📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: Ignite Visibility LLC
🔹 Location: Johannesburg, Gauteng, South Africa (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (with U.S. business hours requirement)
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive SEO strategies for franchise accounts with a focus on hyper-local optimization
- Mentoring and guiding a team of SEO coordinators, specialists, and project managers
- Leading the implementation of SEO playbooks and initiatives
- Analyzing performance metrics and conducting quarterly business reviews
- Building and leading a team, providing strategic insight, and conducting regular meetings
ASSUMPTION: This role requires a senior SEO leader with supervisory experience to manage a team and oversee SEO strategies for franchise accounts.
📋 Key Responsibilities
✅ Develop and implement comprehensive SEO strategies for franchise accounts, focusing on hyper-local optimization and unique challenges
✅ Mentor and guide SEO team members, providing solutions for complex SEO challenges
✅ Lead the implementation of the SEO playbook for franchise accounts
✅ Analyze performance metrics to identify opportunities and risks, and lead quarterly business reviews with franchise stakeholders
✅ Oversee the execution of location-specific and brand-wide SEO initiatives
✅ Build and lead a team, providing methodologies, strategic insight, and conducting regular meetings
ASSUMPTION: The role involves a mix of strategic planning, team leadership, and hands-on SEO work to drive results for franchise clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years of experience in SEO, with a focus on franchise and multi-location SEO
Required Skills:
- Expertise in Google Analytics and Google Tag Manager
- Proven leadership and supervisory experience
- Strong communication skills, both written and verbal
- Knowledge of on-site SEO, link building, and technical SEO items
- Experience with WordPress and blogging
- Knowledge of social media platforms and how they relate to SEO
- Client-facing experience
Preferred Skills:
- Agency digital marketing experience
- Knowledge of local SEO best practices
- Fluency in multiple languages (beneficial but not required)
ASSUMPTION: Candidates should have a strong SEO foundation, with a focus on franchise and multi-location SEO, and proven leadership skills to manage a team effectively.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 450,000 - 600,000 per year, based on experience and industry standards for senior SEO roles in South Africa. This is an estimate and the actual salary may vary.
Benefits:
- Health insurance and retirement benefits (based on company policy)
- Opportunities for professional growth and development
- Remote work flexibility with U.S. business hours requirement
Working Hours: Full-time, with a requirement to work U.S. business hours (Eastern Standard Time)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to company policy and may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Ignite Visibility LLC operates in the Advertising Services industry, focusing on performance-based digital marketing strategies.
Company Size: Ignite Visibility LLC has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ignite Visibility LLC was founded in 2011, with a history of growth and success in the digital marketing industry.
Company Description:
- Ignite Visibility is a six-time Inc. 5,000 company, focusing on relationships, responsiveness, and results for clients
- The company offers best-in-class digital marketing strategy, SEO, paid media, social media, email marketing, creative, development, Amazon, CRO, and more
- Ignite Visibility has worked with major brands and currently represents 150 clients
Company Specialties:
- Social Media Marketing
- Email Marketing
- Analytics
- CRO
- Paid Media (PPC, Social, Amazon)
- Digital PR
- SEO
- Performance Marketing
Company Website: ignitevisibility.com
ASSUMPTION: Ignite Visibility LLC is a well-established digital marketing agency with a strong focus on performance-based strategies and client success.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a strategic mindset and proven leadership skills.
Reporting Structure: The SEO Strategist will report directly to the SEO Director and oversee a team of SEO coordinators, specialists, and project managers.
Work Arrangement: This role is remote, with a requirement to work U.S. business hours (Eastern Standard Time).
