SEO Strategist

📌 Core Information

🔹 Job Title: SEO Strategist

🔹 Company: MASTER USIM GROUP

🔹 Location: New York, New York, United States

🔹 Job Type: Full Time Exempt

🔹 Category: Advertising Services

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (NYC / Park City, UT)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing tailored SEO strategies to enhance clients' online presence
• Managing client portfolios and serving as the primary point of contact for SEO initiatives
• Conducting keyword research, competitive analysis, and technical audits to identify opportunities
• Overseeing on-page, off-page, and technical SEO efforts, collaborating with internal teams and clients
• Delivering engaging presentations to clients, explaining strategies, progress, and results

ASSUMPTION: This role requires a balance of technical SEO expertise and strong communication skills to manage client relationships and drive organic growth.

📋 Key Responsibilities

✅ Design and implement customized SEO strategies to boost clients’ organic search rankings, traffic, and conversions, aligning with their unique objectives.

✅ Manage a portfolio of clients, serving as their primary point of contact for SEO initiatives, updates, and performance reviews.

✅ Conduct thorough keyword research, competitive analysis, and technical audits to identify opportunities and present data-driven recommendations to clients.

✅ Oversee on-page, off-page, and technical SEO efforts, collaborating with internal teams and clients to ensure seamless execution.

✅ Deliver engaging, clear, and visually compelling presentations to clients, explaining strategies, progress, and results in a way that builds trust and confidence.

✅ Analyze campaign performance using tools like Google Analytics, SEMrush, or Ahrefs, and communicate actionable insights through detailed reports and meetings.

✅ Stay current on search engine algorithm updates, industry trends, and best practices to provide clients with cutting-edge solutions.

✅ Build strong client relationships through proactive communication, responsiveness, and a consultative approach to problem-solving.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and client management, requiring a well-rounded SEO professional.

🎯 Required Qualifications

Education: 4 Year Degree

Experience: 4+ years of experience in SEO, with a proven ability to drive organic growth and manage client-facing projects.

Required Skills:

• Exceptional communication and presentation skills, with experience translating technical SEO concepts for diverse audiences.
• Hands-on expertise with SEO tools such as Google Search Console, Moz, Screaming Frog, or similar platforms.
• Strong analytical skills to interpret data and present it in a clear, persuasive manner.
• Experience managing multiple client accounts or stakeholders simultaneously, with a focus on delivering results and exceeding expectations.
• Knowledge of HTML, CSS, and website architecture is a plus.

Preferred Skills:

• Familiarity with the advertising industry and agency environment.
• Bilingual or multilingual skills.

ASSUMPTION: While the job listing does not specify preferred skills, candidates with industry-specific experience and additional language skills may have an advantage.

💰 Compensation & Benefits

Salary Range: Based on the experience level and location, the estimated salary range for this role is $80,000 - $120,000 per year. This estimate is derived from industry standards and may vary based on individual performance and company discretion.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for project demands.

ASSUMPTION: The salary range is an estimate based on industry standards for an SEO Strategist role with 4+ years of experience in New York, NY. Actual compensation may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2004

Company Description:

• USIM is an independent, modern media agency focused on providing solutions that surpass clients' business goals and outperform competitors.
• The company's mantra, "Forward," drives its culture of innovation, collaboration, and experimentation, leading to powerful results and industry accolades.
• USIM offers a wide range of services, including media planning, local and national broadcast, digital media, direct response, out-of-home, print media, direct marketing, multicultural marketing, SEO, SEM, media buying, integrated marketing, research and analytics, programmatic TV, advanced TV, social media marketing, and affiliate marketing.

Company Specialties:

• Media Planning
• Local Broadcast and Cable
• Digital Media
• Direct Response
• Out-of-Home
• Print Media
• Direct Marketing
• Multicultural Marketing
• SEO
• SEM
• Media Buying
• Integrated Marketing & Advertising
• Research & Analytics
• National & Local Broadcast
• Programmatic TV
• Advanced TV
• Social Media Marketing
• Affiliate Marketing

Company Website: http://www.theusim.com

ASSUMPTION: USIM is a well-established agency with a diverse range of services, offering opportunities for growth and exposure to various aspects of the advertising industry.

📊 Role Analysis

Career Level: Mid-level to senior role, with the potential for growth and advancement within the company.

Reporting Structure: The SEO Strategist will report directly to the Search Engine Optimization department and work closely with internal teams and clients.

Work Arrangement: On-site, with the option to work in either the New York, NY or Park City, UT office. The role may require occasional travel for client meetings or industry events.

Growth Opportunities:

• Advancement to a senior or management role within the SEO department or related fields.
• Expansion of skills and expertise through professional development opportunities and cross-functional collaboration.
• Potential to work on high-profile client campaigns and contribute to the company's overall success.

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on diverse and challenging projects.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities.

Office Location(s): New York, NY (3415 S Sepulveda Blvd, Los Angeles, CA) and Park City, UT (52 Vanderbilt Avenue, New York, NY)

Geographic Context:

• New York, NY: A bustling, multicultural city with a thriving advertising industry and numerous networking opportunities.
• Park City, UT: A scenic, upscale mountain town with a strong sense of community and access to outdoor recreation.

Work Schedule: Full-time, with flexible hours to accommodate project demands and client needs. Occasional overtime may be required to meet deadlines or attend industry events.

ASSUMPTION: The office environments at both locations are designed to foster collaboration and innovation, with access to resources and amenities that support employee productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit.
• In-depth interview with the SEO department head or manager to discuss technical skills and strategic thinking.
• Case study or project presentation to demonstrate problem-solving abilities and SEO expertise.
• Final interview with key stakeholders or senior leadership to evaluate overall fit and alignment with company goals.

