SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: WRS Health

🔹 Location: Remote (Colombia)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO and SEM strategies to improve organic search rankings and website traffic.
• Managing and optimizing SEM campaigns to drive targeted traffic and improve conversion rates.
• Conducting backlink audits, outreach, and link-building strategies to improve domain authority.
• Collaborating with content, marketing, and web development teams to enhance search rankings and maximize website performance.

ASSUMPTION: This role requires a strong understanding of SEO best practices and a proven track record in driving organic traffic and improving search engine rankings.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic search rankings and website traffic.

✅ Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.

✅ Conduct backlink audits, outreach, and link-building strategies to improve domain authority.

✅ Perform keyword research and on-page optimization for content, metadata, and site structure.

✅ Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools.

✅ Monitor competitor SEO and SEM strategies, identifying opportunities for improvement.

✅ Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.

✅ Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.

✅ Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.

✅ Stay up-to-date with SEO trends, Google algorithm updates, and best practices.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with various teams to achieve SEO goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (2-5 years) in SEO, SEM, and search engine analytics.

Required Skills:

• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Experience with backlink strategy development, link-building campaigns, and competitive analysis.
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO.
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes (a plus).
• Strong analytical skills and ability to interpret SEO data to drive actionable insights.
• Excellent communication and collaboration skills.
• Strong understanding of AI-driven search experiences and ability to adapt content strategies to rank in AI-generated responses.
• Experience optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-driven search results.

Preferred Skills:

• Experience with FHIR API certified EHR and Practice Management System (PM).
• Fluency in Spanish (for better communication with Colombian team members).

ASSUMPTION: Candidates should have a solid foundation in SEO and SEM, with a proven track record in driving organic traffic and improving search engine rankings. Familiarity with AI-driven search experiences and technical SEO is also important.

💰 Compensation & Benefits

Salary Range: The average salary for an SEO Specialist in Colombia is COP 3,500,000 - 5,500,000 per month (USD 1,000 - 1,500). However, this may vary based on experience and skills.

Benefits:

• Flexible working hours (available during standard US business hours).
• Remote work arrangement with the option to work from home or a co-working space.
• Opportunity to work with a leading EHR and practice management solutions provider.

Working Hours: 40 hours per week, available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Specialists in Colombia. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: WRS Health operates in the Healthcare industry, specifically focusing on Electronic Health Records (EHR) and practice management solutions.

Company Size: WRS Health has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: WRS Health was founded in 1999, providing over two decades of experience in the EHR and practice management solutions market.

Company Description:

• WRS Health is a cloud-based EHR and practice management software provider that focuses on helping physicians find balance in their roles as healers, business owners, and human beings.
• The company offers a fully integrated solution that electronically manages both clinical and billing information with ease and efficiency.
• WRS Health also provides services such as Virtual Front Desk Assistant, MIPS Management, and Revenue Cycle Management to support practices in automating and redistributing tasks to qualified personnel.

Company Specialties:

• Practice Management solutions
• Web-based ambulatory EHR solutions
• ONC-ATCB certified
• Specialty-based EHR
• CCHIT certified
• Surescripts GOLD solutions provider
• Billing
• ENT-Cloud
• Psychiatry-Cloud
• ObGyn-Cloud

Company Website: wrshealth.com

ASSUMPTION: WRS Health is a well-established company in the EHR and practice management solutions industry, with a strong focus on providing comprehensive and user-friendly software solutions for healthcare providers.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in SEO, SEM, and search engine analytics, looking to advance their careers in digital marketing.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with content, marketing, and web development teams.

Work Arrangement: This is a remote, full-time position with flexible working hours available during standard US business hours.

Growth Opportunities:

• As WRS Health continues to grow, there may be opportunities for the SEO Specialist to take on more responsibilities and advance their career within the marketing department.
• The company offers a dynamic work environment that encourages professional development and growth.

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department, as WRS Health continues to expand its presence in the EHR and practice management solutions market.

🌍 Location & Work Environment

Office Type: Remote (fully remote, with no physical office location).

Office Location(s): N/A (fully remote).

Geographic Context:

• The company is headquartered in Goshen, New York, but this role is open to candidates based in Colombia.
• WRS Health operates in the Americas, with a focus on providing EHR and practice management solutions to healthcare providers in the United States and Latin America.
• The company's remote work arrangement allows for greater flexibility and work-life balance for employees.

Work Schedule: 40 hours per week, available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).

ASSUMPTION: The remote work arrangement for this role allows for greater flexibility and work-life balance, as the SEO Specialist can work from the comfort of their own home or a co-working space in Colombia.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical SEO assessment to evaluate the candidate's knowledge and skills.
• Final interview with the Marketing Manager to discuss the role, responsibilities, and career growth opportunities.

