SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: BruntWork

🔹 Location: Remote (Philippines)

🔹 Job Type: Part-time, Contractor

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Designing and executing comprehensive SEO strategies to improve client website rankings
• Developing and maintaining successful link-building campaigns through strategic outreach
• Creating engaging, SEO-optimized blog content that resonates with target audiences
• Collaborating with team members to align SEO efforts with overall marketing goals

ASSUMPTION: This role requires a balance of creative content development and technical SEO optimization, allowing the specialist to leverage their expertise while growing professionally in a supportive environment.

📋 Key Responsibilities

✅ Design and execute comprehensive SEO strategies to improve client website rankings

✅ Develop and maintain successful link-building campaigns through strategic outreach

✅ Create engaging, SEO-optimized blog content that resonates with target audiences

✅ Conduct thorough keyword research and competitive analysis

✅ Implement effective on-page and off-page optimization techniques

✅ Monitor and analyze SEO performance metrics to drive continuous improvement

✅ Collaborate with team members to align SEO efforts with overall marketing goals

ASSUMPTION: The role may also involve staying updated with the latest SEO trends and best practices, as well as communicating progress and results to clients and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in SEO, with particular expertise in link building and content creation

Required Skills:

• Strong writing abilities with a focus on SEO-optimized blog content
• Proficient in using SEO tools and analytics platforms
• Excellent communication skills with ability to work independently
• Strong attention to detail and analytical mindset
• Effective time management skills and ability to meet deadlines
• Experience in digital marketing or SEO industry
• Reliable internet connection and home office setup

Preferred Skills:

• Fluency in English
• Experience working with US-based clients
• Knowledge of US-based SEO best practices

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the need to create engaging content and communicate with US-based clients.

💰 Compensation & Benefits

Salary Range: PHP 60,000 per month (Industry standard for intermediate SEO specialists in the Philippines)

Benefits:

• HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job

Working Hours: 20 hours/week, Flexible within work hours

ASSUMPTION: The salary range is estimated based on industry standards for intermediate SEO specialists in the Philippines. The benefits listed are based on the job description provided.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. BruntWork specializes in creating flexible, fully remote work opportunities in companies around the world.

Company Size: 5,001-10,000 employees. As a large company, BruntWork offers a wide range of opportunities and diverse work environments.

Founded: 2020. BruntWork is a relatively new company, focusing on connecting skilled professionals with remote work opportunities in various industries.

Company Description:

• BruntWork creates flexible, fully remote work opportunities in companies around the world.
• They help endorsed candidates and staff succeed by providing interview guidelines, tips on working with clients, and support finding dream jobs among their many remote work opportunities.
• BruntWork works with clients from Australia, New Zealand, the US, Canada, and the UK, offering a wide range of roles and industries.

Company Specialties:

• Outsourcing and remote work

Company Website: www.bruntworkcareers.co

ASSUMPTION: BruntWork's focus on remote work and global opportunities makes it an attractive choice for professionals seeking flexible, international career prospects.

📊 Role Analysis

Career Level: Intermediate. This role requires proven experience in SEO, with particular expertise in link building and content creation.

Reporting Structure: The SEO Specialist will likely report to the Marketing Manager or a similar role, working closely with other marketing team members to align SEO efforts with overall marketing goals.

Work Arrangement: This is a part-time, contractor role with flexible hours within the workweek. The role is fully remote, with the expectation of a reliable internet connection and home office setup.

Growth Opportunities:

• Expanding SEO expertise and taking on more complex projects
• Transitioning to a full-time or permanent role within the company or a client organization
• Exploring other marketing or SEO roles within BruntWork's extensive network of clients

ASSUMPTION: As a contractor, the SEO Specialist may have limited access to internal growth opportunities. However, the role's focus on client work and diverse project exposure can lead to external growth prospects.

🌍 Location & Work Environment

Office Type: Remote. The SEO Specialist will work from a home office with a reliable internet connection.

Office Location(s): The role is open to applicants based in the Philippines.

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) throughout the year.
• The country has two official languages: Filipino (Tagalog) and English. English is widely spoken and is the language of instruction in schools.
• The Philippines is in the Asia/Pacific time zone (UTC +8), which is 12 hours ahead of Eastern Standard Time (EST) and 16 hours ahead of Pacific Standard Time (PST).