Key Assessment Areas:

• Technical SEO knowledge and skills.
• Communication and presentation abilities.
• Problem-solving and critical thinking.
• Cultural fit and alignment with company values.

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO experience, skills, and achievements.
• Prepare a portfolio or case studies demonstrating your ability to develop and execute successful SEO strategies.
• Research the company and industry to show your enthusiasm and understanding of the role and its requirements.

ATS Keywords: SEO, SEO Strategist, SEO Manager, SEO Specialist, SEO Consultant, SEO Expert, SEO Analyst, SEO Executive, SEO Coordinator, SEO Campaign, SEO Strategy, SEO Planning, SEO Execution, SEO Reporting, SEO Tools, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, HTML, CSS, Website Architecture, Client Management, Client Relationships, Client Portfolio, Keyword Research, Competitive Analysis, Technical Audits, On-Page SEO, Off-Page SEO, Technical SEO, Data Analysis, Google Search Console, SEO Performance, SEO Results, SEO Presentation, SEO Communication, SEO Problem-Solving, SEO Innovation, SEO Collaboration, SEO Experimentation, SEO Forward Thinking, SEO Modern Media Agency, USIM, Advertising Services, Integrated Marketing, Integrated Advertising, Media Planning, Media Buying, Digital Media, Direct Response, Out-of-Home, Print Media, Direct Marketing, Multicultural Marketing, National Broadcast, Local Broadcast, Programmatic TV, Advanced TV, Social Media Marketing, Affiliate Marketing, Research & Analytics, Media Agency, Independent Media Agency, Modern Media Agency, Forward Thinking, Forward Innovation, Forward Collaboration, Forward Experimentation, Forward Results, Forward Client Retention, Forward Employee Retention, Forward Industry Accolades, Forward Success.

ASSUMPTION: Applicants should focus on demonstrating their technical SEO expertise, communication skills, and cultural fit during the interview process. Tailoring their application materials to highlight relevant experience and skills will increase their chances of success.

🛠️ Tools & Technologies

• Google Search Console
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• Google Analytics
• HTML
• CSS
• Website architecture tools (e.g., GTmetrix, PageSpeed Insights)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the SEO industry for various aspects of strategy development, execution, and analysis.

👔 Cultural Fit Considerations

Company Values:

• Forward Thinking: Challenging the status quo and pushing the boundaries of technology and media.
• Innovation: Anticipating the unpredictable, adapting rapidly to disruption, and flexing with changes in consumer consumption, technology, and marketplace influences.
• Collaboration: Working together to drive powerful results, unmatched client and employee retention, and industry accolades.

Work Style:

• Proactive and responsive, with a focus on building strong client relationships.
• Strategic and data-driven, with a commitment to continuous learning and improvement.
• Collaborative and team-oriented, with a willingness to support and contribute to the success of colleagues and the company as a whole.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment and enjoy working on diverse and challenging projects?
• Are you comfortable managing multiple client accounts or stakeholders simultaneously and delivering results that exceed expectations?
• Do you possess strong communication and presentation skills, with the ability to translate technical SEO concepts for diverse audiences?
• Are you committed to staying current on search engine algorithm updates, industry trends, and best practices?
• Do you enjoy working in a collaborative, innovative, and forward-thinking environment?

ASSUMPTION: Applicants should assess their alignment with USIM's company values and work style to ensure a strong cultural fit and increased likelihood of success in the role.

⚠️ Potential Challenges

• The role may require occasional travel for client meetings or industry events, which could disrupt personal schedules or routines.
• Managing multiple client accounts or stakeholders simultaneously can be challenging and may require prioritization and time management skills to meet deadlines and expectations.
• The SEO industry is constantly evolving, with new tools, technologies, and best practices emerging regularly. Staying current on these developments may require ongoing learning and adaptation.
• The role involves both strategic planning and hands-on execution, which can be demanding and require a well-rounded skill set.

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Compared to other SEO Strategist roles, this position offers a unique blend of strategic planning, hands-on execution, and client management, providing a well-rounded experience and opportunities for growth.
• As an independent, modern media agency, USIM provides a distinct culture and environment compared to larger, more traditional advertising firms or boutique SEO agencies.
• This role offers the potential for career advancement within the company, as well as exposure to diverse projects and industries, fostering a well-rounded skill set and expertise.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and preferences compared to other SEO Strategist positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a national retail client, resulting in a 30% increase in organic traffic and a 25% increase in conversions within six months.
• Conducting a technical audit and on-page optimization for a B2B software company's website, leading to a 45% increase in organic traffic and improved search engine rankings for high-priority keywords.
• Managing a portfolio of local small business clients, delivering tailored SEO solutions and achieving an average of 20% growth in organic traffic and conversions for each client over a six-month period.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and demonstrate their ability to deliver results and exceed client expectations.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategy development process for a new client, from initial consultation to final presentation?
• How does the SEO team collaborate with other departments, such as media planning, media buying, and creative, to deliver integrated marketing solutions for clients?
• What opportunities are available for professional development and growth within the SEO department and the company as a whole?
• How does USIM support work-life balance for its employees, particularly for those in full-time, on-site roles?
• Can you provide examples of how USIM has adapted to changes in consumer consumption, technology, and marketplace influences, and how this role has evolved as a result?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the company, and the industry, as well as to assess their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant SEO experience, skills, and achievements, using the ATS keywords provided.
• Prepare a portfolio or case studies demonstrating your ability to develop and execute successful SEO strategies, focusing on results and client testimonials.
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.