Key Assessment Areas:

• SEO and SEM knowledge and experience.
• Analytical skills and ability to interpret SEO data.
• Communication and collaboration skills.
• Cultural fit and alignment with WRS Health's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO and SEM experience and skills.
• Include specific examples of SEO campaigns you've managed and the results you've achieved.
• Demonstrate your understanding of AI-driven search experiences and how you've optimized content for AI search engines.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

ATS Keywords: SEO, SEM, Google Ads, Google Analytics, backlink strategy, link-building, keyword research, on-page optimization, technical SEO, AI-driven search, entity-based SEO, structured data, schema markup, conversational queries.

ASSUMPTION: The application process for this role is designed to assess the candidate's SEO and SEM knowledge, skills, and cultural fit with WRS Health. Candidates should be prepared to provide specific examples of their experience and achievements in SEO and SEM campaigns.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, Google Analytics.
• Google Ads platform.
• HTML, CSS, and basic JavaScript for SEO purposes.
• Project management and collaboration tools (e.g., Asana, Trello, Slack).

ASSUMPTION: The SEO Specialist will be expected to have a strong working knowledge of various SEO tools, the Google Ads platform, and basic web development languages such as HTML, CSS, and JavaScript.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: WRS Health is committed to providing solutions that prioritize the needs and well-being of patients.
• Innovative: The company continually seeks to improve its products and services through technological advancements and industry best practices.
• Collaborative: WRS Health fosters a culture of teamwork and collaboration, both internally and with its clients.
• Responsive: The company is dedicated to providing exceptional customer service and support to its clients.

Work Style:

• Remote work arrangement with flexible working hours.
• Strong focus on results and performance, rather than hours worked.
• Opportunities for professional development and growth within the marketing department.

Self-Assessment Questions:

• Do you have a proven track record in driving organic traffic and improving search engine rankings through SEO and SEM campaigns?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
• Are you committed to staying up-to-date with SEO trends, Google algorithm updates, and best practices?

ASSUMPTION: WRS Health values candidates who are patient-centered, innovative, collaborative, and responsive, with a strong work ethic and commitment to professional development and growth.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining a healthy work-life balance and staying motivated.
• The SEO and SEM landscape is constantly evolving, requiring the SEO Specialist to stay up-to-date with the latest trends and best practices.
• Collaborating with cross-functional teams may present communication and coordination challenges, requiring strong communication and collaboration skills.
• Working in a fully remote environment may limit opportunities for in-person networking and professional development.

ASSUMPTION: The SEO Specialist should be prepared to overcome these potential challenges by establishing a consistent work routine, staying organized, and maintaining strong communication with their team members and stakeholders.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers a unique opportunity to work in the healthcare industry, focusing on EHR and practice management solutions.
• WRS Health's mid-sized company structure provides a more intimate work environment compared to larger enterprises, with greater opportunities for collaboration and growth.
• This role may offer more stability and long-term growth potential compared to startup environments, which can be more volatile and unpredictable.

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the industry focus, company size, and long-term growth potential, when comparing it to other SEO Specialist positions.

📝 Sample Projects

• Developing and executing an SEO strategy for a new EHR product launch, resulting in a 30% increase in organic traffic within the first three months.
• Conducting a comprehensive backlink audit and implementing a targeted link-building campaign, leading to a 25% improvement in domain authority over six months.
• Optimizing on-page content and metadata for a set of high-priority keywords, driving a 15% increase in search engine rankings within three months.

ASSUMPTION: These sample projects demonstrate the SEO Specialist's ability to develop and execute SEO strategies, conduct backlink analysis, and optimize on-page content to improve search engine rankings and drive organic traffic.

❓ Key Questions to Ask During Interview

• Can you describe the SEO and SEM strategies currently in place for WRS Health's EHR and practice management solutions?
• How does the marketing team collaborate with other departments, such as content and web development, to ensure SEO best practices are implemented across the website?
• What opportunities are there for professional development and growth within the marketing department at WRS Health?
• How does WRS Health support its employees in maintaining a healthy work-life balance while working remotely?
• Can you provide examples of how WRS Health has adapted its SEO strategies to rank in AI-generated search results, such as Google's SGE, Perplexity, and ChatGPT browsing?

ASSUMPTION: These key questions will help the candidate better understand the role, the company's SEO strategies, and the opportunities for professional development and growth within the marketing department.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant SEO and SEM experience and skills, including specific examples of SEO campaigns you've managed and the results you've achieved.
• Prepare for a phone or video screening to assess your communication skills and cultural fit with WRS Health.
• If selected, complete a technical SEO assessment to evaluate your knowledge and skills.
• Prepare for a final interview with the Marketing Manager to discuss the role, responsibilities, and career growth opportunities.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.