📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: IPG Mediabrands
🔹 Location: Colombia
🔹 Job Type: On-site, Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital strategies for brands with a focus on SEO objectives.
- Creating follow-up reports and capitalizing on results to improve organic traffic KPIs.
- Collaborating with cross-functional teams to ensure SEO best practices are integrated into marketing campaigns.
- Staying up-to-date with industry trends and tools to continuously improve SEO performance.
ASSUMPTION: This role requires a strong understanding of SEO principles and hands-on experience in implementing SEO strategies. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a proven track record of driving organic traffic growth.
📋 Key Responsibilities
✅ Develop and implement SEO strategies for assigned brands to improve organic traffic and visibility.
✅ Conduct keyword research, on-page optimization, and link building campaigns to enhance search engine rankings.
✅ Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and Semrush.
✅ Collaborate with content creators, designers, and developers to ensure SEO best practices are integrated into content and website structure.
✅ Stay up-to-date with industry trends and algorithm changes, and adapt SEO strategies accordingly.
✅ Prepare and present SEO reports to stakeholders, highlighting progress, challenges, and recommendations.
ASSUMPTION: This role requires a high level of technical proficiency in SEO tools and a strong understanding of on-page and off-page optimization techniques. The ideal candidate will be comfortable working independently and in a team setting.
🎯 Required Qualifications
Education: Bachelor's degree in fields such as Advertising, Social Communication, Business Administration, Industrial Engineering, or a related field.
Experience: 2-3 years of proven experience in SEO or a related role.
Required Skills:
- Proficient in SEO tools such as Moz Pro, Screaming Frog, Google Analytics, Search Console, and Semrush.
- Strong analytical skills and data-driven mindset.
- Excellent communication and presentation skills in Spanish.
- Familiarity with Google Adwords and Excel.
Preferred Skills:
- Fluency in English (B2-C1 level).
- Certification in Google Analytics and/or other relevant SEO certifications.
- Experience with content management systems (CMS) and HTML/CSS.
ASSUMPTION: While the job listing does not specify preferred qualifications, having additional certifications and experience with CMS can make a candidate more competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Colombia typically falls between COP 3,500,000 - COP 5,500,000 per month (USD 1,000 - USD 1,550) based on experience and qualifications. This estimate is based on market research and may vary depending on the specific employer and candidate's skills.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development within a global organization.
- Dynamic and collaborative work environment.
Working Hours: Full-time, 40 hours per week. Flexible hours may be available depending on the role and team requirements.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the specific employer and candidate's skills. Benefits may include health insurance, retirement plans, and other perks common to the industry and region.
📌 Applicant Insights
🔍 Company Context
Industry: IPG Mediabrands operates in the advertising services industry, working with a broad portfolio of clients across various sectors. The company manages over $47 billion in marketing investment globally.
Company Size: IPG Mediabrands is part of Interpublic Group (IPG), a large public company with over 18,000 employees in more than 130 countries. This size offers opportunities for career growth and exposure to diverse projects.
Founded: IPG Mediabrands was founded in 2008 as the media and marketing solutions division of Interpublic Group. The company has since grown to become a global leader in media planning, buying, and digital marketing.
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
- The company manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub.
- IPG Mediabrands offers a wide range of specialized business units, including Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands' extensive experience and global presence provide a strong foundation for career growth and development in the advertising industry.
📊 Role Analysis
Career Level: This role is suited for an intermediate-level professional with 2-5 years of experience in SEO or a related field.
Reporting Structure: The SEO Specialist will likely report to the Digital Marketing Manager or a similar role within the marketing department.
Work Arrangement: This role is on-site, with the possibility of flexible hours depending on the team's needs.
Growth Opportunities:
- Advancement to senior or management roles within the SEO or digital marketing team.
- Expansion into related fields such as content strategy, social media management, or paid advertising.
- Opportunities to work on global campaigns and collaborate with international teams.
ASSUMPTION: Given IPG Mediabrands' global presence and diverse client portfolio, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: IPG Mediabrands' offices are typically modern, collaborative workspaces designed to facilitate creativity and productivity.
Office Location(s): The role is based in Colombia, with specific office locations to be determined.
Geographic Context:
- Colombia is known for its vibrant culture, diverse landscapes, and growing economy.
- The cost of living in Colombia is generally lower than in other major Latin American cities, offering a high quality of life for a relatively low cost.
- Colombia's time zone (COT - Colombia Time) is favorable for collaboration with international teams, as it is close to both North American and European time zones.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the specific work schedule may vary depending on the team's needs and the role's requirements.
