SEO Strategist

📌 Core Information 🔹 Job Title: SEO Strategist 🔹 Company: Primary Arms 🔹 Location: Houston, Texas 🔹 Job Type: Full-Time 🔹 Category: Retail 🔹 Date Posted: June 20, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing SEO strategies to improve keyword rankings, organic traffic, and revenue. - Collaborating with various teams to align SEO efforts with overall business goals. - Managing small teams and overseeing SEO strategy execution. - Working cross-functionally with other business units to achieve SEO strategy goals. - Assigning tasks as needed and setting monthly and quarterly KPIs. ASSUMPTION: This role requires a strategic thinker with leadership skills to plan and manage multiple workstreams simultaneously and reprioritize as needed. 📋 Key Responsibilities ✅ SEO Strategy Development: - Conduct competitive search ranking research of near-peer competitors in the firearms space. - Perform keyword research and gap analysis to inform SEO strategy. - Routine on-page and full-site audits, analyzing expected search intent of the user with delivered UX/UI elements. - Combine competitive analysis, keyword research, and UX/UI into executable SEO strategies to gain market share. - Provide SEO strategy for blog and knowledge hub to build both search presence and provide actionable information for the customer. - Keyword map landing pages, PLP, and PDPs to correspond to a pre-designed SEO Strategy. - Work directly with product merchandising to build product launch strategies that drive SEO value and maintain customer engagement. - Work directly with the Social Media team to optimize YouTube channels and other social media channels for search. - Share best practices and provide oversight for YouTube SEO. - Work directly with Site Experience and DX teams to build new content experiences that attract new users and build value in search. - Present SEO Strategies to key stakeholders and executives to achieve buy-in. - Work directly with Content Team to ensure content goals for SEO are achieved. - Work directly with Graphics Team to ensure SEO goals (e.g., infographics) are achieved. - Work directly with Affiliate Marketing Manager to identify potential Offsite SEO opportunities (link acquisition). - Work directly with PR Agencies/PR Resources to identify potential opportunities to acquire backlinks. - Work with Senior SEO Manager to fully topic map site content to identify strengths, weaknesses, and gaps. - Report monthly on the success metrics of current strategy directly to Senior SEO Manager. - Work with Senior SEO Manager to build quarterly reporting that demonstrates value and success of current strategy. - Work directly with SEO Specialist to align offsite and content strategy. ASSUMPTION: This role requires strong analytical and communication skills to present SEO strategies effectively and work cross-functionally with various teams. 🎯 Required Qualifications Education: - High school Diploma/GED Experience: - 3 to 5 years of SEO Experience - 3 to 4 years of experience in digital marketing or an SEO Agency preferred Required Skills: - Proficiency in SEO Strategy Tasks (keyword research, competitive analysis, UX/UI best practices) - Knowledge of Technical SEO - Understanding of the interplay between Offsite and Content-Related SEO - Strong familiarity with Brand marketing and branding in general - Ability to work with key stakeholders and executives to advance SEO strategy goals - Knowledge of CMS like WordPress, ContentStack, Contentful - Knowledge of e-commerce platforms (BigCommerce preferred) - Experience using generative AI (Claude, ChatGPT, Gemini) for data analysis, strategic planning, and content ideation - Knowledge of HTML, and some knowledge of CSS (knowledge of JS a plus) - Strategic thinking and leadership skills - Ability to plan and manage multiple workstreams at once - Ability to quickly prioritize and re-prioritize work as needed - Ability to explain and educate stakeholders on basic SEO principles, tactics, and strategy - Proficiency with Microsoft Word and Excel or Google Docs and Google Sheets Preferred Qualifications: - Current GA4 Analytics Certification - Working Knowledge of Web Development - Experience working with Brand Marketing - Experience working with Agile and Agile Marketing - 1 to 2 years of experience executing Content Marketing campaigns 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on 3-5 years of experience in SEO and digital marketing) Benefits: - Comprehensive health, dental, and vision insurance - 401(k) with company match - Employee stock purchase plan - Generous PTO and holiday schedule - Tuition reimbursement and professional development opportunities - On-site gym and wellness center - Company-sponsored events and team-building activities Working Hours: 40 hours per week, Monday-Friday, 8:00 AM - 5:00 PM CST 📌 Applicant Insights 🔍 