SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: 1840 & Company

🔹 Location: Bogotá, Capital District

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Senior level (4-5 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Managing and scaling Meta and Google Ads campaigns
• Developing and executing effective SEO strategies
• Collaborating with cross-functional teams to ensure SEO best practices
• Analyzing data and making data-driven decisions to improve ROI

ASSUMPTION: This role requires a strong understanding of SEO principles and experience in managing paid advertising campaigns. The ideal candidate will be comfortable working independently and collaborating with teams to achieve common goals.

📋 Key Responsibilities

✅ Manage and scale Meta (Facebook/Instagram) & Google Ads campaigns

✅ Set up and optimize flows and weekly campaigns

✅ Build and test creative for ads

✅ Understand and analyze retention data

✅ Conduct keyword research and on-page/off-page optimization

✅ Monitor website performance using SEO tools and analytics platforms

✅ Perform regular website audits and ensure proper indexing by search engines

✅ Stay up-to-date with industry trends and adapt SEO strategies accordingly

✅ Collaborate with content creators, web developers, and designers to implement SEO best practices

✅ Execute tests, collect and analyze data, and identify trends and insights to maximize ROI in paid search campaigns

ASSUMPTION: This role requires a hands-on approach to SEO, with a focus on both technical aspects and creative problem-solving. The ideal candidate will be comfortable working with data and tools to optimize campaigns and improve website performance.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in marketing, computer science, or a related field

Experience: Proven experience of 4-5 years as an SEO Executive/Specialist or similar role

Required Skills:

• Strong knowledge of search engine algorithms, ranking factors, and SEO best practices
• Proficient in using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz
• Ability to interpret data and make data-driven decisions
• Proficient in on-page and off-page optimization techniques, including keyword research, content optimization, and link building
• Familiarity with HTML, CSS, and JavaScript for basic website optimization
• Comfortable working without paid advertising

Preferred Skills:

• Relevant certifications, such as Google Analytics or Google Ads

ASSUMPTION: The ideal candidate will have a strong foundation in SEO principles and experience working with SEO tools. Familiarity with HTML, CSS, and JavaScript will be beneficial for on-page optimization.

💰 Compensation & Benefits

Salary Range: $10 - $11 per hour. This is an entry-level SEO specialist role, and the salary range reflects the experience level required for this position.

Benefits:

• Remote work opportunities
• Global talent network and career growth opportunities

Working Hours: Monday - Friday, 8am to 4:30pm PST. This role requires a consistent work schedule with some flexibility for project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level SEO specialist roles. Benefits may vary depending on the specific arrangement with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: 1840 & Company specializes in Business Process Outsourcing (BPO) and remote talent solutions, connecting companies with world-class freelance professionals and delivering top-tier outsourcing services across over 150 countries worldwide.

Company Size: 1,001-5,000 employees. This size allows for a diverse range of opportunities and a well-established infrastructure for remote work.

Founded: 2014. 1840 & Company has been growing and expanding its services since its founding, with a focus on empowering growth for forward-thinking businesses.

Company Description:

• Global leader in BPO and remote talent solutions
• Specializes in connecting companies with world-class freelance professionals
• Dedicated to propelling businesses forward through comprehensive suite of services

Company Specialties:

• Call Center and Contact Center Services
• Offshore, Nearshore, and Onshore Solutions
• Customer Service and Technical Support
• Business Process Outsourcing (BPO)
• Staff Augmentation Services
• Recruitment Process Outsourcing (RPO)
• Global Compliance and Payroll Solutions
• Back Office Operations
• Marketing and Sales Team Outsourcing
• IT and Development Outsourcing
• Human Resources Outsourcing
• Remote Talent and Teams
• Finance and Accounting Outsourcing

Company Website: www.1840andco.com

ASSUMPTION: 1840 & Company's extensive experience in remote talent solutions and global outsourcing makes it an ideal place for SEO specialists looking to gain experience in a dynamic and international environment.

📊 Role Analysis

Career Level: Mid-Senior level. This role requires a solid foundation in SEO principles and experience working with SEO tools.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including content creators, web developers, and designers.

Work Arrangement: Remote (US only). This role requires a consistent work schedule with some flexibility for project deadlines.

