📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth and lead generation
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics to make informed decisions
- Staying updated with industry trends and algorithm changes
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to continuously improve SEO performance and drive business growth.
📋 Key Responsibilities
✅ Creating and optimizing SEO strategies to ensure sustainable organic traffic growth and lead generation
✅ Collaborating with content, development, and marketing teams to implement best SEO practices
✅ Analyzing data and interpreting metrics to make informed decisions and drive SEO performance
✅ Staying updated with industry trends and algorithm changes to adapt SEO strategies accordingly
✅ Conducting keyword research and on-page optimization
✅ Building high-quality backlinks through effective link-building strategies
✅ Monitoring and reporting on SEO performance using tools like Google Analytics and Google Search Console
ASSUMPTION: This role requires a strong understanding of technical SEO, data analysis, and familiarity with SEO tools to excel in these responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 3 years of proven SEO experience, ideally in large-scale or competitive environments
Required Skills:
- Proven experience in creating and optimizing SEO strategies
- Solid understanding of technical SEO, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush, or similar
- Experience in implementing link-building strategies and on-page SEO
- Strong analytical skills and ability to interpret data for decision-making
- Basic knowledge of HTML, CSS, and JavaScript
- Deep understanding of SEO for YMYL (Your Money, Your Life) sites, including E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and best practices for financial websites
- Proven experience in collaborating with cross-functional teams to implement SEO best practices
- Proactive and results-oriented mindset
- Ability to create and update on-page content optimized for SEO
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile-first optimization and A/B testing for SEO
ASSUMPTION: Candidates with a strong background in SEO, data analysis, and collaboration will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for SEO roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Creative and innovative environment with room for ideas and testing
- Learning opportunities about personal finance decisions
- Competitive remuneration based on experience
Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely for 2 days per week
ASSUMPTION: The salary range is estimated based on market research and industry standards for SEO roles in Lisbon. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services - ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit cards, savings accounts, energy contracts, telecommunications, and insurance options for consumers.
Company Size: 51-200 employees - ComparaJá offers a dynamic and collaborative work environment with ample opportunities for growth and learning.
Founded: 2015 - ComparaJá was founded with the mission to help Portuguese consumers make informed decisions about their finances by providing access to independent, rigorous, and impartial information about financial products and services.
Company Description:
- ComparaJá is a free, online, and independent platform that enables users to compare and analyze financial products and services, helping them identify and acquire the most suitable solutions for their needs while saving time and money.
- The company's mission is to empower consumers to make informed decisions about their finances by providing them with access to unbiased, accurate, and up-to-date information about various financial products and services.
- ComparaJá aims to be the go-to platform for personal finance in Portugal, helping consumers find the best deals and promoting financial literacy.
Company Specialties:
- Credit Products (Personal Loans, Credit Cards, Mortgages)
- Banking Products (Savings Accounts)
- Energy and Telecommunications Contracts
- Insurance Products
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá's focus on financial education and empowerment makes it an attractive employer for candidates interested in making a positive impact on consumers' financial well-being.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for experienced SEO professionals looking to apply their skills in a dynamic and growing environment.
Reporting Structure: The SEO Strategist will report directly to the Head of Marketing and work closely with the Founder and Managing Director.
Work Arrangement: Hybrid - This role requires on-site presence for 3 days per week at the company's office in Lisbon's Praça de Alvalade, with the remaining 2 days worked remotely.
Growth Opportunities:
- As ComparaJá continues to grow, there may be opportunities for the SEO Strategist to take on more responsibilities and advance their career within the company.
- The SEO Strategist will have the chance to work on high-impact projects alongside the Founder, Managing Director, and Head of Marketing, gaining valuable experience and exposure.
- The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally.
ASSUMPTION: Candidates who are proactive, results-driven, and eager to learn will find ample opportunities for growth and development in this role.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic landmarks, and a mild Mediterranean climate.
- The Praça de Alvalade office is located in a bustling commercial district, with easy access to public transportation, shops, restaurants, and other amenities.
- Lisbon is known for its affordability compared to other major European cities, offering a high quality of life at a relatively low cost.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely for 2 days per week
ASSUMPTION: Candidates who enjoy working in a dynamic, collaborative environment and appreciate the benefits of a hybrid work arrangement will thrive in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- In-person or video interview with the Head of Marketing and/or other relevant stakeholders
- Final decision and job offer
Key Assessment Areas:
- SEO knowledge and experience
- Data analysis and interpretation skills
- Collaboration and communication skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of technical SEO concepts and tools
- Research ComparaJá's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization
- Be prepared to discuss your approach to SEO strategy, data analysis, and collaboration with cross-functional teams
ATS Keywords: SEO strategy, technical SEO, data analysis, link building, on-page optimization, keyword research, SEO tools, Google Analytics, Google Search Console, collaboration, problem-solving
ASSUMPTION: ComparaJá's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok
- Project management: Asana, Trello, or similar
- Communication: Slack, Microsoft Teams, or similar
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. ComparaJá provides training and support to help employees develop the necessary skills to excel in their roles.
👔 Cultural Fit Considerations
Company Values:
- Ambition: ComparaJá values employees who are driven, proactive, and committed to helping the company achieve its goals
- Collaboration: ComparaJá fosters a collaborative work environment where employees support and learn from one another
- Creativity: ComparaJá encourages employees to think outside the box and contribute innovative ideas to drive business growth
Work Style:
- Dynamic and fast-paced: ComparaJá operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change
- Data-driven: ComparaJá makes decisions based on data and analytics, requiring employees to be comfortable working with and interpreting data
- Customer-focused: ComparaJá is committed to helping consumers make informed decisions about their finances, requiring employees to prioritize the needs and preferences of their target audience
Self-Assessment Questions:
- How do you align with ComparaJá's mission to empower consumers to make informed decisions about their finances?
- How do you approach collaborating with cross-functional teams to implement SEO best practices?
- How do you stay updated with industry trends and algorithm changes, and how do you adapt your SEO strategies accordingly?
ASSUMPTION: Candidates who are passionate about financial education, proactive, and results-driven will be well-suited to ComparaJá's work environment and culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to industry trends and algorithm changes
- Collaborating effectively with cross-functional teams with varying levels of SEO knowledge
- Working in a hybrid environment, balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other SEO Strategist roles, this position offers the opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- ComparaJá's focus on financial education and empowerment sets it apart from other companies in the comparison and fintech sectors
- This role offers a unique opportunity to apply SEO skills in the context of personal finance, helping consumers make informed decisions about their financial well-being
ASSUMPTION: Candidates who are interested in the unique aspects of this role and ComparaJá's mission will find this position particularly appealing.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website to identify and address technical SEO issues
- Developing and implementing a link-building strategy to improve ComparaJá's domain authority and organic search rankings
- Creating and optimizing on-page content for key financial products and services, targeting relevant keywords and search intent
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the SEO Strategist may undertake to drive organic traffic growth and lead generation for ComparaJá.
❓ Key Questions to Ask During Interview
- How does the SEO Strategist role contribute to ComparaJá's overall business strategy and growth?
- What are the key priorities for the SEO Strategist in the first 30, 60, and 90 days in the role?
- How does ComparaJá support the professional development and growth of its employees?
- What are the most rewarding aspects of working at ComparaJá, according to current employees?
- How does ComparaJá approach work-life balance, particularly in a hybrid work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of technical SEO concepts and tools
- Research ComparaJá's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization
- Be prepared to discuss your approach to SEO strategy, data analysis, and collaboration with cross-functional teams
- Follow up with the HR department one week after submitting your application to inquire about the status of your application if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
