SEO Strategist

📌 Core Information

🔹 Job Title: SEO Strategist

🔹 Company: Infrrd

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site (Remote OK)

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining a scalable SEO strategy aligned with marketing and business goals.
• Defining short- and long-term organic growth plans across product lines and campaigns.
• Building the SEO roadmap in collaboration with the content, demand gen, and web teams.
• Conducting detailed keyword research for awareness and conversion-driven campaigns.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on SEO execution, with a focus on driving traffic and conversions.

📋 Key Responsibilities

✅ SEO Strategy: Develop and maintain a scalable SEO strategy aligned with marketing and business goals. Define short- and long-term organic growth plans across product lines and campaigns. Build the SEO roadmap in collaboration with the content, demand gen, and web teams.

✅ Keyword Research & Content SEO: Conduct detailed keyword research for awareness and conversion-driven campaigns. Translate search intent into content briefs and topic clusters for the content team. Identify and fill content gaps in both TOFU and BOFU stages.

✅ Execution & Optimization: Run regular website and page-level SEO audits and fix issues (with dev/design support). Optimize metadata, internal linking, site architecture, structured data, and page load speeds. Embed conversion-driven CTAs across blog and web pages in coordination with demand gen.

✅ Performance Tracking: Monitor keyword rankings, traffic quality, CTRs, backlinks, and conversion metrics. Use tools like GA4, Google Search Console, SEMrush/Ahrefs, and Hotjar to analyze and act. Share reports and actionable insights with the marketing team regularly.

ASSUMPTION: This role involves continuous monitoring, optimization, and collaboration with various teams to achieve SEO goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-3 years of experience as an SEO Strategist, ideally in a B2B SaaS or enterprise tech environment.

Required Skills:

• Solid knowledge of technical SEO, on-page optimization, and content SEO best practices.
• Familiarity with HubSpot, Webflow, or similar CMS platforms.
• Experience A/B testing CTAs, headlines, and page layouts to improve conversion rates.
• Experience with major SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Analytics, Google Search Console, etc.).
• Collaborative mindset with the ability to work cross-functionally with content, dev, and demand gen teams.
• Comfortable working in a fast-moving environment with multiple priorities.

Preferred Skills:

• Prior experience in AI, enterprise automation, or Intelligent Document Processing.

ASSUMPTION: While prior experience in AI or related fields is not required, it would be beneficial for understanding the company's products and services.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for 2-5 years of experience in Bangalore)

Benefits:

• Health insurance and wellness benefits
• Retirement savings plans
• Employee stock options
• Flexible work hours and remote work options

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is an estimate based on industry standards for the given experience level and location. Actual compensation may vary based on qualifications and negotiations.

📌 Applicant Insights

🔍 Company Context

Industry: Infrrd operates in the technology industry, specifically focusing on Intelligent Document Processing (IDP) and enterprise automation solutions.

Company Size: Infrrd is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Infrrd was founded in 2016, with a focus on using AI and Machine Learning technologies to help customers automate human tasks and extract data from complex documents.

Company Description:

• Infrrd uses AI and Machine Learning to help businesses automate human tasks and extract data from complex documents.
• The company's solutions empower leading organizations in mortgage, insurance, construction, and manufacturing to automate what once seemed impossible.
• Infrrd's AI learns from real-world data, making it faster, more accurate, and more intelligent over time.

Company Specialties:

• Robotic Process Automation
• Natural Language Processing
• Image Classification
• Data Extraction
• OCR
• Machine Learning
• Artificial Intelligence
• Intelligent Data Capture
• Intelligent Document Processing
• Intelligent Data Processing
• Mortgage Automation
• Invoice Automation
• Mortgage QC Automation
• Insurance Automation
• Document Automation
• Engineering Diagrams Data Extraction

Company Website: https://www.infrrd.ai/

ASSUMPTION: Infrrd's focus on AI and automation makes it an innovative and forward-thinking company, providing opportunities for growth and learning in the field of SEO.

📊 Role Analysis

Career Level: This role is suitable for an experienced SEO professional looking to take on a strategic role with a focus on execution.

Reporting Structure: The SEO Strategist will report directly to the Marketing Manager and collaborate with the content, demand gen, and web teams.

Work Arrangement: This role offers flexible work arrangements, including remote work options.

Growth Opportunities:

• As Infrrd continues to grow, there may be opportunities for the SEO Strategist to take on more responsibilities or move into a management role.
• The company's focus on innovation and R&D provides opportunities for learning and professional development.
• Working closely with various teams offers the chance to gain experience in different aspects of marketing and business operations.

ASSUMPTION: The SEO Strategist's role is crucial for driving organic traffic and conversions, contributing directly to the company's growth and success.

🌍 Location & Work Environment

Office Type: Infrrd's Bangalore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Suite 301E, 2001 Gateway Place, San Jose, California 95110, US; Bangalore, Karnataka 560076, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and cosmopolitan culture.
• The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm, humid weather year-round.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours and remote work options available.

ASSUMPTION: Infrrd's Bangalore office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment or case study
• Final interview with the marketing team

Key Assessment Areas:

• SEO knowledge and experience
• Strategic thinking and planning skills
• Collaboration and communication skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Infrrd's products and services.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools.

ATS Keywords: SEO strategy, keyword research, on-page optimization, technical SEO, content SEO, A/B testing, collaboration, analytics, GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, HubSpot, Webflow, conversion optimization

ASSUMPTION: Infrrd's hiring process is designed to assess the candidate's technical SEO skills, strategic thinking, and cultural fit within the marketing team.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Screaming Frog
• Google Analytics
• Google Search Console
• HubSpot
• Webflow
• GA4
• Hotjar

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used for keyword research, site audits, performance tracking, and optimization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with various teams to achieve common goals?
• Do you have a strong data-driven mindset and a focus on continuous improvement?

ASSUMPTION: Infrrd values innovation, collaboration, and a customer-centric approach, seeking candidates who align with these values and are comfortable working in a dynamic, data-driven environment.

⚠️ Potential Challenges

• The SEO Strategist role requires a balance of strategic thinking and hands-on execution, which can be challenging at times.
• Working in a fast-moving environment with multiple priorities may require strong time management and organizational skills.
• Collaborating with various teams may present communication and coordination challenges.
• The role involves continuous learning and adaptation to changes in SEO best practices and industry trends.

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Compared to other SEO Strategist roles, this position places a greater emphasis on hands-on execution and collaboration with various teams.
• Infrrd's focus on AI and automation provides unique opportunities for learning and growth in the field of SEO.
• Career paths in SEO can vary, with opportunities for specialization in technical SEO, content SEO, or SEO management.

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with opportunities for growth and learning in the field of SEO.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Infrrd's website and implementing recommended changes to improve organic traffic and conversions.
• Developing and executing a keyword research strategy to identify high-volume, low-difficulty keywords for Infrrd's target audience.
• Optimizing on-page elements, such as meta tags, headers, and internal linking, to improve search engine rankings and drive organic traffic.

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the SEO Strategist role at Infrrd.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Infrrd's SEO and the priorities for the first 90 days in this role?
• How does the marketing team collaborate with other departments, such as product and sales, to align SEO strategies with business goals?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does Infrrd support work-life balance and employee well-being, especially for remote workers?
• What are the most significant challenges facing the SEO team currently, and how can this role help address them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements.
• Write a cover letter explaining your interest in Infrrd's products and services and your qualifications for the SEO Strategist role.
• Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.