SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: KredX

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to improve organic rankings and traffic
• Conducting keyword research and guiding content strategy
• Optimizing on-page elements and fixing technical SEO issues
• Tracking and analyzing SEO performance, preparing regular reports with insights
• Supporting organic content efforts on social media channels

ASSUMPTION: This role requires a balance of strategic planning and hands-on implementation, with a focus on performance, content alignment, and technical health.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic rankings and traffic

✅ Conduct keyword research and guide content strategy accordingly

✅ Optimize on-page elements like metadata, headers, internal linking, and overall site structure

✅ Identify and fix technical SEO issues in coordination with product/tech teams

✅ Track and analyze SEO performance, preparing regular reports with insights

✅ Support organic content efforts on social media channels, including optimizing posts, tracking engagement, and coordinating with the team

✅ Stay current with search engine algorithm changes and SEO best practices

ASSUMPTION: The role involves a mix of strategic planning and hands-on implementation, requiring strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of experience in SEO

Required Skills:

• Strong understanding of on-page, off-page, and technical SEO
• Experience with tools like Google Search Console, SEMrush, Ahrefs, etc.
• Familiarity with content optimisation, link-building, and website structure
• Ability to collaborate across content, product, and tech teams
• Basic HTML knowledge (a plus)

Preferred Skills:

• Experience with dynamic discounting or invoice discounting
• Knowledge of financial services industry

ASSUMPTION: Candidates should have a solid foundation in SEO with a proven track record of improving organic rankings and traffic.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (based on industry standards for 2-4 years of experience in SEO)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangalore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2015

Company Description:

• KredX is a comprehensive financial solutions ecosystem that started in 2015 with a mission to solve working capital challenges
• The company powers businesses of all sizes with innovative financial solutions, including invoice discounting, bill discounting, and cash flow solutions
• KredX stands as India's leading integrated supply chain finance solutions provider, holding both RBI's TReDS license and IFSCA's ITFS license

Company Specialties:

• Invoice discounting
• Bill discounting
• Invoice financing
• Alternative investments
• Collateral-free working capital
• Low risk investments
• Logistics and supply chain finance
• Blue chip companies
• Supply chain finance
• Cash Flow Solution
• Quick access to working capital
• Dynamic Discounting
• Corporate Treasury Management
• Early Payment Solutions
• Payable Solutions
• Receivable Solutions
• Investment
• Investor
• KredX
• and Finance

Company Website: https://www.kredx.com/

ASSUMPTION: KredX is a well-established company in the financial services industry, with a strong focus on innovative financial solutions.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, with flexible work arrangements

Growth Opportunities:

• Potential career progression into senior SEO roles or management positions
• Opportunities to work on diverse projects across the financial services industry
• Chance to gain experience in a fast-paced, dynamic environment

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with open-plan offices

Office Location(s): Salarpuria Softzone, Bellandur, Bangalore

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and vibrant culture
• The office is located in the Bellandur neighborhood, which is a major tech hub with easy access to public transportation and amenities
• The city offers a mix of traditional and modern attractions, with a diverse food scene and numerous cultural events

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexible hours)

ASSUMPTION: The work environment is collaborative and dynamic, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical SEO assessment
• Final interview with the Head of Marketing

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving and analytical abilities
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of KredX's business and how your skills can contribute to the company's success
• Prepare for the technical SEO assessment by brushing up on your knowledge of on-page, off-page, and technical SEO

ATS Keywords: SEO, keyword research, on-page optimization, technical SEO, content strategy, analytics, social media optimization, collaboration, HTML

ASSUMPTION: The application process is competitive, with a focus on assessing candidates' SEO skills and cultural fit.

🛠️ Tools & Technologies

• Google Search Console
• SEMrush
• Ahrefs
• Google Analytics
• Social media platforms (LinkedIn, Twitter, Facebook)
• HTML

ASSUMPTION: The role requires proficiency in SEO tools and platforms, as well as basic HTML knowledge.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and proactive

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and algorithm changes?
• Can you provide an example of a time when you optimized a website's on-page elements to improve organic rankings?
• How do you approach working with cross-functional teams to implement SEO strategies?

ASSUMPTION: KredX values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a commitment to excellence.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the financial services industry and SEO best practices
• Collaborating effectively with cross-functional teams, including product and tech teams
• Managing multiple projects and priorities simultaneously
• Adapting to a dynamic work environment with frequent changes and new initiatives

ASSUMPTION: This role presents both opportunities and challenges, requiring strong adaptability and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers the opportunity to work in the dynamic financial services industry and gain experience in invoice discounting and other financial products
• Industry-specific context: KredX operates in the competitive financial services sector, requiring candidates to have a strong understanding of the industry and its unique challenges
• Career path comparison: This role can serve as a stepping stone to senior SEO roles or management positions within the company or the broader financial services industry

ASSUMPTION: This role offers unique opportunities and challenges compared to similar SEO Specialist positions in other industries.

📝 Sample Projects

• Conducting a comprehensive SEO audit of KredX's website and implementing on-page optimizations to improve organic rankings
• Developing and executing a keyword research strategy to inform content creation and improve search visibility
• Collaborating with the product and tech teams to identify and fix technical SEO issues, such as canonicalization, duplicate content, and structured data implementation

ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of the SEO Specialist role at KredX.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the SEO team collaborates with other departments?
• How does KredX approach content creation and strategy, and how can SEO contribute to these efforts?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• How does KredX support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how are these tracked and reported?

ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company's priorities and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a cover letter that demonstrates your understanding of KredX's business and how your skills can contribute to the company's success
• Prepare for the technical SEO assessment by brushing up on your knowledge of on-page, off-page, and technical SEO
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.