ASSUMPTION: While the job listing does not specify the exact office location, candidates can expect a modern, collaborative work environment that fosters creativity and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview to assess communication skills and cultural fit.
- Technical interview to evaluate SEO skills and knowledge.
- Final interview with the hiring manager or a panel of stakeholders.
Key Assessment Areas:
- SEO knowledge and technical skills.
- Problem-solving abilities and data-driven mindset.
- Communication and presentation skills in Spanish.
- Cultural fit and alignment with IPG Mediabrands' values.
Application Tips:
- Tailor your resume to highlight your SEO experience and relevant skills.
- Prepare a portfolio showcasing your SEO projects and achievements.
- Research IPG Mediabrands' clients and industry trends to demonstrate your enthusiasm and knowledge.
ATS Keywords: SEO, digital marketing, Google Analytics, Search Console, Semrush, Moz Pro, Screaming Frog, Excel, on-page optimization, link building, keyword research, organic traffic, KPIs, reporting, stakeholder communication, team collaboration, industry trends, algorithm changes, CMS, HTML/CSS, content management, marketing campaigns, brand strategy, client management, project management, data analysis, problem-solving, communication, presentation, Spanish, English (B2-C1).
ASSUMPTION: IPG Mediabrands uses Applicant Tracking Systems (ATS) to screen resumes, so including relevant keywords from the job description can help your application pass through the initial screening process.
🛠️ Tools & Technologies
- SEO tools: Moz Pro, Screaming Frog, Google Analytics, Search Console, Semrush.
- Microsoft Office Suite: Excel.
- Content Management Systems (CMS): Depending on the role's requirements, candidates may need experience with specific CMS platforms.
- Project management tools: Depending on the role's requirements, candidates may need experience with tools such as Asana, Trello, or Jira.
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business.
- Innovation: Embracing change and driving progress through creativity and curiosity.
- Collaboration: Working together to achieve common goals and create lasting impact.
- Accountability: Taking responsibility for our actions and delivering on our commitments.
- Diversity, Equity, and Inclusion: Fostering an inclusive environment where everyone can thrive and contribute to our success.
Work Style:
- Dynamic and fast-paced environment, with a focus on results and continuous improvement.
- Collaborative and team-oriented culture, with a strong emphasis on communication and cross-functional collaboration.
- Data-driven decision-making and a focus on measurable outcomes.
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple priorities and deadlines?
- Are you a strong communicator, with the ability to explain complex ideas clearly and persuasively?
- Do you have a data-driven mindset, and are you comfortable using data to inform decision-making and measure performance?
- Are you a team player, with a collaborative and inclusive approach to work?
ASSUMPTION: IPG Mediabrands values candidates who are adaptable, results-driven, and committed to fostering a diverse, inclusive, and collaborative work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the digital marketing industry and staying current with the latest trends and tools.
- Managing multiple priorities and deadlines in a dynamic work environment.
- Effectively communicating complex SEO concepts and strategies to non-technical stakeholders.
- Working collaboratively with cross-functional teams, including content creators, designers, and developers, to ensure SEO best practices are integrated into marketing campaigns.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.
📈 Similar Roles Comparison
- SEO Specialist vs. SEO Manager: The SEO Specialist role focuses on tactical implementation and execution, while the SEO Manager role involves strategic planning, team management, and stakeholder communication.
- SEO Specialist vs. Digital Marketing Specialist: The SEO Specialist role is more focused on organic search optimization, while the Digital Marketing Specialist role encompasses a broader range of digital marketing channels, such as paid advertising, social media, and content marketing.
- Career Path: SEO Specialist → SEO Manager → Senior SEO Manager → Director of SEO → VP of SEO → Chief Marketing Officer (CMO).
ASSUMPTION: Understanding the differences between similar roles and the potential career paths can help candidates make informed decisions about their career development and growth.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve organic search rankings and traffic.
- Implementing on-page optimization, including keyword research, meta tag optimization, and content optimization, to improve search engine visibility and drive organic traffic.
- Executing link building campaigns, including outreach, content creation, and relationship building, to improve a client's website authority and search engine rankings.
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that an SEO Specialist might encounter in their day-to-day work.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does IPG Mediabrands support the professional development and growth of its employees?
- Can you provide examples of how the company fosters a diverse, inclusive, and collaborative work environment?
- What are the most challenging aspects of this role, and how has the company supported previous employees in overcoming these challenges?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight your SEO experience and relevant skills, using the ATS keywords provided in this document.
- Prepare a portfolio showcasing your SEO projects and achievements, focusing on the results and impact you've driven for previous clients or employers.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
