SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: HousingAnywhere Group

🔹 Location: Rotterdam, Zuid-Holland, Netherlands

🔹 Job Type: On-site

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to drive growth.
• Conducting technical SEO audits for continuous improvement.
• Collaborating with content marketers and technical teams.
• Managing the SEO toolstack and data visualization.

ASSUMPTION: The primary focus will be on the Studapart brand under the HousingAnywhere Group umbrella, emphasizing both on-page and off-page SEO strategies.

📋 Key Responsibilities

✅ Driving continuous SEO growth by developing and implementing the SEO strategy for the Studapart brand.

✅ Conducting regular technical SEO audits and collaborating with various teams to optimize performance.

✅ Ensuring clear visibility on organic performance and identifying market expansion opportunities.

✅ Working closely with product managers and software engineers to implement technical SEO improvements.

✅ Managing SEO tools and converting data into actionable insights.

✅ Building domain and page authority through strategic partnerships.

✅ Acting as an internal ambassador for SEO knowledge.

✅ Staying updated with the latest SEO trends and communicating them within the organization.

ASSUMPTION: This role involves significant collaboration with other departments and requires the ability to communicate technical findings effectively.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in developing and implementing SEO strategies, preferably in a fast-paced scale-up environment.

Required Skills:

• Fluency in French and English.
• Proven analytical skills and data-driven decision-making.
• Experience with SEO tools like OnCrawl, SEO Monitor, and Ahrefs.

Preferred Skills:

• Project management skills.
• Ability to work independently and in a team.

ASSUMPTION: Candidates who have experience in similar high-growth environments may be prioritized.

💰 Compensation & Benefits

Salary Range: Not specified; generally competitive for the industry location.

Benefits:

• Unlimited paid holidays.
• Hybrid working policy and remote work flexibility.
• 1,000 EUR personal development budget.
• Commuting, personal equipment, and gym membership benefits.

Working Hours: 40 hours per week with some flexibility based on the hybrid model.

ASSUMPTION: Benefits emphasize work-life balance and personal development, appealing to those valuing flexibility.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on real estate and housing.

Company Size: 201-500 employees, suggesting a medium-sized environment with diverse responsibilities.

Founded: 2009

Company Description:

• Europe’s largest mid-term rental platform.
• Fosters easy and safe rental environments.
• Connects millions of users annually with housing providers.

Company Specialties:

• Student and professional housing solutions.
• Digital marketplace facilitation.
• Real estate innovation and partnerships.

Company Website: HousingAnywhere Website

ASSUMPTION: The company’s mission aligns with its commitment to seamless rental experiences, positioning itself strongly in digital transformation within real estate.

📊 Role Analysis

Career Level: Mid-level indicative of cross-functional leadership and execution accountability.

Reporting Structure: Likely reporting to a director or head within the Marketing department.

Work Arrangement: Hybrid, enabling both in-office collaboration and remote flexibility.

Growth Opportunities:

• Opportunity to lead within an expanding tech-driven company.
• Involvement in strategic market expansion projects.
• Potential to become an SEO expert and thought leader.

ASSUMPTION: Growth would be tied to company expansion and innovation within the rental market.

🌍 Location & Work Environment

Office Type: Pet-friendly, modern workspace in Rotterdam city center.

Office Location(s): Blaak 555, Rotterdam, 3011GB, NL

Geographic Context:

• Proximity to European transport links, facilitating business travel.
• Diverse cultural and linguistic setting enriching workplace diversity.
• Located in a tech-growth hub conducive to innovation.

Work Schedule: Fixtures include a structured 40-hour week with flexible days in-office.

ASSUMPTION: The Rotterdam office is designed to accommodate collaborative work, offering resources conducive to hybrid models.

💼 Interview & Application Insights

Typical Process:

• Initial screening and skill evaluation.
• Interviews with department leaders and team members.
• Final competency-based interviews.

Key Assessment Areas:

• Technical and strategic SEO expertise.
• Analytical skills and innovation in problem-solving.
• Collaboration and communication abilities.

Application Tips:

• Highlight successful SEO projects and measurable impacts.
• Emphasize adaptability to fast-changing environments.
• Prepare to discuss specific SEO tools and strategies.

ATS Keywords: SEO Strategy, Technical SEO, Data Analysis, Market Expansion

ASSUMPTION: The recruitment process is likely detailed to ensure candidates align with both technical demands and company culture.

🛠️ Tools & Technologies

• OnCrawl
• SEO Monitor
• Ahrefs

ASSUMPTION: Familiarity with these tools is vital for successful day-to-day operations, underpinning the tools' industry relevance.

👔 Cultural Fit Considerations

Company Values:

• Ownership
• Enablers
• Changemakers

Work Style:

• Highly collaborative and open communication.
• Innovative problem-solving approach.
• Balance of independent initiative and teamwork.

Self-Assessment Questions:

• Can you independently drive SEO improvements?
• How do you keep up with SEO industry trends?
• What strategies would you implement for market expansion?

ASSUMPTION: Candidates are expected to resonate with the company’s culture centering on innovation and empowerment.

⚠️ Potential Challenges

• Working within a dynamically changing market.
• Complexity of implementing SEO strategies across different brands.
• Navigating cross-cultural teams effectively.
• Balancing multiple project timelines and expectations.

ASSUMPTION: Challenges are inherent to growth-focused roles in international settings, requiring adaptability.

📈 Similar Roles Comparison

• Often similar roles focus on a single brand; here, multi-brand strategy is needed.
• SEO roles might typically have less cross-department involvement.
• This position may offer broader market exposure and strategic input.

ASSUMPTION: HousingAnywhere emphasizes holistic and strategic roles over isolated task-focused SEO positions.

📝 Sample Projects

• Implementation of an SEO strategy for new market entry.
• Development of a cross-channel content SEO campaign.
• Conducting a comprehensive SEO audit and delivering actionable insights.

ASSUMPTION: Projects are likely diverse and aimed at leveraging SEO to drive both brand strength and user engagement.

❓ Key Questions to Ask During Interview

• What are the current challenges facing the SEO team?
• How does this role interact with other departments?
• What are the key performance indicators for success in this position?
• Can you describe a typical multi-brand project timeline?
• What support systems are in place for continuous professional development?

ASSUMPTION: Questions focus on understanding role dynamics and development pathways within a multi-brand framework.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant SEO achievements.
• Prepare personalized cover letters demonstrating alignment with company culture.
• Follow up via email with the hiring contact if possible.
• Be proactive in researching the company's recent SEO initiatives.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.