SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: WRS Health

🔹 Location: Philippines (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-05-16

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to improve organic search rankings and website traffic
• Managing and optimizing SEM campaigns to drive targeted traffic and improve conversion rates
• Conducting backlink audits, outreach, and link-building strategies to improve domain authority
• Collaborating with content, marketing, and web development teams to enhance search rankings and maximize website performance

ASSUMPTION: This role requires a balance of strategic thinking, technical skills, and strong communication to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic search rankings and website traffic

✅ Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates

✅ Conduct backlink audits, outreach, and link-building strategies to improve domain authority

✅ Perform keyword research and on-page optimization for content, metadata, and site structure

✅ Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools

✅ Monitor competitor SEO and SEM strategies, identifying opportunities for improvement

✅ Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates

✅ Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization

✅ Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates

✅ Stay up-to-date with SEO trends, Google algorithm updates, and best practices

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to maximize SEO performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven 2-5 years of experience in SEO, SEM, and search engine analytics

Required Skills:

• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.)
• Experience with backlink strategy development, link-building campaigns, and competitive analysis
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes (a plus)
• Strong analytical skills and ability to interpret SEO data to drive actionable insights
• Excellent communication and collaboration skills
• Strong understanding of AI-driven search experiences and ability to adapt content strategies to rank in AI-generated responses
• Experience optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-driven search results

Preferred Skills:

• Experience with AI-driven search experiences and optimizing content for AI search engines

ASSUMPTION: Candidates should have a solid foundation in SEO and SEM, with a strong desire to learn and adapt to AI-driven search trends.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 100,000 per month (Based on industry standards for mid-level SEO specialists in the Philippines)

Benefits:

• Remote work with flexible hours (available during standard US business hours)
• Opportunity to work with a growing healthcare technology company

Working Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO specialists in the Philippines, with consideration for the remote work arrangement and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology. WRS Health is a leading provider of cloud-based EHR and practice management solutions, voted #1 by PC Mag.

Company Size: Medium (201-500 employees). This size allows for a more agile work environment with opportunities for growth and impact.

Founded: 1999. WRS Health has over two decades of experience in the healthcare technology industry.

Company Description:

• WRS Health delivers a fully integrated cloud-based EMR and practice management solution to its clients, bringing solutions to physicians by providing constant enhancement of its products and services.
• The company offers a range of services, including EHR, practice management, marketing, patient coordination, and billing.
• WRS Health is committed to helping physicians find balance in their roles as healers, business owners, and human beings, with systems and processes that simplify and automate operational tasks.

Company Specialties:

• Practice Management solutions
• Web-based ambulatory EHR solutions
• ONC-ATCB certified
• Specialty-based EHR
• CCHIT certified
• Surescripts GOLD solutions provider
• Billing
• ENT-Cloud, Psychiatry-Cloud, and ObGyn-Cloud

Company Website: wrshealth.com

ASSUMPTION: WRS Health is a well-established company in the healthcare technology industry, with a strong focus on providing comprehensive solutions to its clients.

📊 Role Analysis

Career Level: Mid-Level. This role requires a solid foundation in SEO and SEM, with the ability to work independently and collaborate with cross-functional teams.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and work closely with content, marketing, and web development teams.

Work Arrangement: Fully Remote. This role requires availability during standard US business hours.

Growth Opportunities:

• Potential to advance to a Senior SEO Specialist or SEO Manager role as the company grows
• Opportunity to work on various projects and campaigns, gaining diverse experience in SEO and digital marketing
• Chance to learn and adapt to AI-driven search trends, positioning oneself for future career growth in the industry

ASSUMPTION: This role offers opportunities for growth and development within the company and the broader digital marketing industry.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in the company's headquarters or any other office location.

Office Location(s): The company's headquarters is located in Goshen, New York, USA. However, this role can be performed remotely from the Philippines.

