SEO Specialist for a Digital Marketing Agency Based in the US (Home Based Part Time)

📌 Core Information

🔹 Job Title: SEO Specialist for a Digital Marketing Agency Based in the US (Home Based Part Time)

🔹 Company: Virtual Coworker

🔹 Location: Indianapolis, Indiana, United States

🔹 Job Type: Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Home Based (Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies while monitoring KPIs and goal funnels.
• Communicating with internal teams (Client Success, Development, Social, PPC) to align SEO efforts.
• Providing clients with performance updates and SEO recommendations.
• Staying updated on SEO trends, Google algorithm updates, and AI search developments.

ASSUMPTION: This role requires a balance of strategic planning and tactical execution. The ideal candidate will have a strong understanding of both SEO strategies and the tools required to implement them.

📋 Key Responsibilities

✅ Developing and executing SEO strategies; monitoring KPIs and goal funnels.

✅ Communicating with internal teams (Client Success, Development, Social, PPC) to align SEO efforts.

✅ Providing clients with performance updates and SEO recommendations.

✅ Defining tasks and resources for new strategies.

✅ Staying updated on SEO trends, Google algorithm updates, and AI search developments.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and algorithm changes to ensure strategies remain effective.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience (2-5 years) in SEO, with a track record of improving organic traffic and rankings.

Required Skills:

• Proficient in SEO tools such as GA, GSC, SEMrush, and other relevant platforms.
• Strong analytical skills and data-driven mindset.
• Excellent communication and presentation skills.
• Ability to work independently and manage multiple projects.

Preferred Skills:

• Experience with AI-driven SEO tools.
• Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, proficiency in relevant SEO tools and a strong analytical background are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is PHP 50,000 - 70,000 per month, based on experience and industry standards for part-time SEO specialists in the US.

Benefits:

• Flexible work hours and remote work arrangement.
• Opportunities for professional growth and development.

Working Hours: 20 hours per week, with flexible scheduling.

ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time SEO specialists in the US. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Coworker specializes in providing virtual assistant services, with a focus on outsourcing and staffing solutions. They operate in the competitive outsourcing and offshoring consulting industry.

Company Size: Virtual Coworker is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: The company was founded in 2007 and has since grown to become a leading provider of virtual assistant services.

Company Description:

• Virtual Coworker is committed to providing top-level virtual assistants to businesses worldwide.
• The company handpicks professionals from the Philippines to ensure only the most accomplished individuals join their elite team.
• They focus on long-term partnerships, fostering strong relationships built on trust, communication, and professionalism.

Company Specialties:

• Outsourcing
• Staffing
• Virtual Assistant and Recruitment

Company Website: virtualcoworker.com

ASSUMPTION: Virtual Coworker's focus on long-term partnerships and high-quality virtual assistants sets them apart in the competitive outsourcing industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced SEO specialist looking to apply their skills in a part-time capacity.

Reporting Structure: The SEO specialist will report directly to the marketing manager and collaborate with various internal teams.

Work Arrangement: This is a home-based, part-time position with flexible working hours.

Growth Opportunities:

• Expanding responsibilities based on performance and client needs.
• Professional development opportunities, such as training and workshops.

ASSUMPTION: While this is a part-time role, there may be opportunities for growth and increased responsibilities based on performance and client demand.

🌍 Location & Work Environment

Office Type: This is a remote, home-based position with no physical office requirement.

Office Location(s): N/A

Geographic Context:

• The role is based in Indianapolis, Indiana, but can be performed remotely from anywhere in the United States.
• Indianapolis offers a lower cost of living compared to major coastal cities, providing a more affordable work-from-home option.

Work Schedule: The work schedule is flexible, with a requirement of 20 hours per week.

ASSUMPTION: The remote nature of this role allows for greater flexibility and work-life balance, while still providing the opportunity to work with a dynamic and collaborative team.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the hiring manager.
• Technical SEO assessment or case study presentation.
• Final interview with the marketing manager and/or other team members.

Key Assessment Areas:

• SEO knowledge and experience.
• Analytical and problem-solving skills.
• Communication and presentation skills.
• Cultural fit and alignment with company values.

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and company.
• Prepare for the technical SEO assessment or case study presentation by brushing up on your SEO skills and researching recent trends.

ATS Keywords: SEO strategies, KPI monitoring, client communication, site audits, on-page optimization, link building, keyword research, SEO insights, Google algorithm updates, AI search developments, performance updates, task definition, resource allocation, internal team collaboration, trend analysis

ASSUMPTION: The application process may vary based on the specific needs of the hiring manager and the number of applicants. Staying informed about recent SEO trends and developments will help demonstrate your qualifications for the role.

🛠️ Tools & Technologies

• Google Analytics (GA)
• Google Search Console (GSC)
• SEMrush
• Other relevant SEO tools and platforms

ASSUMPTION: Proficiency in relevant SEO tools is essential for success in this role, as they are used to monitor performance, conduct site audits, and optimize content.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Communication
• Trust

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have experience working remotely and managing your own time effectively?
• Are you comfortable communicating with clients and internal teams to align SEO efforts?
• Do you have a strong understanding of SEO strategies and the tools required to implement them?

ASSUMPTION: Virtual Coworker values professionals who are self-motivated, collaborative, and adaptable, with a strong commitment to communication and trust.

⚠️ Potential Challenges

• The part-time nature of the role may require careful time management and prioritization.
• Working remotely may present unique challenges, such as maintaining focus and avoiding distractions.
• The competitive nature of the outsourcing industry may require continuous learning and adaptation to remain effective.
• Managing client expectations and providing regular performance updates may be challenging at times.

ASSUMPTION: While this role offers flexibility and work-life balance, it also requires strong time management skills and the ability to work independently and manage multiple projects.

📈 Similar Roles Comparison

• This role differs from full-time SEO specialist positions in that it requires a part-time commitment and may have fewer responsibilities.
• However, it offers the opportunity to work with a dynamic and collaborative team in a competitive industry.
• Career paths for this role may include transitioning to a full-time SEO specialist or marketing manager position, depending on performance and client demand.

ASSUMPTION: While this role is part-time, it provides an opportunity to gain valuable experience in SEO and marketing, potentially leading to full-time employment or other career advancement opportunities.

📝 Sample Projects

• Conducting a comprehensive site audit and providing recommendations for a new client.
• Developing and executing an SEO strategy to improve organic traffic and rankings for an existing client.
• Monitoring KPIs and providing regular performance updates to clients, with data-driven insights and recommendations.

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities of the SEO specialist role and provide insight into the types of tasks that may be required.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company in the current SEO landscape?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development in this role?
• How does the company support work-life balance for remote employees?
• What is the typical career path for an SEO specialist at the company?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements.
• Write a cover letter that demonstrates your understanding of the role and company.
• Prepare for the technical SEO assessment or case study presentation by brushing up on your SEO skills and researching recent trends.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.