📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: GRO
🔹 Location: Ann Arbor, Michigan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and managing SEO campaigns for clients
- Collaborating with client-facing teams on SEO research and optimization efforts
- Optimizing live websites through the WordPress backend using various builders
- Ensuring proper tracking and attribution using Google Tag Manager and Google Analytics
- Monitoring and reporting campaign performance, identifying optimization opportunities
ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to work effectively with both clients and internal teams.
📋 Key Responsibilities
✅ Develop, execute, and manage SEO campaigns using various SEO tools
✅ Collaborate with client-facing teams on SEO research, campaign creation, and optimization efforts
✅ Optimize live websites through the WordPress backend using various builders
✅ Be present on client calls where technical expertise is necessary
✅ Ensure proper tracking and attribution using Google Tag Manager, Google Analytics, etc.
✅ Monitor and report the performance of campaigns, identifying optimization opportunities and providing recommendations for improvements
✅ Effectively implement search engine optimizations throughout the month and communicate optimizations to relevant members of the GRO team
✅ Enthusiastically work to improve skills and maintain an awareness of industry changes and relevant news
ASSUMPTION: The role involves a mix of independent work and team collaboration, requiring strong self-motivation and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 3-5 years of experience in creating and effectively managing and implementing SEO campaigns. Must have hands-on experience making changes on the backend of multiple content management systems
Required Skills:
- Strong written and verbal communication skills
- Ability to work independently as well as with a team
- Experience with Google Tag Manager, Google Analytics, and various SEO tools
- Problem-solving skills with an ability to adapt to new technologies and find solutions to problems identified within the scope of your work
- The desire to research and test new optimization within the growing organic search landscape
- Able to multi-task and prioritize—must work well under pressure
- Demonstrated grasp of leveraging KPIs to interpret results and make data-based decisions
Preferred Skills:
- Knowledge of PPC
- Intermediate experience of HTML and Javascript implementation in a CMS
ASSUMPTION: While not explicitly stated, proficiency in HTML and JavaScript is likely expected for this role due to the requirement of making changes on the backend of multiple content management systems.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for SEO Strategist roles in Ann Arbor, MI)
Benefits:
- Blue Cross Blue Shield health insurance – after 90 days
- MetLife Dental Insurance & Vision Insurance – after 90 days
- MetLife Life Insurance and Accidental Death Insurance – after 90 days
- MetLife Critical Illness Insurance – after 90 days
- MetLife Life and Disability Insurance & Voluntary Life Insurance – after 90 days
- Flexible Spending Account (FSA)
- Paid Time Off (PTO) 10 days of PTO
- Option to participate in the company 401k
- + 100% on the first 3% of your salary
- + 50% on the next 2% of your salary
- Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Ann Arbor area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees
Founded: 2018
Company Description:
- GRO is a digital marketing and creative agency dedicated to forging strategies that amplify brands, foster community connections, and bolster businesses.
- Since its inception in 2018, GRO has made a significant impact in the digital domain, particularly in sectors such as student housing, multifamily, homebuilding technology, and healthcare.
- GRO offers a comprehensive suite of services, including SEO, PPC, Social Media, and Creative Services.
Company Specialties:
- reputation management
- influencer marketing
- and brand development
Company Website: http://www.gromarketing.com
ASSUMPTION: GRO is a mid-sized agency with a focus on digital marketing and creative services, offering opportunities for growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the SEO Manager or similar position.
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future.
Growth Opportunities:
- Advancement to Senior SEO Strategist or SEO Manager roles as the company grows
- Expanding skills and expertise in other digital marketing disciplines
- Potential to lead and mentor junior team members
ASSUMPTION: As a mid-sized agency, GRO offers opportunities for career growth and skill development, with the potential for advancement as the company expands.
🌍 Location & Work Environment
Office Type: GRO has offices in Detroit, Nashville, and Tuscaloosa, with this role based in Ann Arbor.