Growth Opportunities:
- Potential career progression into management or director-level roles within the SEO department
- Opportunities to work on high-profile client accounts and impact the company's growth
- Chances to develop and refine skills in SEO strategy, team leadership, and client management
ASSUMPTION: This role offers growth opportunities for the right candidate, with a chance to make a significant impact on the company's SEO strategies and client success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from home or a co-working space
Office Location(s): San Diego, California, United States (headquarters) and Orlando, Florida, United States (additional office)
Geographic Context:
- Johannesburg, South Africa, where the remote team is based, has a vibrant business environment and is the economic hub of the country
- The city offers a mix of urban and suburban living options, with a diverse cultural scene and numerous attractions
- Johannesburg has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, with a requirement to work U.S. business hours (Eastern Standard Time)
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from a dynamic and multicultural city like Johannesburg.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study presentation
- Final interview with the SEO Director and/or other senior team members
Key Assessment Areas:
- SEO knowledge and expertise
- Leadership and team management skills
- Problem-solving and strategic thinking
- Communication and presentation skills
Application Tips:
- Highlight relevant SEO experience, with a focus on franchise and multi-location SEO
- Demonstrate strong leadership and supervisory skills in your resume and cover letter
- Prepare for the technical SEO assessment or case study presentation by brushing up on your SEO knowledge and reviewing recent trends
- Research Ignite Visibility LLC and the digital marketing industry to show your enthusiasm and understanding of the role
ATS Keywords: SEO Strategist, SEO Manager, SEO Team Lead, Franchise SEO, Multi-location SEO, Leadership, Mentorship, Performance Analysis, Google Analytics, Google Tag Manager
ASSUMPTION: The application process may vary, but typically involves an online application submission, followed by phone or video screening, a technical SEO assessment, and a final interview with senior team members.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- WordPress
- SEMrush, Ahrefs, or other SEO tools
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The role requires proficiency in various SEO tools and platforms, as well as project management tools to oversee team tasks and initiatives.
👔 Cultural Fit Considerations
Company Values:
- Relationships: Building strong, long-term relationships with clients and team members
- Responsiveness: Providing prompt and effective communication and support
- Results: Delivering measurable and impactful outcomes for clients
Work Style:
- Collaborative: Working closely with team members to achieve common goals
- Adaptable: Embracing change and finding creative solutions to challenges
- Data-driven: Making informed decisions based on performance metrics and analytics
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working remotely and managing a team across different time zones?
- Do you have a strong data-driven mindset and enjoy analyzing performance metrics?
ASSUMPTION: Ignite Visibility LLC values strong relationships, responsiveness, and results, with a focus on building a collaborative and data-driven work environment.
⚠️ Potential Challenges
- Managing a team across different time zones and ensuring effective communication
- Balancing strategic planning with hands-on SEO work and team management
- Adapting to the unique challenges and requirements of franchise SEO clients
- Keeping up with the latest SEO trends and best practices in a rapidly evolving industry
ASSUMPTION: The role presents unique challenges, such as managing a remote team and staying current with SEO trends, but also offers opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses on franchise and multi-location SEO, requiring a unique set of skills and experience
- As a senior-level role, the SEO Strategist is expected to provide strategic guidance and mentorship to team members, unlike more junior SEO positions
- This role offers opportunities for career progression within the SEO department, with potential paths to management or director-level positions
ASSUMPTION: While this role shares similarities with other SEO positions, it is unique in its focus on franchise and multi-location SEO and offers distinct growth opportunities.
📝 Sample Projects
- Developing a comprehensive SEO strategy for a franchise client with multiple locations
- Conducting a technical SEO audit and implementing improvements for a high-traffic e-commerce website
- Analyzing performance metrics and identifying opportunities for optimization in a competitive industry
ASSUMPTION: Sample projects may involve strategic planning, technical SEO work, and performance analysis, depending on the specific needs of clients and the company's priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO strategy for a franchise client and how it differs from other types of clients?
- How does Ignite Visibility LLC support the professional growth and development of its team members?
- What are the most significant challenges facing the SEO department in the coming year, and how can this role help address them?
- How does Ignite Visibility LLC measure the success of its SEO strategies, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support remote team members?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the SEO department's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Ignite Visibility careers page
- Tailor your resume and cover letter to highlight your relevant SEO experience, with a focus on franchise and multi-location SEO
- Prepare for the technical SEO assessment or case study presentation by reviewing your SEO knowledge and staying up-to-date with recent trends
- Research Ignite Visibility LLC and the digital marketing industry to demonstrate your enthusiasm and understanding of the role
- Follow up with the HR department one week after your application submission to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
