📌 Core Information
🔹 Job Title: SEO Strategist FR (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent, Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a robust SEO strategy to drive growth in the French market
- Crafting tailored SEO plans for various verticals to generate leads
- Collaborating with global product and website teams to integrate technical SEO best practices
- Working closely with product marketing managers to identify strategic topics and opportunities
- Managing content creation with internal teams and external agencies
ASSUMPTION: This role requires a high level of strategic thinking and collaboration with various teams to achieve growth objectives through SEO.
📋 Key Responsibilities
✅ Strategic SEO Leadership: Develop and execute a robust SEO strategy that serves as a key driver of growth, directly contributing to the acquisition of new healthcare practitioners in the French market.
✅ Vertical Support: Craft dedicated SEO plans tailored to various verticals, ensuring a targeted approach to each segment, that generate leads (SQL & MQL).
✅ Global/Local Collaboration: Partner with the Global product & website teams to integrate technical SEO best practices and innovations, while aligning with broader business goals.
✅ Collaborative Growth Initiatives: Work closely with Product Marketing Managers per vertical to identify strategic topics and opportunities, ensuring our content strategy effectively supports growth objectives.
✅ Content Management: Collaborate with internal content teams and external agencies to produce high-quality content that aligns with our SEO strategy and brand objectives, driving engagement and conversion.
✅ Performance Analysis: Utilize advanced analytics tools to track and analyze SEO performance, providing insights and recommendations to optimize traffic, rankings, and conversion metrics.
✅ Market Insight and Adaptation: Stay informed about industry trends, algorithm updates, and emerging technologies to continuously refine our SEO strategy and maintain a competitive edge.
ASSUMPTION: This role requires a strong understanding of SEO best practices, as well as the ability to analyze data and make strategic decisions based on performance insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: Over 5 years of proven experience in SEO, with a strong preference for experience in the B2B industry.
Required Skills:
- Proven ability to drive growth through SEO strategies in competitive markets
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc.
- Experience in managing content creation with agencies/partners or internal teams
- Strong collaboration skills with cross-functional teams
- Strong analytical skills and a strategic, data-driven mindset
- Excellent communication and project management skills
- Ability to work independently and as part of a team
Preferred Skills:
- Fluency in French and English
- Experience in the healthcare industry
ASSUMPTION: Candidates with experience in B2B SEO and a strong understanding of SEO tools will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and qualifications)
Benefits:
- Free Health Insurance for you and your family
- Quarterly bonus
- Up to 14 days of RTT
- Flexible workplace policy offering both hybrid and office-based mode
- Flexibility days allowing to work in EU countries and the UK 10 days per year
- Wellbeing program (free mental health and coaching offer with our partner moka.care)
- For caregivers and workers with disabilities, a package including an adaptation of the remote policy, extra days off for medical reasons, and psychological support
- Lunch voucher with Swile card
- Work Council subsidy
- Bicycle subsidy
- Reimbursement of public transportation
- Relocation support for international mobilities
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research for SEO Strategist roles in the French market with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology (Healthtech)
Company Size: Medium-sized company (1,001-5,000 employees)
Founded: 2013
Company Description:
- Doctolib is a French healthtech company that provides online appointment booking services for healthcare professionals and patients
- The company aims to improve access to healthcare for everyone by leveraging technology and innovation
- Doctolib operates in France, Germany, and Italy, with headquarters in Levallois-Perret, France
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the healthtech industry, with a strong focus on innovation and improving access to healthcare.
📊 Role Analysis
Career Level: Mid-level to senior role, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Growth and works closely with various teams, including Product, Marketing, and Content
Work Arrangement: Hybrid work arrangement, with a flexible workplace policy offering both hybrid and office-based mode
Growth Opportunities:
- Potential to grow into a leadership role within the Growth Marketing team
- Opportunities to work on international projects and collaborate with teams across Europe
- Chance to develop skills in areas such as team management, mentoring, and strategic planning
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in SEO and marketing within the healthtech industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Levallois-Perret, France
Geographic Context:
- Levallois-Perret is a western suburb of Paris, located on the Right Bank of the Seine
- The area is well-connected by public transportation, with easy access to the city center
- Levallois-Perret offers a mix of urban and suburban living, with a variety of amenities and attractions nearby
Work Schedule: Standard full-time work schedule, with flexibility for remote work as needed
ASSUMPTION: The office location in Levallois-Perret provides easy access to the city of Paris, with a variety of amenities and attractions nearby.
💼 Interview & Application Insights
Typical Process:
- 45’ interview with the Talent Partner
- 60’ interview with the Hiring Manager, Head of Growth
- Case study
- 30’ interview with our VP Growth and Strategy
- At least one reference check
Key Assessment Areas:
- SEO expertise and strategic thinking
- Collaboration and communication skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Doctolib's mission and values
- Prepare for the case study by researching Doctolib's SEO performance and identifying areas for improvement
- Be ready to discuss your approach to SEO strategy and execution in a competitive market
ATS Keywords: SEO, B2B, Strategy, Growth, Marketing, Healthcare, Lead Generation, Content Management, Performance Analysis, Market Insight
ASSUMPTION: The interview process for this role is designed to assess the candidate's SEO expertise, strategic thinking, and cultural fit with the company.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Moz
- Ahrefs
- Google Search Console
- Google Data Studio
- Asana or similar project management tool
ASSUMPTION: The tools and technologies listed are commonly used in SEO roles and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Data-driven
- Responsible
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving growth through SEO strategies in competitive markets?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you have a strong understanding of SEO best practices and a data-driven mindset?
- Are you adaptable and comfortable working in a fast-paced, dynamic environment?
ASSUMPTION: Candidates who align with Doctolib's company values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple verticals and tailored SEO strategies
- Collaborating effectively with cross-functional teams in a fast-paced environment
- Staying up-to-date with industry trends, algorithm updates, and emerging technologies
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: These challenges are inherent to the role and require a strong, strategic, and adaptable SEO professional to succeed.
📈 Similar Roles Comparison
- This role is similar to other SEO Strategist positions, but with a focus on the healthcare industry and a data-driven, collaborative work environment
- Unlike other SEO roles, this position requires a strong understanding of the healthcare industry and its unique challenges
- Career progression in this role may lead to leadership positions within the Growth Marketing team or other areas of the business
ASSUMPTION: This role offers unique opportunities and challenges compared to other SEO Strategist positions, with a focus on the healthcare industry and a data-driven, collaborative work environment.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a new healthcare vertical, including keyword research, on-page optimization, and link building
- Conducting a competitive analysis of the French healthcare market and identifying opportunities for growth through SEO
- Managing a team of SEO specialists to execute a large-scale SEO campaign, driving significant traffic and lead generation for a major healthcare client
ASSUMPTION: These sample projects are representative of the types of initiatives an SEO Strategist in this role might undertake, with a focus on driving growth and lead generation through SEO.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Doctolib's SEO performance and identify areas for improvement?
- How does the Growth Marketing team collaborate with other departments, such as Product and Content, to achieve shared goals?
- What are the biggest challenges facing the SEO team in the French market, and how can this role help address them?
- How does Doctolib support the professional development and growth of its employees, particularly in the area of SEO?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to assess their fit with the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements
- Write a cover letter that demonstrates your understanding of Doctolib's mission and values, and your fit for the role
- Prepare for the case study by researching Doctolib's SEO performance and identifying areas for improvement
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
