SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving campaign optimization, content performance, and ABM execution
• Leading the strategic development and execution of organic marketing initiatives
• Managing SEO, HubSpot campaigns, and creating high-performing thought leadership content
• Collaborating with cross-functional teams to ensure content is SEO-friendly and aligns with brand voice

ASSUMPTION: This role requires a strong balance of technical SEO skills, content creation, and campaign management experience. Candidates should be comfortable working remotely and collaborating with diverse teams.

📋 Key Responsibilities

✅ Develop and maintain a keyword strategy aligned with the blog and thought leadership content calendar

✅ Own technical SEO efforts including metadata, site structure, page speed, internal linking, and schema markup

✅ Optimize and manage YouTube metadata for discoverability and engagement

✅ Repurpose webinars, video recordings, and executive talks into high-value SEO content (blogs, white papers, etc.)

✅ Collaborate with the creative team to ensure content is SEO-friendly without sacrificing brand voice or readability

✅ Use HubSpot to build, automate, and track campaign workflows, lead scoring, and engagement stages, including incorporating the latest AI features in the platform

✅ Execute and refine Account-Based Marketing (ABM) campaigns, including segmentation, personalization, and retargeting

✅ Conduct A/B tests on messaging and creative assets to improve CTR and conversion based on account engagement data

✅ Build and manage an organic social media program to extend content reach and support campaign goals

✅ Write and ghost-publish executive thought leadership content aligned with current industry trends and the organization's point of view (POV)

✅ Partner with the Marketing Coordinator to align content calendars, campaign assets, and reporting needs

✅ Deliver clear, actionable monthly performance reports on SEO metrics, ABM success, and campaign ROI

✅ Use AI to augment speed to market, personalization, predicting search trends, aligning keywords with search intent, and optimizing content

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor’s or Associate’s Degree in a relevant field is strongly preferred

Experience: 3+ years of experience in SEO, campaign strategy, or digital marketing (B2B or agency experience preferred)

Required Skills:

• Proficiency with tools like Google Analytics, SEMrush/Ahrefs, Google Search Console, and social scheduling platforms
• High proficiency in HubSpot, including building and monitoring email campaigns, building workflows, building reports and dashboards, and analytics
• Clear and concise verbal and written communication skills
• Proficiency with Microsoft Office Suite or related software
• Ability to quickly learn the organization’s software systems
• Strong project management, time management, analytical, interpersonal, attention to detail, and organizational skills

Preferred Skills:

• Experience with AI tools for SEO and content optimization
• Familiarity with ABM strategies and best practices
• Background in B2B marketing or agency experience

ASSUMPTION: Candidates with a strong portfolio of SEO case studies and examples of successful campaign management will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $1,500 - $1,500 per month (USD)

Benefits:

• Fully remote work arrangement with flexible hours
• Opportunity to work with a diverse, global team
• Exposure to cutting-edge marketing technologies and strategies

Working Hours: 9 AM - 5 PM EST, with flexibility for remote work

ASSUMPTION: While the salary range is provided, it is essential to consider that compensation may vary based on experience, skills, and market conditions. Benefits may also vary based on the company's policies and the candidate's individual needs.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2021 (Relatively new company)

Company Description:

• ProjectGrowth is a marketing services company focused on helping global talent find exciting roles in US tech companies
• The company offers remote flexibility, growth opportunities, and a fun, engaging network for its employees
• ProjectGrowth specializes in marketing and advertising, information technology and services, software, internet, entrepreneurship, startups, venture capital, online media, data and analytics, design, e-commerce, operations, Facebook Ads, Google Ads, SEO, and marketing agency services

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: As a smaller company, ProjectGrowth offers a more intimate work environment with opportunities for growth and direct impact on the company's success. However, candidates should be prepared for a fast-paced, dynamic work environment with a strong focus on innovation and adaptation.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including the creative team and marketing coordinator

Work Arrangement: Fully remote with flexible hours, allowing for a better work-life balance

Growth Opportunities:

• Potential career progression into senior marketing roles or specialized positions within the SEO or content marketing fields
• Opportunities to work on diverse projects and campaigns, expanding skills and knowledge
• Exposure to a global network of tech professionals, providing opportunities for collaboration and learning

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in SEO and content marketing. The fully remote work arrangement also provides flexibility for candidates balancing personal and professional responsibilities.

