📌 Core Information
🔹 Job Title: SEO Specialist - Remote
🔹 Company: Grand Canyon Education
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and overseeing search engine optimization initiatives on university partners' web properties
- Growing organic search traffic through SEO best practices and content growth strategies
- Collaborating with cross-functional teams to drive SEO in content creation and publishing
- Staying current with industry changes and developments in search engine optimization
ASSUMPTION: This role requires a balance of technical SEO skills, data analysis, and project management. The ideal candidate will be comfortable working independently and collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Grow organic search traffic through SEO best practices and content growth strategies
✅ Track, analyze, and report data using Google Analytics, Google Search Console, and SEO industry tools
✅ Apply digital marketing principles and techniques to drive search engine visibility and improve performance
✅ Perform client-specific keyword research and competitive analysis
✅ Perform technical SEO audits of client websites
✅ Perform A/B testing and conversion rate optimization (CRO) across desktop and mobile sites
✅ Work with the development team to ensure SEO best practices are properly implemented
✅ Stay current with industry changes and developments in search engine optimization
ASSUMPTION: The SEO Specialist will be expected to manage multiple projects simultaneously and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, public relations, journalism, or related field
Experience: A minimum of 3 years of professional experience in SEO web marketing
Required Skills:
- Proficient with Google Analytics, Search Console, and Google My Business
- Proficiency with WordPress or similar content management system
- Able to utilize SEO tools such as Screaming Frog, Moz, and SEMrush
- Familiar with testing platforms such as Google Optimize
- An understanding of best SEO practices and the use of Google Trends and insights
Preferred Skills:
- Experience with HTML or JavaScript
- Google Analytics certified
ASSUMPTION: While not explicitly stated, familiarity with project management tools and strong communication skills are likely to be essential for success in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 per year (Based on industry standards for mid-level SEO specialists with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Grand Canyon Education (GCE) is an educational service company that provides support services in the post-secondary education sector. They work closely with Grand Canyon University (GCU) and other traditional campus institutions, as well as online partner institutions.
Company Size: GCE has 1,001-5,000 employees, providing a large and diverse workplace culture. This size allows for ample opportunities for career growth and collaboration.
Founded: GCE was founded in 1983, making it an established player in the education administration programs industry.
Company Description:
- GCE designs and develops educational programs for GCU and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate, and doctoral levels.
- They value their employees and support a unique and diverse workplace culture designed to help employees thrive.
- GCE has been recognized as one of America’s Most Trusted Companies 2022 by Newsweek and Statista, as well as a leader in remote work by FlexJobs.
Company Specialties:
- Educational program design and development
- Support services in the post-secondary education sector
- Online learning and partner institution support
Company Website: https://www.gce.com
ASSUMPTION: GCE's focus on employee development and recognition, as well as their commitment to cultivating an engaging and attractive workplace, makes them an attractive employer in the education sector.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The SEO Specialist will report directly to the SEO Manager and collaborate with cross-functional teams, including content, social media, and development teams.
Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance.
Growth Opportunities:
- Advancement to Senior SEO Specialist or SEO Manager roles as the team grows
- Expanding skills and expertise in SEO, digital marketing, and project management
- Potential to work on diverse projects across various university partners
ASSUMPTION: The SEO Specialist role at GCE offers ample opportunities for career growth and skill development within the SEO and digital marketing fields.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): N/A (remote work only)
Geographic Context:
- The remote nature of this role allows for flexibility in location, with the primary requirement being a stable internet connection.
- GCE is headquartered in Phoenix, Arizona, with a strong presence in the education sector in the United States.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with flexibility for remote work
ASSUMPTION: The remote work arrangement for this role may require occasional overlap with the Pacific Time Zone for meetings and collaboration with the headquarters-based team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical SEO assessment or case study
- Final interview with the SEO Manager and potential team members
Key Assessment Areas:
- SEO knowledge and technical skills
- Data analysis and reporting capabilities
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume to highlight relevant SEO experience, skills, and achievements
- Prepare for behavioral and situational interview questions focused on SEO projects, challenges, and successes
- Be ready to discuss your understanding of SEO trends, tools, and best practices
- Showcase your ability to work independently and collaboratively in a fast-paced environment
ATS Keywords: SEO, Google Analytics, Google Search Console, WordPress, Screaming Frog, Moz, SEMrush, Google Optimize, Technical SEO, Project Management, Content Creation, A/B Testing, Conversion Rate Optimization, Keyword Research, Competitive Analysis, Digital Marketing
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's SEO skills and problem-solving abilities.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- Google My Business
- WordPress or similar content management system
- SEO tools: Screaming Frog, Moz, SEMrush
- Testing platforms: Google Optimize
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with additional SEO tools and technologies may be beneficial for success in this role, but the listed tools are considered essential.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Innovation
- Student Focus
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with GCE's core values, particularly integrity and excellence?
- Are you comfortable working independently and collaboratively in a remote environment?
- Do you thrive in a fast-paced, results-driven work environment?
ASSUMPTION: GCE values employees who embody their core values and are committed to delivering exceptional results in a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Keeping up with the fast-paced nature of SEO and digital marketing trends
- Occasional overlap with the Pacific Time Zone for meetings and collaboration with the headquarters-based team
- Potential challenges in communicating and collaborating with remote team members
ASSUMPTION: The SEO Specialist role at GCE may present unique challenges, but the opportunity for career growth and skill development outweighs these potential obstacles.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on SEO initiatives for university partners' web properties, requiring a strong understanding of the education sector and its unique digital marketing landscape
- GCE's focus on employee development and recognition sets it apart from other companies in the education administration programs industry
- This role offers ample opportunities for career growth and skill development within the SEO and digital marketing fields
ASSUMPTION: While this role shares similarities with other SEO Specialist positions, its focus on the education sector and GCE's unique workplace culture makes it a distinct opportunity.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a university partner's website and developing a strategic plan to improve organic search traffic
- Collaborating with the content team to create SEO-optimized content for university partner websites, driving targeted organic traffic
- Implementing A/B testing and conversion rate optimization strategies to improve the performance of university partner websites
ASSUMPTION: The SEO Specialist will be involved in various projects that require a combination of technical SEO skills, data analysis, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO projects I would be working on and the team structure for these projects?
- How does GCE support the professional development and growth of its SEO team members?
- What is the company culture like, and how does it foster collaboration and innovation in a remote work environment?
- What are the primary challenges facing the SEO team, and how do you approach addressing them?
- How does GCE measure the success of its SEO initiatives, and what key performance indicators (KPIs) are tracked?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant SEO experience, skills, and achievements
- Prepare for behavioral and situational interview questions focused on SEO projects, challenges, and successes
- Showcase your ability to work independently and collaboratively in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
