SEO Specialist - Part Time, Variable Contractor

📌 Core Information

🔹 Job Title: SEO Specialist - Part Time, Variable Contractor

🔹 Company: Zaelab

🔹 Location: Canada (Remote)

🔹 Job Type: Part-Time, Contractor

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining holistic SEO strategies tailored to each client’s business goals
• Conducting detailed SEO audits to identify technical, structural, and content-related issues impacting organic search performance
• Collaborating with the development team to implement SEO fixes and improvements
• Monitoring SEO performance and providing actionable recommendations to improve performance
• Working with structured data and schema markup to enhance visibility and engagement in search

ASSUMPTION: This role requires a strong understanding of technical SEO and the ability to communicate complex ideas clearly and effectively. It also involves working with various SEO tools and collaborating with different teams.

📋 Key Responsibilities

✅ Develop and maintain SEO strategies tailored to clients’ business goals

✅ Conduct detailed SEO audits to identify and resolve issues impacting organic search performance

✅ Optimize meta titles, descriptions, headers, and internal linking to enhance visibility and engagement in search

✅ Provide clear guidance for on-page SEO improvements and support the development team in implementing fixes

✅ Oversee structured data usage and guide implementation of schema markup

✅ Analyze and report on SEO performance, identifying actionable recommendations to improve performance

✅ Monitor Google Search Console and coordinate across teams to ensure proper page indexing and issue resolution

ASSUMPTION: The role requires a proactive approach to staying updated with the latest SEO trends and best practices, as well as strong analytical and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience in SEO, with agency experience preferred

Required Skills:

• Strong understanding of technical SEO
• Proficiency in tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics, and Looker Studio
• Experience with structured data, index management, and resolving crawl issues
• Excellent communication and reporting skills

Preferred Skills:

• Familiarity with Salesforce
• Experience with B2B eCommerce

ASSUMPTION: Candidates with experience in a similar role or industry, as well as those with certifications from platforms like Google Analytics or SEMrush, may be at an advantage.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - CAD 80,000 per year (part-time, pro-rated) - Based on industry standards for part-time SEO specialists in Canada

Benefits:

• Flexible working hours
• Remote work opportunities
• Potential for contract renewal or full-time employment

Working Hours: Approximately 20 hours per week, with flexibility to adjust based on project needs

ASSUMPTION: The salary range is an estimate based on industry standards for part-time SEO specialists in Canada. Benefits may vary based on the specific contract agreement.

📌 Applicant Insights

🔍 Company Context

Industry: Zaelab is a business consulting and services company specializing in B2B digital commerce innovation. They work with global organizations to deliver next-generation digital solutions to market.

Company Size: Zaelab is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Zaelab was founded in 2010 and has since grown to become a trusted digital partner for global B2B organizations.

Company Description:

• Zaelab is a highly-skilled and trusted digital partner that advises and enables global B2B organizations to deliver next-generation digital solutions to market.
• They focus on competitive site benchmarking, customer experience design, feature prioritization, and continuous innovation.
• Zaelab works with a wide range of technologies, including Salesforce, B2B eCommerce, and product visualization.

Company Specialties:

• Competitive Site Benchmarking
• Customer Experience Design
• Feature Prioritization
• Solutions Architecture
• Platform Delivery
• Internet of Things
• Security & Compliance
• Continuous Innovation
• Managed Services
• Technology Version Upgrades
• Technology Platform Migrations
• Salesforce
• B2B Ecommerce
• Ecommerce
• Product Visualization
• Immersive Commerce

Company Website: http://www.zaelab.com

ASSUMPTION: Zaelab's focus on B2B digital commerce innovation and global client base may require candidates to have experience working with enterprise-level clients and complex projects.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with the development team and other departments.

Work Arrangement: This is a part-time, variable contractor position with the potential for renewal or full-time employment.

Growth Opportunities:

• Potential for contract renewal or full-time employment
• Opportunities to work on diverse projects and expand skillset
• Possibility to take on more responsibilities and advance within the company

ASSUMPTION: As a contractor, the candidate may have limited access to internal training and development opportunities. However, they will gain valuable experience working on diverse projects and collaborating with a skilled team.

🌍 Location & Work Environment

Office Type: Remote (fully remote work arrangement)

Office Location(s): Westport, Connecticut, USA; Kyiv, Ukraine

Geographic Context:

• Canada is the primary location for this role, allowing for a diverse talent pool and flexible time zones.
• The company has offices in Westport, Connecticut, USA, and Kyiv, Ukraine, fostering a global work environment.
• The remote nature of the role enables candidates to work from anywhere within Canada.

Work Schedule: Approximately 20 hours per week, with flexibility to adjust based on project needs

ASSUMPTION: The remote work arrangement may require candidates to have strong self-motivation, time management, and communication skills to succeed in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Digital Marketing Manager

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving and analytical abilities
• Communication and reporting skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for the technical SEO assessment by brushing up on your knowledge of tools and best practices
• Research Zaelab's clients and industry to show your understanding of the business context

ATS Keywords: SEO, SEO Specialist, SEO Strategies, SEO Audits, Meta Optimization, On-Page SEO, Structured Data, Schema Markup, SEO Performance Analysis, Google Search Console, Technical SEO, SEMrush, Ahrefs, Screaming Frog, Google Analytics, Looker Studio, Index Management, Crawl Issues

ASSUMPTION: The application process may vary based on the specific needs of the project or the candidate's background. It is essential to stay informed about any updates or changes to the process.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Screaming Frog
• Google Search Console
• Google Analytics
• Looker Studio
• Salesforce (preferred)

ASSUMPTION: The candidate should be comfortable learning and using new tools as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Expertise
• Integrity
• Results-driven

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on client success
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable working remotely and collaborating with a global team?
• Do you have a proven track record of delivering results and driving client success?

ASSUMPTION: Zaelab's focus on innovation, collaboration, and expertise requires candidates to be proactive, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Keeping up with the latest SEO trends and best practices
• Working with diverse teams and stakeholders
• Adapting to the unique needs and requirements of each client

ASSUMPTION: The role may present challenges related to time management, communication, and adaptability, requiring candidates to have strong organizational skills and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to full-time SEO specialist roles, this position offers more flexibility and the potential for contract renewal or full-time employment.
• Unlike in-house SEO roles, this position focuses on multiple clients and projects, providing diverse experience and the opportunity to work on various industries and verticals.
• This role may offer less job security than full-time positions but provides more control over work-life balance and the potential for varied project exposure.

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to other SEO specialist positions, weighing the benefits of flexibility and varied experience against job security and long-term career prospects.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a B2B eCommerce platform to identify technical, structural, and content-related issues
• Developing and implementing a holistic SEO strategy for a global manufacturing company to improve organic search visibility and drive traffic
• Optimizing meta titles, descriptions, headers, and internal linking for a series of product pages to enhance engagement and conversions

ASSUMPTION: The specific projects assigned to the SEO specialist may vary based on client needs, industry, and the company's priorities. However, the examples provided offer a sense of the types of tasks and responsibilities the role may entail.

❓ Key Questions to Ask During Interview

• What are the primary challenges facing the clients in this role, and how can SEO help address them?
• How does this role collaborate with other departments and teams within the company?
• What opportunities are there for professional development and growth within the company?
• How does Zaelab support work-life balance for remote employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company culture, work environment, and expectations for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
• Prepare for the technical SEO assessment by reviewing your knowledge of tools and best practices
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.