📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: Ruffalo Noel Levitz
🔹 Location: Remote (Anywhere, US)
🔹 Job Type: Other (Remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-04-10
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing organic search strategies and best practices
- Conducting SEO keyword research and auditing websites
- Collaborating with internal teams and external partners
- Delivering regular performance reports and driving results
ASSUMPTION: This role requires a strong understanding of SEO principles, tools, and best practices. It also demands excellent communication skills to work effectively with both internal teams and external partners.
📋 Key Responsibilities
✅ Reviewing and analyzing client sites for optimization opportunities
✅ Preparing and delivering detailed strategy reports
✅ Identifying powerful keywords to drive valuable traffic
✅ Developing link building strategies
✅ Analyzing competitors' SEO techniques
✅ Compiling and presenting SEO guidelines
✅ Working directly with teams and partners to deliver organic strategies
✅ Interpreting research and providing thought leadership
✅ Researching and implementing new SEO techniques and technologies
✅ Collaborating with content writers to align strategy and content development
ASSUMPTION: This role involves a mix of strategic planning, technical SEO work, and client-facing communication. It requires a balance of analytical and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field
Experience: 2+ years in search engine optimization, analytics, and overall marketing
Required Skills:
- Proficient in Microsoft Office suite
- Demonstrated passion for solving complex problems
- Contemporary understanding of search engine ranking factors
- Excellent written and verbal communication skills
- Ability to work in a remote home office with minimal distractions
Preferred Skills:
- Higher education, non-profit, or service sector experience
ASSUMPTION: While a Bachelor's degree is required, relevant work experience and a strong portfolio may be considered in lieu of a degree for the right candidate.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for SEO Strategist roles with 2-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: Medium (501-1,000 employees)
Founded: 1974 (as Ruffalo & Noel; became Ruffalo Noel Levitz in 2007)
Company Description:
- Ruffalo Noel Levitz is the leading provider of higher education enrollment management, student success, and fundraising solutions.
- The company helps colleges, universities, and nonprofits enroll the students they want, help more students graduate and succeed, and build lifelong relationships with donors.
- RNL's mission is to make colleges, universities, and nonprofits successful and vibrant with inspired and relevant engagement.
Company Specialties:
- Enrollment Management
- Fundraising Management
- Student Success
- Retention
- Planned Giving
- Marketing
- Financial Aid Services
- Software
- Engagement
- Telefundraising
- Remote Engagement
- Higher Education
- Graduate and Online Enrollment
- Online Program Management (OPM)
- Online Program Enablement (OPE)
- and adult student lifecycle
Company Website: http://www.RuffaloNL.com
ASSUMPTION: Ruffalo Noel Levitz is a well-established company in the higher education sector, with a strong focus on enrollment management, student success, and fundraising solutions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Director of SEO
Work Arrangement: Remote (Solely), with the ability to work from anywhere in the US
Growth Opportunities:
- Potential advancement to Senior SEO Strategist or SEO Manager roles
- Expanding expertise in related areas, such as content marketing or paid advertising
- Opportunities to work on diverse projects across various higher education institutions
ASSUMPTION: This role offers opportunities for career growth and development within the company's SEO team and the broader higher education sector.
🌍 Location & Work Environment
Office Type: Remote (Home office)
Office Location(s): N/A (Remote position)
Geographic Context:
- The role can be performed from anywhere in the US, with a reliable internet connection
- No specific time zones are required, but some overlap with Eastern Standard Time may be beneficial for collaboration with the team
- The role may require occasional travel for meetings or conferences
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: This role offers a high degree of flexibility and autonomy, with the ability to work from anywhere in the US and set one's own schedule.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical SEO assessment
- Final interview with the Director of SEO and other team members
Key Assessment Areas:
- SEO knowledge and skills
- Communication and presentation skills
- Problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and skills
- Include specific examples of SEO campaigns you've worked on and the results you achieved
- Prepare a portfolio or case studies showcasing your SEO expertise
- Research Ruffalo Noel Levitz and the higher education sector to demonstrate your understanding of the industry
ATS Keywords: SEO, Strategist, Organic Search, Keyword Research, Technical SEO, Google Analytics, Google Search Console, BrightEdge, SEMrush, Ahrefs, Problem Solving, Collaboration, Presentation Skills, Communication Skills, Link Building, Competitor Analysis, Performance Reporting
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- BrightEdge
- SEMrush
- Ahrefs
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
Work Style:
- Results-driven
- Data-informed
- Collaborative
- Adaptable
- Proactive
Self-Assessment Questions:
- Do you align with Ruffalo Noel Levitz's core values, particularly integrity and excellence?
- Are you comfortable working remotely and managing your time effectively?
- Can you thrive in a collaborative, data-driven work environment?
ASSUMPTION: Cultural fit is essential for success in this role, and candidates should be prepared to demonstrate their alignment with Ruffalo Noel Levitz's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously
- Keeping up with the fast-paced and ever-changing SEO landscape
- Working effectively with remote teams and external partners
- Occasional travel requirements for meetings or conferences
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and adaptation, and effective communication and collaboration with team members and partners.
📈 Similar Roles Comparison
- This role differs from other SEO Strategist positions in its focus on the higher education sector and the company's specific suite of enrollment management, student success, and fundraising solutions.
- Ruffalo Noel Levitz's size and industry-specific focus may offer unique opportunities for career growth and development compared to larger, more generalist SEO agencies.
- Career paths in this role may include advancement to senior SEO strategist or manager positions, as well as opportunities to specialize in related areas such as content marketing or paid advertising.
ASSUMPTION: Candidates should research the higher education sector and Ruffalo Noel Levitz's specific offerings to understand the unique opportunities and challenges this role presents compared to similar positions in other industries or company sizes.
📝 Sample Projects
- Developing and implementing an SEO strategy for a new online graduate program launch
- Conducting a comprehensive website audit and identifying technical SEO issues for a large university
- Collaborating with content writers to optimize blog posts and other content for search engines and user experience
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and technical SEO work to collaboration with internal teams and external partners.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO department?
- How does Ruffalo Noel Levitz support the professional development and growth of its SEO team members?
- What are the most significant SEO challenges currently facing the higher education sector, and how does Ruffalo Noel Levitz approach addressing them?
- How does Ruffalo Noel Levitz measure the success of its SEO strategies and campaigns?
- What is the company's approach to work-life balance and employee well-being, particularly for remote workers?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and skills, using relevant keywords from the job description
- Prepare a portfolio or case studies showcasing your SEO expertise and the results you've achieved
- Research Ruffalo Noel Levitz and the higher education sector to demonstrate your understanding of the industry and the company's offerings
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