🌍 Location & Work Environment

Office Type: Fully Remote (Work from Home)

Office Location(s): New York, NY, US; Cairo, EG; San Francisco, CA, US; Los Angeles, CA, US

Geographic Context:

• Candidates can work from any of the listed locations or remotely from their home office
• The company has a global presence, with employees working from various time zones
• The remote work arrangement allows for a more diverse and inclusive work environment

Work Schedule: 9 AM - 5 PM EST, with flexibility for remote work

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from their preferred location, with a flexible schedule that accommodates their personal needs and preferences. However, candidates should be prepared to work collaboratively with team members across different time zones.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• SEO and content marketing skills
• Campaign management and strategy development
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and content marketing experience and skills
• Include specific examples of successful SEO campaigns and content marketing projects you've worked on
• Prepare a portfolio of your best work, showcasing your creativity and technical expertise
• Be ready to discuss your approach to SEO and content marketing, as well as your understanding of the company and its mission

ATS Keywords: SEO, content development, technical SEO, YouTube optimization, content repurposing, HubSpot, ABM campaigns, A/B testing, social media management, thought leadership, performance reporting, AI utilization, Google Analytics, SEMrush, Google Search Console, Microsoft Office

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's technical skills and cultural fit. Candidates should be prepared to provide specific examples of their work and discuss their approach to SEO and content marketing.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush/Ahrefs
• Google Search Console
• Social scheduling platforms
• HubSpot
• Microsoft Office Suite or related software

ASSUMPTION: The tools and technologies listed are essential for success in this role. Candidates should be proficient in using these tools and be prepared to learn new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Global collaboration and inclusivity
• Innovation and adaptation
• Customer-centric approach

Work Style:

• Remote work with flexible hours
• Dynamic and fast-paced environment
• Strong focus on teamwork and collaboration

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy collaborating with global teams?
• Are you comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and adaptation?
• Do you have a customer-centric mindset and a passion for delivering exceptional results?

ASSUMPTION: Candidates who are comfortable working remotely, thrive in dynamic environments, and have a strong customer focus will be well-suited to the company culture at ProjectGrowth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working collaboratively with global teams across different time zones
• Keeping up with the latest trends and best practices in SEO and content marketing
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The fast-paced nature of the work environment and the need to manage multiple projects simultaneously may present challenges for some candidates. However, the remote work arrangement and flexible hours can help mitigate these challenges.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on both SEO and content marketing, as well as its emphasis on campaign management and ABM strategies
• Industry-specific context: The marketing services industry is highly competitive and dynamic, with a strong focus on innovation and adaptation
• Career path comparison: This role offers significant growth potential for candidates looking to advance their careers in SEO and content marketing

ASSUMPTION: While this role shares similarities with other SEO and content marketing positions, its unique focus on campaign management and ABM strategies sets it apart. Candidates should be prepared to discuss their relevant experience and skills in these areas during the interview process.

📝 Sample Projects

• Developing and executing a successful SEO campaign for a B2B tech company, resulting in a 30% increase in organic traffic and a 20% increase in conversions
• Repurposing a series of webinars into high-value SEO content, generating over 10,000 views and 1,000 shares across various platforms
• Managing a HubSpot campaign for a marketing agency, achieving a 25% increase in lead generation and a 15% increase in conversion rates

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful SEO campaigns, repurpose content for maximum engagement, and manage HubSpot campaigns to achieve specific business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does the company measure the success of its SEO and content marketing campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and its priorities, as well as the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO and content marketing experience and skills
• Prepare a portfolio of your best work, showcasing your creativity and technical expertise
• Record a video showcasing your skill sets and explaining why you're a strong fit for this role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.