📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: Benzinga
🔹 Location: Detroit, Michigan, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Collaborating with editorial teams to optimize content for search engines
- Conducting keyword research and analyzing performance metrics
- Developing strategies to improve search rankings and drive organic traffic
- Staying current with changes in search engine algorithms
ASSUMPTION: This role requires a balance of technical SEO skills and strong communication abilities to work effectively with content teams.
📋 Key Responsibilities
✅ Partner with editorial teams to ensure content is optimized for search and aligned with keyword targets
✅ Create and maintain scalable content templates and page structures optimized for SEO
✅ Conduct keyword research to identify missed opportunities and high-impact areas for expansion
✅ Provide clear, actionable recommendations to improve the ranking and visibility of new and existing content
✅ Analyze performance metrics using tools like Google Analytics, SEMrush, Ahrefs, or similar platforms to inform strategy
✅ Develop and advise on content clusters and internal linking strategies to strengthen topical authority and improve crawlability
✅ Audit existing content to improve SEO performance, focusing on on-page elements like title tags, meta descriptions, headers, and internal linking
✅ Stay current with changes in search engine algorithms and adjust tactics accordingly
ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and data analysis to drive SEO performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in SEO, ideally within publishing, affiliate marketing, or ecommerce environments
Required Skills:
- Strong understanding of how search engines work and what drives rankings in both short-term and long-term contexts
- Proficiency with SEO tools such as Google Analytics, SEMrush, Ahrefs, or comparable alternatives
- Solid grasp of on-page SEO fundamentals and off-page best practices
- Strong analytical mindset with the ability to interpret data and turn insights into strategy
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with content management systems (CMS) like WordPress
- Familiarity with HTML and CSS
ASSUMPTION: While not explicitly stated, experience with relevant SEO tools and a strong understanding of SEO principles are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for mid-level SEO roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work hours
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO roles in the United States. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Benzinga is a financial news and data company operating in the competitive online media landscape
Company Size: Benzinga has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Benzinga was founded in 2010 and has since grown to become a leading provider of financial news and data
Company Description:
- Benzinga offers real-time financial news, data, and education through its website and premium services
- The company caters to individual investors, financial professionals, and businesses
- Benzinga is known for its innovative use of technology and data to deliver actionable insights
Company Specialties:
- Investing and trading news and data
- Stock market analysis and education
- Big data and cloud data solutions
- API development for financial data
- Cryptocurrency and blockchain news
Company Website: www.benzinga.com
ASSUMPTION: Benzinga's focus on financial news and data makes this role particularly relevant for candidates interested in the finance industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the SEO Manager or a similar position
Work Arrangement: This is a full-time, remote position with flexible work hours
Growth Opportunities:
- Advancement to senior SEO roles as the company and team grow
- Expanding responsibilities based on performance and interest
- Potential to work on high-impact projects and influence SEO strategy
ASSUMPTION: This role offers opportunities for growth and development within the SEO team and the company as a whole.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): Detroit, Michigan
Geographic Context:
- Detroit is a mid-sized city with a growing tech industry
- The cost of living in Detroit is relatively low compared to other major US cities
- Detroit offers a diverse range of cultural attractions and outdoor activities
Work Schedule: Flexible, with core hours between 9 am and 5 pm EST
ASSUMPTION: While this role is remote, candidates should be comfortable working independently and maintaining a consistent work schedule.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical SEO assessment or challenge
- Final interview with the SEO Manager or a panel of team members
- Background check and offer
Key Assessment Areas:
- SEO knowledge and skills
- Problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume and cover letter
- Tailor your application to demonstrate your understanding of Benzinga's mission and values
- Prepare for the technical SEO assessment by brushing up on your SEO fundamentals and tools
ATS Keywords: SEO, keyword research, content optimization, performance analysis, Google Analytics, SEMrush, Ahrefs, on-page SEO, off-page SEO, data interpretation, collaboration, communication
ASSUMPTION: Benzinga's application process is designed to assess both technical SEO skills and cultural fit, with a focus on problem-solving and communication abilities.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Ahrefs
- WordPress (or other content management systems)
- HTML and CSS (basic knowledge)
ASSUMPTION: While not an exhaustive list, these tools and technologies are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus
Work Style:
- Independent and self-motivated
- Adaptable and open to feedback
- Strong communication and collaboration skills
- Results-oriented and focused on driving impact
Self-Assessment Questions:
- How do you stay current with changes in search engine algorithms?
- Can you describe a time when you had to collaborate with a team to achieve a specific SEO goal?
- How do you approach learning new SEO tools or strategies?
ASSUMPTION: Benzinga values candidates who are data-driven, innovative, and collaborative, with a strong focus on customer needs.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of SEO and search engine algorithm changes
- Balancing technical SEO work with effective communication and collaboration with content teams
- Managing multiple priorities and projects simultaneously
- Adapting to a remote work environment and maintaining productivity
ASSUMPTION: These challenges are common in SEO roles and can be overcome with strong organizational skills, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- This role is similar to SEO Specialist or SEO Associate positions, but with a greater emphasis on strategic planning and collaboration with content teams
- Compared to other SEO roles in the finance industry, this position requires a strong understanding of financial news and data
- Career progression may involve advancing to senior SEO roles or specializing in specific areas of SEO
ASSUMPTION: This role offers a unique blend of strategic planning, technical SEO work, and collaboration with content teams, setting it apart from similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Benzinga's website to identify optimization opportunities
- Developing and implementing a content strategy to improve search visibility for high-priority keywords
- Analyzing competitor SEO strategies and identifying gaps to inform Benzinga's approach
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that an SEO Strategist at Benzinga might undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall SEO strategy for Benzinga?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the most significant SEO challenges currently facing Benzinga, and how can this role address them?
- How does Benzinga support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure success in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment by reviewing SEO fundamentals and practicing with relevant tools
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