Work Schedule: The role requires 20 hours of work per week, with flexible hours within the workweek. The client timezone is US Time Zone - PST.

ASSUMPTION: Working remotely in the Philippines may present unique challenges, such as managing time zone differences and ensuring a stable internet connection. However, it also offers the benefits of a tropical climate, English language proficiency, and cultural diversity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• Final interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and skills
• Writing and communication abilities
• Problem-solving and analytical mindset
• Cultural fit and adaptability to remote work

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for remote work
• Prepare examples of your SEO-optimized content and successful link-building campaigns
• Research BruntWork's company culture and be ready to discuss how your values align with theirs

ATS Keywords: SEO, link building, content creation, keyword research, competitive analysis, on-page optimization, off-page optimization, SEO tools, analytics, communication, time management, attention to detail, analytical mindset

ASSUMPTION: BruntWork's application process may involve assessments and interviews designed to evaluate the candidate's SEO skills, communication abilities, and cultural fit for remote work.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Content management systems (e.g., WordPress, Drupal, Joomla)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The SEO Specialist should be proficient in using a variety of SEO tools and analytics platforms to effectively execute their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Flexibility: BruntWork emphasizes the importance of work-life balance and offers flexible, remote work opportunities.
• Global mindset: The company connects professionals with international career prospects and works with clients from various countries.
• Supportive environment: BruntWork aims to help endorsed candidates and staff succeed by providing resources and guidance.

Work Style:

• Independent: The SEO Specialist will work independently, managing their time and tasks effectively.
• Adaptable: Remote work requires adaptability to different work environments, time zones, and client needs.
• Collaborative: While the role involves independent work, the SEO Specialist will also collaborate with team members to align SEO efforts with overall marketing goals.

Self-Assessment Questions:

• Do you thrive in independent work environments and have strong self-motivation?
• Are you comfortable working with clients in different time zones and cultures?
• Do you enjoy collaborating with team members to achieve common goals?

ASSUMPTION: BruntWork's focus on flexibility, global mindset, and support makes it an attractive choice for professionals seeking international career prospects and a supportive work environment.

⚠️ Potential Challenges

• Managing time zone differences when working with US-based clients
• Ensuring a stable internet connection for remote work
• Adapting to the unique cultural and linguistic context of the Philippines
• Balancing the demands of client work with personal and professional responsibilities

ASSUMPTION: These challenges can be mitigated through effective time management, communication, and adaptability, as well as leveraging the support and resources provided by BruntWork.

📈 Similar Roles Comparison

• Compared to in-house SEO Specialist roles, this position offers more flexibility and diverse project exposure but may have limited access to internal growth opportunities.
• In the Philippines, SEO Specialist roles may vary in terms of work arrangement, salary, and benefits. This role offers a competitive salary and fully remote work arrangement.
• Career progression in SEO can lead to roles such as Senior SEO Specialist, SEO Manager, or even SEO Director. This role provides an opportunity to gain experience and expand SEO expertise.

ASSUMPTION: Applicants should consider their career goals and personal preferences when comparing this role to other SEO Specialist positions.

📝 Sample Projects

• Developing and executing an SEO strategy for a US-based e-commerce client to improve organic traffic and conversions
• Conducting keyword research and competitive analysis for a Canadian B2B software company to inform content marketing efforts
• Creating engaging, SEO-optimized blog content for an Australian fintech startup to establish thought leadership and drive organic traffic

ASSUMPTION: These sample projects illustrate the diverse and international nature of the work, as well as the opportunity to make a significant impact on client success.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategy for a new client, and how would my role fit into that process?
• How does BruntWork support its contractors in terms of professional development and growth opportunities?
• What are the most challenging aspects of working with US-based clients from a remote location in the Philippines?
• How does BruntWork ensure effective communication and collaboration among remote team members and clients?
• What are the key performance indicators (KPIs) used to measure the success of SEO campaigns, and how are they tracked and reported?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a compelling cover letter that demonstrates your enthusiasm for the role and your understanding of the company's mission
• Prepare examples of your SEO-optimized content and successful link-building campaigns to showcase your skills
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.