialist role at Insider.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and roadmap for Insider?
• What opportunities are there for professional development and growth within the marketing team?
• How does Insider support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to maintaining that culture?

ASSUMPTION: Asking these questions demonstrates your interest in the role and Insider's success, while also providing valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant SEO experience and skills
• Write a cover letter explaining why you are the perfect fit for this role and how you can contribute to Insider's growth
• Prepare for the technical SEO assessment by reviewing your SEO knowledge and tools
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.