Company Context Industry: Retail, specifically firearms and outdoor goods Company Size: 201-500 employees Founded: 2007 Company Description: Primary Arms is a leading manufacturer, retailer, and wholesale distributor of firearms, optics, and accessories. Known for its patented ACSS reticle system, Primary Arms exports to 17 countries and has an A+ rating from the Better Business Bureau. The company is headquartered in Houston, Texas, with a team of over 150 people. Company Specialties: Retail, consumer goods, sporting goods, firearms optics and accessories, e-commerce, marketing, and technology Company Website: Primary Arms ASSUMPTION: Primary Arms' focus on the firearms and outdoor goods industry requires candidates to be comfortable working in this sector. 📊 Role Analysis Career Level: Mid-level to senior-level SEO strategist Reporting Structure: Reports directly to the Senior SEO Manager and works cross-functionally with various teams, including Product Merchandising, Content, Graphics, Affiliate Marketing, and PR. Work Arrangement: On-site, full-time position with the possibility of hybrid or remote work for qualified candidates. Growth Opportunities: - Potential to manage and mentor junior SEO team members as the company grows. - Opportunities to advance to a Senior SEO Manager or similar leadership role with experience and proven track record. - Exposure to various aspects of the business, allowing for a well-rounded understanding of the company's operations. ASSUMPTION: This role offers significant growth potential for the right candidate, as Primary Arms continues to expand its e-commerce presence and enter new markets. 🌍 Location & Work Environment Office Type: Modern, state-of-the-art facilities with on-site gym and wellness center Office Location(s): 3219 South Sam Houston Pkwy EasT, Houston, Texas 77047, US Geographic Context: - Houston, Texas, is the fourth most populous city in the United States, with a diverse population of over 2.3 million people. - The city is known for its vibrant culture, numerous museums, and a thriving arts scene. - Houston has a humid subtropical climate, with mild winters and hot, humid summers. Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM CST, with flexible hours and remote work options available for qualified candidates. ASSUMPTION: Houston's diverse culture and vibrant arts scene provide ample opportunities for employees to explore and engage in various activities outside of work. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the Hiring Manager 4. Final interview with key stakeholders 5. Background check and offer extension Key Assessment Areas: - SEO strategy development and execution - Ability to work cross-functionally with various teams - Leadership and management skills - Problem-solving and analytical skills - Adaptability and flexibility in a fast-paced environment Application Tips: 1. Tailor your resume and cover letter to highlight relevant SEO experience and skills. 2. Showcase your understanding of the firearms and outdoor goods industry and its unique challenges. 3. Demonstrate your ability to work effectively in a team environment and manage small teams. 4. Prepare examples of your SEO strategy development and execution for the interview. 5. Be ready to discuss your approach to keyword research, competitive analysis, and UX/UI best practices. ATS Keywords: SEO Strategy, SEO Specialist, SEO Manager, SEO Agency, Digital Marketing, E-commerce, Brand Marketing, Agile Marketing, Task Management, Project Management, HTML, CSS, Generative AI ASSUMPTION: Primary Arms uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant ATS keywords in your resume and cover letter can help your application stand out. 🛠️️ Tools & Technologies - SEMRush, Ahrefs, or Botify for competitive and keyword research - Google Analytics 4 and Google Search Console for strategy development - WordPress, ContentStack, or Contentful for CMS management - BigCommerce for e-commerce platform management - Generative AI tools like Claude, ChatGPT, or Gemini for data analysis, strategic planning, and content ideation - HTML, CSS, and JavaScript for web development and SEO implementation - Microsoft Word, Excel, Google Docs, and Google Sheets for administrative tasks and reporting ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Customer-centric approach - Continuous improvement and innovation - Collaboration and teamwork - Integrity and ethical business practices - Work-life balance and employee well-being Work Style: - Fast-paced and dynamic environment - Strong focus on teamwork and cross-functional collaboration - Data-driven decision-making and continuous learning - Results-oriented and goal-focused - Open and inclusive culture that values diverse perspectives Self-Assessment Questions: 1. How do you align with Primary Arms' customer-centric approach, and can you provide an example of a time when you put customers first? 