Office Location(s): 1490 Northbank Pkwy, Tuscaloosa, Alabama 35406, US and 1514 Washington Blvd., Detroit, MI 48226, US
Geographic Context:
- Ann Arbor is a city in the U.S. state of Michigan, located about 40 miles west of Detroit.
- The city is known for its vibrant arts scene, diverse culture, and strong educational institutions, including the University of Michigan.
- Ann Arbor offers a mix of urban and suburban living, with a variety of neighborhoods and housing options.
Work Schedule: Standard full-time work hours, with the possibility of flexible scheduling for the right candidate.
ASSUMPTION: The Ann Arbor office provides a dynamic work environment in a city known for its culture, education, and diverse community.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Technical SEO assessment or case study to evaluate skills and problem-solving abilities
- Final interview with the SEO Manager or similar position to discuss the role, team dynamics, and career growth opportunities
Key Assessment Areas:
- Technical SEO skills and knowledge
- Communication and presentation abilities
- Problem-solving and analytical thinking
- Cultural fit and alignment with GRO's core values
Application Tips:
- Highlight specific SEO campaigns you've managed and the results you achieved
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools
ATS Keywords: SEO, SEO Campaign Management, Google Tag Manager, Google Analytics, WordPress, Technical SEO, Communication Skills, Problem Solving, HTML, JavaScript, Data Analysis, PPC Knowledge, SEO Tools, Team Collaboration, Self-Motivation, Adaptability, Time Management
ASSUMPTION: GRO uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- SEMrush
- Ahrefs
- Moz
- Screaming Frog
- Google Tag Manager
- Google Analytics
- WordPress (Elementor, WPBakery, Divi)
ASSUMPTION: The SEO Strategist role requires proficiency in various SEO tools, with a focus on Google Tag Manager and Google Analytics for tracking and attribution.
👔 Cultural Fit Considerations
Company Values:
- Ownership mentality
- Ongoing education
- Transparency
Work Style:
- Collaborative and team-oriented
- Adaptable and open to learning new tools and strategies
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
- Are you open to learning new tools and strategies to stay current in the SEO landscape?
- Do you have a strong sense of ownership and accountability for your work?
ASSUMPTION: GRO values a collaborative work environment, continuous learning, and a strong sense of ownership and accountability, making these qualities essential for a successful fit with the company culture.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the rapidly evolving SEO landscape, necessitating continuous learning and adaptation
- Working with diverse teams and clients, demanding strong communication and interpersonal skills
- Potential on-call responsibilities for client support, depending on the company's policies and team structure
ASSUMPTION: As an SEO Strategist, you may face challenges in managing multiple campaigns, staying current in the SEO landscape, and working effectively with diverse teams and clients.
📈 Similar Roles Comparison
- Compared to SEO Specialist roles, this position requires more experience and a broader range of skills, including campaign management and client communication
- In contrast to SEO Manager roles, this position focuses more on hands-on campaign execution and less on strategic planning and team management
- Career progression from this role could include advancement to Senior SEO Strategist, SEO Manager, or other leadership positions within the digital marketing field
ASSUMPTION: This SEO Strategist role offers a unique blend of technical SEO expertise and client management responsibilities, setting it apart from other SEO roles and providing a clear path for career growth.
📝 Sample Projects
- Developing and executing an SEO campaign for a multifamily property management company, resulting in a 30% increase in organic traffic
- Optimizing the on-page SEO for a healthcare website, leading to improved search engine rankings and increased patient inquiries
- Conducting a comprehensive SEO audit for a homebuilding technology company, identifying and addressing technical issues to enhance organic visibility
ASSUMPTION: These sample projects demonstrate the range of SEO Strategist responsibilities, from campaign development and execution to technical optimization and auditing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the SEO team currently, and how can this role help address them?
- How does GRO support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of SEO campaigns, and how are they tracked and reported?
- How does GRO approach collaboration and communication with clients, and what role will this position play in those interactions?
ASSUMPTION: Asking these questions during the interview process can help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience, skills, and achievements
- Prepare for the technical assessment by reviewing your SEO knowledge and practicing with relevant tools
- Follow up with GRO one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
