SIXT is seeking an SEO Specialist Outreach to expand its digital presence through strategic partnerships. This role involves identifying, building, and managing relationships with relevant websites and stakeholders, negotiating valuable partnerships, tracking outreach success, and enhancing SIXT's online presence.
- ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and a keen eye for detail to effectively build and maintain partnerships.
📋 Key Responsibilities
- ✅ Identify and research relevant websites for partnerships that align with SIXT's brand and goals.
- ✅ Develop and execute personalized outreach strategies to connect with key decision-makers and build strong, long-term relationships.
- ✅ Monitor and manage existing partnerships to ensure effectiveness and resolve any issues.
- ✅ Create and present monthly KPI reports to track outreach success and partnership performance.
- ✅ Assist with quality checks to ensure SEO compliance with best practices and standards.
- ✅ Collaborate with internal teams to optimize outreach strategies and maximize impact.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Proven experience in outreach, outbound sales, or lead generation with a successful track record of collaborations.
- Required Skills:
- Strong negotiation skills and ability to build and maintain relationships with diverse stakeholders.
- Familiarity with SEO tools such as Ahrefs, Link Research Tools, or Majestic.
- Excellent communication and interpersonal skills, focused on collaboration and teamwork.
- Preferred Skills:
- Experience with outreach tools and analytics software to streamline processes and analyze performance.
- Fluency in additional languages, particularly German.
💰 Compensation & Benefits
- Salary Range: €35,000 - €45,000 per year (based on experience and market standards for SEO specialists in Lisbon).
- Benefits:
- Generous time off (28 vacation days, 1 birthday day, and 1 volunteer day per year).
- Hybrid working model with flexible working hours and no dress code.
- Access to discounts on SIXT rent, share, ride, and SIXT+ services, along with partner discounts.
- Training and development opportunities.
- Private health insurance.
- Additional perks through the Coverflex advantage system.
📌 Applicant Insights
🔍 Company Context
- Industry: SIXT operates in the travel arrangements industry, focusing on mobility services.
- Company Size: SIXT is a large organization with 5,001-10,000 employees worldwide.
- Founded: 1912, with a rich history in the mobility sector.
- Company Description:
- SIXT is a leading global mobility service provider with sales of €3.07 billion and around 9,000 employees worldwide.
- The company offers a mobility platform called ONE, which combines various products and services, including car rental, car sharing, ride-hailing, and car subscriptions.
- SIXT is present in more than 110 countries at 2,098 rental stations, with a fleet of 222,000 vehicles and around 1.5 million drivers worldwide.
- Company Specialties: Car rental, van/truck rental, mobility services, car sharing, ride hailing, car subscription, digitization, and related services.
📊 Role Analysis
- Career Level: Mid-level, with opportunities for growth and development within the company.
- Reporting Structure: This role reports directly to the SEO Manager.
- Work Arrangement: Hybrid, with a combination of on-site and remote work.
- Growth Opportunities:
- Potential career progression within the SEO team or related departments.
- Opportunities to work on diverse projects and collaborate with various teams.
🌍 Location & Work Environment
- Office Type: Hybrid, with a combination of on-site and remote work.
- Office Location: Lisbon, Portugal.
- Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of around 500,000 people.
- The city is known for its historic sites, vibrant culture, and coastal location.
- Work Schedule: Standard working hours, with flexibility for hybrid work arrangements.
💼 Interview & Application Insights
- Typical Process: Online application review → Phone/Video screening → On-site interview → Final decision.
- Key Assessment Areas: Problem-solving skills, communication abilities, negotiation skills, and cultural fit.
- Application Tips:
- Highlight your relevant experience and achievements in outreach, outbound sales, or lead generation.
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
- Prepare examples of successful partnerships or collaborations you've established in previous positions.
🛠️ Tools & Technologies
- Ahrefs, Link Research Tools, or Majestic (SEO tools)
- Outreach tools and analytics software (e.g., BuzzStream, Pitchbox, or Mailshake)
- Microsoft Office Suite or Google Workspace
- Project management tools (e.g., Asana, Trello, or Jira)
👔 Cultural Fit Considerations
- Company Values: Customer focus, innovation, sustainability, and teamwork.
- Work Style: Collaborative, dynamic, and results-driven.
- Self-Assessment Questions:
- How do you approach building and maintaining relationships with diverse stakeholders?
- How do you stay organized and manage multiple projects simultaneously?
- How do you adapt to a hybrid work environment and balance on-site and remote work?
⚠️ Potential Challenges
- Managing multiple partnerships and stakeholders simultaneously.
- Navigating different time zones and cultural contexts when communicating with international partners.
- Balancing the need for creativity in outreach strategies with adherence to SEO best practices and company guidelines.
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focuses on strategic partnerships and outreach, rather than content creation or technical SEO.
- Requires strong negotiation skills and the ability to build long-term relationships.
- Industry-specific context:
- The travel arrangements industry is competitive, with a strong emphasis on digital presence and customer experience.
- Career path comparison:
- This role can lead to career progression within the SEO team or related departments, such as marketing or business development.
📝 Sample Projects
- Developing and executing a targeted outreach campaign to establish partnerships with relevant travel blogs and websites.
- Negotiating a mutually beneficial partnership with a complementary mobility service provider.
- Creating a monthly KPI report to track outreach success and identify areas for improvement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader SEO strategy?
- How does SIXT support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does SIXT foster a culture of innovation and sustainability within its teams?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.smartrecruiters.com/SIXT/744000052830121-seo-specialist-outreach-m-f-d-).
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful partnerships or collaborations you've established in previous positions.
- Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