2. Describe your experience working in a fast-paced, dynamic environment, and how have you adapted to changes in priorities or workstreams? 3. How do you approach continuous learning and staying up-to-date with industry trends and best practices in SEO? ASSUMPTION: Candidates who share Primary Arms' values and thrive in a fast-paced, collaborative environment will be most successful in this role. ⚠️ Potential Challenges 1. Industry-specific challenges: Working in the firearms and outdoor goods industry may require candidates to be comfortable with firearms and have knowledge of relevant regulations and safety practices. 2. Team dynamics: Balancing the needs and priorities of various teams, including Product Merchandising, Content, Graphics, Affiliate Marketing, and PR, may present challenges in communication and collaboration. 3. SEO strategy execution: Developing and executing effective SEO strategies requires a deep understanding of the business, its target audience, and the competitive landscape. Keeping up with industry trends and algorithm changes can also be challenging. 4. Work-life balance: The fast-paced nature of the role and the need to manage multiple workstreams may require candidates to have strong time management and prioritization skills to maintain a healthy work-life balance. ASSUMPTION: Addressing these challenges proactively and seeking support from team members and management when needed will be crucial for success in this role. 📈 Similar Roles Comparison 1. SEO Manager vs. SEO Strategist: While both roles focus on SEO strategy development and execution, the SEO Manager role typically involves more team management and leadership responsibilities, while the SEO Strategist role may require more hands-on SEO implementation and execution. 2. Industry-specific context: The firearms and outdoor goods industry has unique challenges and opportunities compared to other retail sectors. Candidates should be prepared to address industry-specific SEO challenges and capitalize on unique opportunities. 3. Career path comparison: The SEO Strategist role can serve as a stepping stone to a Senior SEO Manager or similar leadership role, while the SEO Manager role may lead to a Director of SEO or similar executive-level position. ASSUMPTION: Understanding the differences between these roles and the unique aspects of the firearms and outdoor goods industry will help candidates tailor their applications and interviews effectively. 📝 Sample Projects 1. SEO Strategy Development for a New Product Launch: Develop and execute an SEO strategy for a new firearms product, including keyword research, competitive analysis, and UX/UI optimization, to drive organic traffic and revenue. 2. Content Marketing Campaign for a Blog and Knowledge Hub: Create and execute a content marketing campaign for a firearms and outdoor goods blog and knowledge hub, focusing on SEO-driven content creation and promotion to build both search presence and customer engagement. 3. Technical SEO Audit and Implementation: Conduct a comprehensive technical SEO audit of the Primary Arms website and implement recommended changes to improve crawlability, indexation, and overall SEO performance. ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the SEO Strategist in this role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the SEO Strategist role and how they align with my skills and experience? 2. Team Structure: How does the SEO team collaborate with other departments, such as Product Merchandising, Content, and Affiliate Marketing, and what are the key priorities for these teams? 3. SEO Strategy: What are the current SEO strategies in place, and how do they align with the company's overall business goals and objectives? 4. Growth Opportunities: What opportunities exist for growth and professional development within the SEO team and the company as a whole? 5. Work Environment: How does the company support work-life balance, and what resources are available to help employees maintain a healthy work-life balance? ASSUMPTION: Asking these questions will help candidates better understand the role, the team dynamics, and the company culture, enabling them to make an informed decision about the position. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: Primary Arms Careers - SEO Strategist 2. Tailor your resume and cover letter to highlight relevant SEO experience and skills, with a focus on the firearms and outdoor goods industry. 3. Prepare for interviews by researching Primary Arms' business, industry trends, and SEO best practices. 4. Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. 5. If selected for the final round, be prepared to present your SEO strategy for a hypothetical scenario or product launch. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.