📌 Core Information
🔹 Job Title: SEO Specialist (Hybrid)
🔹 Company: Insider
🔹 Location: Istanbul, Turkiye
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth through SEO strategies
- Collaborating with cross-functional teams to optimize online visibility
- Managing SEO agencies and projects within budget
- Analyzing and reporting on SEO performance
- Contributing to a fast-paced, international startup environment
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong communication skills. The ideal candidate will be comfortable working independently and collaborating with various teams.
📋 Key Responsibilities
✅ Develop and execute SEO strategies to improve organic traffic and conversions
✅ Manage SEO agencies and projects, ensuring timely delivery and budget adherence
✅ Analyze SEO performance using tools like SEM Rush and Google Analytics, and report on key metrics
✅ Collaborate with content, marketing, and development teams to optimize website and content for SEO
✅ Stay up-to-date with SEO best practices and industry trends
ASSUMPTION: This role requires a strong understanding of SEO principles, experience with relevant tools, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2+ years of experience in SEO, preferably in technology or software/SaaS
Required Skills:
- Proven track record in contributing to Marketing’s pipeline generation and revenue targets
- Excellent verbal and written communication skills in both Turkish and English
- Expertise in working with platforms such as SEM Rush and Google Analytics
- Able to work with remote team members and multiple stakeholders across various departments and countries
- Experience working within an international company, managing multiple regions
Preferred Skills:
- Experience with CRM and Marketing Automation software, such as Salesforce CRM and Hubspot
- Strong project management skills
- Curious about emerging technologies and marketing trends
ASSUMPTION: The ideal candidate will have a strong background in SEO, excellent communication skills, and experience working in an international environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO Specialist roles in Istanbul, the estimated salary range is ₺35,000 - ₺50,000 per month. This range takes into account the candidate's experience level and the company's size and success.
Benefits:
- Training Sessions and access to online courses on LinkedIn Learning and Udemy
- Paid Spotify account subscription
- Diverse and inclusive work environment
- Opportunity to work in an industry shaping the future of customer experiences
Working Hours: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insider operates in the Software Development industry, focusing on AI-native omnichannel and customer engagement platforms.
Company Size: Insider has 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: Insider was founded in 2012 and has since grown into a leading global technology company.
Company Description:
- Insider is a B2B SaaS company that drives growth for its clients around the world
- Their platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform
- Insider is trusted by over 1,200 global businesses, including many prestigious Fortune 500 companies
Company Specialties:
- Online Marketing
- Predictive Analytics
- Web Personalization
- E-commerce
- Mobile Platforms
- Omnichannel marketing
Company Website: useinsider.com
ASSUMPTION: Insider's focus on AI and data-driven customer experiences sets it apart in the software development industry.
📊 Role Analysis
Career Level: This role is suitable for an experienced SEO Specialist looking to make a significant impact in a fast-growing company.
Reporting Structure: The SEO Specialist will report directly to the VPs of Marketing and collaborate with various teams, including Marketing, Content, and Development.
Work Arrangement: This is a hybrid role, with a mix of remote and on-site work.
Growth Opportunities:
- Potential to grow within the Marketing department or explore other areas of the business
- Opportunities to learn and develop new skills through training sessions and workshops
- Chance to work on high-impact projects and contribute to the company's growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact.
🌍 Location & Work Environment
Office Type: Insider's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Istanbul, Turkiye
Geographic Context:
- Istanbul is a vibrant, multicultural city with a rich history and diverse cultural scene
- The city offers a high quality of life, with numerous amenities, including restaurants, cafes, and entertainment options
- Istanbul has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with flexibility for hybrid work arrangement
ASSUMPTION: Istanbul provides a dynamic work environment with a mix of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- SEO knowledge and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Insider's mission and values
- Prepare examples of your SEO work and be ready to discuss your approach to SEO strategy and execution
ATS Keywords: SEO, organic growth, marketing strategy, SEO agencies, project management, SEO performance, cross-functional teams, AI, data-driven, customer experiences
ASSUMPTION: Insider's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- SEM Rush
- Google Analytics
- CRM and Marketing Automation software (e.g., Salesforce CRM, Hubspot)
- LinkedIn Learning and Udemy
ASSUMPTION: The ideal candidate will have experience with the mentioned tools and be eager to learn and adopt new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Growth-oriented
Work Style:
- Fast-paced and agile
- Data-driven and results-focused
- Collaborative and cross-functional
- Continuously learning and improving
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
ASSUMPTION: Insider values candidates who are passionate about their work, curious about emerging technologies, and committed to continuous learning and growth.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders in a fast-paced environment
- Staying up-to-date with SEO best practices and industry trends
- Balancing strategic thinking with hands-on execution
- Working effectively in a hybrid work arrangement
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment, managing multiple priorities, and collaborating with various teams.
📈 Similar Roles Comparison
- Compared to other SEO Specialist roles, this position offers a unique opportunity to work in a fast-growing, international company with a strong focus on AI and data-driven customer experiences
- Insider's focus on AI and predictive analytics sets it apart from other companies in the industry
- This role offers significant growth potential and the chance to work on high-impact projects
ASSUMPTION: Insider's focus on AI and data-driven customer experiences makes this role unique and attractive for SEO professionals looking to make a significant impact in a growing company.
📝 Sample Projects
- Developing and executing an SEO strategy to improve organic traffic and conversions for Insider's website
- Managing SEO agencies and projects to optimize online visibility and drive growth
- Analyzing SEO performance using tools like SEM Rush and Google Analytics, and reporting on key metrics
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the SEO Specialist role at Insider.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does Insider support the professional development and growth of its SEO team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Insider measure the success of its SEO efforts, and what KPIs are most important?
- What is the work environment like at Insider, and how does the SEO team collaborate with other departments?
ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, the team's dynamics, and Insider's approach to SEO and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and skills
- Write a cover letter explaining why you are interested in this role and how your skills and experience make you a strong fit for Insider
- Prepare examples of your SEO work and be ready to discuss your approach to SEO strategy and execution
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