Growth Opportunities:

• Expanding skills in SEO and related fields
• Advancing to senior roles within the marketing department
• Exploring opportunities in other departments or global offices

ASSUMPTION: The SEO Specialist role at 1840 & Company offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Remote (US only). This role does not require a physical presence in an office.

Office Location(s): The SEO Specialist will work remotely from a location in the United States.

Geographic Context:

• Bogotá, Capital District - The SEO Specialist will be based in Bogotá, Colombia, but will work remotely with a US-based team.
• United States - The SEO Specialist will collaborate with team members and stakeholders based in the United States.

Work Schedule: Monday - Friday, 8am to 4:30pm PST. This role requires a consistent work schedule with some flexibility for project deadlines.

ASSUMPTION: The remote work arrangement for this role allows for a flexible and inclusive work environment, accommodating professionals from diverse backgrounds and locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• Final interview with the Marketing Manager

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and interpretation skills
• Collaboration and communication skills
• Problem-solving and creativity

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Research 1840 & Company's services and values to show your enthusiasm for the role and company

ATS Keywords: SEO, Google Ads, Meta Ads, keyword research, on-page optimization, off-page optimization, link building, data analysis, HTML, CSS, JavaScript, ecommerce SEO, website audits, analytics, content optimization, technical SEO

ASSUMPTION: The application process for this role will focus on assessing the candidate's SEO knowledge, experience, and problem-solving skills. Successful candidates will demonstrate a strong understanding of SEO principles and a commitment to continuous learning and improvement.

🛠️ Tools & Technologies

• SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, or Moz
• Ad platforms: Google Ads, Meta Ads
• Web development tools: HTML, CSS, JavaScript
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The SEO Specialist will be expected to be proficient in using SEO tools and ad platforms to optimize campaigns and improve website performance. Familiarity with web development tools will be beneficial for on-page optimization.

👔 Cultural Fit Considerations

Company Values:

• Empowering growth for forward-thinking businesses
• Fostering an environment where exceptional individuals can achieve an optimal work-life balance
• Maximizing professional growth and earning potential for global freelance talent

Work Style:

• Remote and flexible work arrangements
• Collaborative and inclusive team environment
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you align with 1840 & Company's mission to empower growth for forward-thinking businesses?
• How comfortable are you working remotely with a global team?
• How do you approach continuous learning and improvement in your role as an SEO Specialist?

ASSUMPTION: Successful candidates for the SEO Specialist role at 1840 & Company will demonstrate a strong alignment with the company's values and a commitment to continuous learning and improvement in a remote work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with rapidly evolving SEO trends and best practices
• Collaborating effectively with remote team members and stakeholders
• Adapting to a dynamic and international work environment

ASSUMPTION: The SEO Specialist role at 1840 & Company presents unique challenges and opportunities for growth and development in a dynamic and international work environment.

📈 Similar Roles Comparison

• Unlike traditional in-house SEO roles, this position focuses on managing paid advertising campaigns in addition to SEO strategies
• 1840 & Company's global presence and remote work arrangements offer unique opportunities for career growth and development
• This role provides an excellent starting point for aspiring SEO specialists looking to gain experience in a dynamic and international environment

ASSUMPTION: The SEO Specialist role at 1840 & Company offers a unique blend of SEO and paid advertising management responsibilities, with opportunities for career growth and development in a dynamic and international work environment.

📝 Sample Projects

• Optimizing a global ecommerce website for improved search engine rankings and organic traffic
• Conducting keyword research and on-page optimization for a new product launch campaign
• Analyzing and optimizing paid advertising campaigns to maximize ROI and improve conversion rates

ASSUMPTION: The SEO Specialist role at 1840 & Company involves a diverse range of projects and responsibilities, requiring a strong foundation in SEO principles and experience working with SEO tools.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process for the SEO team?
• How does 1840 & Company support the professional development and growth of its SEO specialists?
• What are the most challenging aspects of working remotely with a global team, and how does the company address these challenges?
• How does the company measure the success of its SEO and paid advertising campaigns?
• What opportunities are there for career growth and advancement within the marketing department and the broader organization?

ASSUMPTION: The interview process for the SEO Specialist role at 1840 & Company will focus on assessing the candidate's SEO knowledge, experience, and problem-solving skills, as well as their fit with the company's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a compelling cover letter demonstrating your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.