Geographic Context:

• The Philippines has a strong English-speaking workforce, making it an ideal location for remote work with US-based companies.
• The time zone difference between the Philippines and the US allows for some overlap in working hours, facilitating collaboration with US-based teams.
• The Philippines has a well-established BPO industry, with a large talent pool for digital marketing and SEO professionals.

Work Schedule: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST). This role may require some flexibility to accommodate meetings and deadlines in US time zones.

ASSUMPTION: The remote work arrangement and time zone difference may present unique challenges and opportunities for communication and collaboration with US-based teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or test project
• Final interview with the Marketing Manager

Key Assessment Areas:

• SEO and SEM knowledge and experience
• Technical SEO skills and problem-solving abilities
• Communication and collaboration skills
• Adaptability to AI-driven search trends and technologies

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and SEM experience and skills
• Include specific examples of SEO campaigns you've managed and their outcomes
• Demonstrate your understanding of AI-driven search experiences and how you've optimized content for AI search engines

ATS Keywords: SEO, SEM, Google Ads, Google Analytics, Google Search Console, backlink strategy, link-building, keyword research, on-page optimization, technical SEO, AI-driven search, AI optimization

ASSUMPTION: The application process may involve a technical assessment or test project to evaluate the candidate's SEO skills and problem-solving abilities.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
• Google Ads and Google Analytics
• Google Search Console
• HTML, CSS, and basic JavaScript
• AI-driven search optimization tools (as needed)

ASSUMPTION: The SEO Specialist should be comfortable using a variety of SEO tools and technologies to optimize search engine performance.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered approach
• Continuous improvement
• Collaboration and teamwork
• Innovation and adaptability

Work Style:

• Data-driven decision-making
• Agile and responsive to change
• Strong focus on team collaboration and communication
• Adaptability to AI-driven search trends and technologies

Self-Assessment Questions:

• How do you stay up-to-date with AI-driven search trends and best practices?
• Can you provide an example of a time when you optimized content for AI search engines, and what were the results?
• How do you approach collaborating with cross-functional teams to implement SEO best practices?

ASSUMPTION: WRS Health values candidates who are adaptable, data-driven, and strong communicators, with a passion for staying current with AI-driven search trends.

⚠️ Potential Challenges

• Time zone differences and communication with US-based teams
• Keeping up with AI-driven search trends and technologies
• Balancing strategic planning with hands-on execution and data-driven analysis
• Managing multiple projects and priorities in a fast-paced, growing company

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on data-driven decision-making.

📈 Similar Roles Comparison

• This role differs from other SEO Specialist positions in its focus on AI-driven search experiences and optimization for AI search engines
• WRS Health's industry-specific context (healthcare technology) may present unique SEO challenges and opportunities
• Career path comparison: This role offers potential growth opportunities to Senior SEO Specialist or SEO Manager positions as the company grows

ASSUMPTION: This role is unique in its focus on AI-driven search experiences and optimization, presenting a valuable opportunity for candidates interested in this growing field.

📝 Sample Projects

• Conducting a comprehensive SEO audit of WRS Health's website and implementing recommended changes to improve search engine performance
• Developing and executing an AI-driven search optimization strategy to improve visibility in AI-generated search results
• Analyzing competitor SEO and SEM strategies and identifying opportunities for improvement in WRS Health's digital marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the SEO Specialist role at WRS Health.

❓ Key Questions to Ask During Interview

• How does WRS Health approach AI-driven search experiences and optimization for AI search engines?
• Can you describe the typical work arrangement for remote employees and how communication is facilitated with US-based teams?
• What are the most significant SEO challenges and opportunities specific to the healthcare technology industry?
• How does WRS Health support the professional development and growth of its SEO team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions can help candidates better understand the role, company culture, and growth opportunities specific to WRS Health.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO and SEM experience and skills, with a focus on AI-driven search experiences and optimization
• Prepare for a technical SEO assessment or test project, demonstrating your problem-solving abilities and understanding of AI-driven search trends
• Prepare for a final interview with the Marketing Manager, focusing on your communication and collaboration skills, as well as your adaptability to AI-driven search trends and technologies
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.