📌 Core Information
🔹 Job Title: SEO Strategist FR (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent, Full Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Levallois office-based)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a robust SEO strategy to drive growth in the French market
- Crafting dedicated SEO plans tailored to various healthcare practitioner verticals
- Collaborating with global product and website teams to integrate technical SEO best practices
- Working closely with product marketing managers to identify strategic topics and opportunities
- Managing content creation and performance analysis to optimize traffic, rankings, and conversion metrics
ASSUMPTION: This role requires a high level of strategic thinking and technical SEO expertise to drive growth in a competitive market.
📋 Key Responsibilities
✅ Strategic SEO Leadership: Develop and execute a robust SEO strategy that serves as a key driver of growth, directly contributing to the acquisition of new healthcare practitioners in the French market.
✅ Vertical Support: Craft dedicated SEO plans tailored to various verticals, ensuring a targeted approach to each segment, that generate leads (SQL & MQL).
✅ Global/Local Collaboration: Partner with the Global product & website teams to integrate technical SEO best practices and innovations, while aligning with broader business goals.
✅ Collaborative Growth Initiatives: Work closely with Product Marketing Managers per vertical to identify strategic topics and opportunities, ensuring our content strategy effectively supports growth objectives.
✅ Content Management: Collaborate with internal content teams and external agencies to produce high-quality content that aligns with our SEO strategy and brand objectives, driving engagement and conversion.
✅ Performance Analysis: Utilize advanced analytics tools to track and analyze SEO performance, providing insights and recommendations to optimize traffic, rankings, and conversion metrics.
✅ Market Insight and Adaptation: Stay informed about industry trends, algorithm updates, and emerging technologies to continuously refine our SEO strategy and maintain a competitive edge.
ASSUMPTION: This role requires a strong understanding of SEO best practices, analytics, and market trends to effectively drive growth and maintain a competitive edge.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Over 5 years of proven experience in SEO, with a strong preference for experience in the B2B industry.
Required Skills:
- Proven ability to drive growth through SEO strategies in competitive markets
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, etc.
- Experience in managing content creation with agencies/partners or internal teams
- Strong collaboration skills with cross-functional teams
- Strong analytical skills and a strategic, data-driven mindset
- Excellent communication and project management skills
- Ability to work independently and as part of a team
Preferred Skills:
- Fluency in French and English
- Experience in the healthcare or e-health industry
- Knowledge of the French market and consumer behavior
ASSUMPTION: Candidates with a strong background in B2B SEO and a proven track record of driving growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (fixed) + bonus on objectives (according to your profile). The estimated range is based on market research for SEO Strategist roles in Paris, considering the required experience level.
Benefits:
- Free health insurance for you and your family
- Quarterly bonus
- Up to 14 days of RTT (Récupération de Temps de Travail)
- Flexible workplace policy offering both hybrid and office-based mode
- Flexibility days allowing to work in EU countries and the UK 10 days per year
- Wellbeing program (free mental health and coaching offer with our partner moka.care)
- Lunch voucher with Swile card
- Work Council subsidy to refund part of sport club membership or creative class
- Bicycle subsidy
- Reimbursement of public transportation
- Relocation support for international mobilities
Working Hours: Full-time, 40 hours per week. Flexible hours and remote work options available.
ASSUMPTION: The salary range is estimated based on market research for SEO Strategist roles in Paris, considering the required experience level. The benefits listed are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Doctolib is a leading e-health platform that connects healthcare professionals with patients, providing online appointments and teleconsultations. The e-health industry is growing rapidly, driven by increasing demand for digital healthcare services.
Company Size: Doctolib has 1,001-5,000 employees, making it a mid-sized company with a well-established presence in the market. This size offers the stability and resources of a larger organization while maintaining a dynamic and innovative startup culture.
Founded: Doctolib was founded in 2013 and has since grown to become the leading e-health platform in Europe, with offices in France, Germany, and Italy.
Company Description:
- Doctolib's mission is to improve access to healthcare for everyone by providing a user-friendly online platform that connects patients with healthcare professionals.
- The company offers a wide range of services, including online appointments, teleconsultations, and a patient management system for healthcare professionals.
- Doctolib is committed to improving the work-life balance of healthcare professionals by streamlining administrative tasks and providing flexible scheduling options.
Company Specialties:
- E-health
- Telehealth
- Online appointments
- Healthcare technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on improving access to healthcare and its commitment to supporting healthcare professionals make it an attractive employer for candidates interested in the e-health industry.
📊 Role Analysis
Career Level: This role is a mid-level position within the Growth Marketing team, reporting directly to the Head of Growth.
Reporting Structure: The SEO Strategist will work closely with the Global Product and Website teams, as well as Product Marketing Managers per vertical.
Work Arrangement: This role is hybrid, with a flexible workplace policy offering both hybrid and office-based modes. The office is located in Levallois, with flexibility to work in EU countries and the UK up to 10 days per year.
Growth Opportunities:
- As Doctolib continues to expand, there may be opportunities for the SEO Strategist to take on additional responsibilities or move into a management role.
- The company encourages internal mobility and offers training and development opportunities to support career growth.
ASSUMPTION: This role offers the opportunity to work in a dynamic and growing industry, with potential for career advancement as the company continues to expand.
🌍 Location & Work Environment
Office Type: Doctolib's office in Levallois is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 54, Quai Charles Pasqua, Levallois-Perret, Île-de-France 92300, FR
Geographic Context:
- Levallois-Perret is a suburb of Paris, located just west of the city center. It is well-connected by public transportation, with easy access to the capital.
- The region is home to a thriving tech industry, with many startups and established companies based in the area.
- Levallois-Perret offers a mix of urban and suburban living, with plenty of green spaces and cultural attractions nearby.
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM. Employees are expected to work a total of 40 hours per week, with the option to work remotely up to two days per week.
ASSUMPTION: The hybrid work arrangement and flexible scheduling options make this role an attractive opportunity for candidates seeking a balance between office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- 45’ interview with the Talent Partner
- 60’ interview with the Hiring Manager, Head of Growth
- Case study
- 30’ interview with our VP Growth and Strategy
- At least one reference check
Key Assessment Areas:
- SEO expertise and strategic thinking
- Collaboration and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Doctolib's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Demonstrate your understanding of the French market and consumer behavior in your application materials.
- Prepare for the case study by researching Doctolib's business and competition, and developing a strategic SEO plan for a specific vertical.
ATS Keywords: SEO, B2B, Growth, Strategy, Vertical, Collaboration, Analytics, Market Insight, Healthcare, E-health, Telehealth, Online Appointments
ASSUMPTION: The interview process is designed to assess the candidate's technical SEO expertise, strategic thinking, and cultural fit with Doctolib's values and work environment.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Moz
- Ahrefs
- Google Search Console
- Google Data Studio
- Microsoft Office Suite
ASSUMPTION: The SEO Strategist will be expected to have proficiency in a range of SEO tools and analytics platforms to effectively track and analyze performance.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We always put patients first and strive to improve their experience with our platform.
- Innovative: We embrace change and continuously seek new ways to improve our services and products.
- Collaborative: We work together as one team, supporting each other's growth and success.
Work Style:
- Data-driven: We make decisions based on data and analytics, continuously monitoring and optimizing our strategies.
- Adaptable: We are open to feedback and willing to adjust our approach as needed to achieve our goals.
- Results-oriented: We focus on delivering results and driving growth for our business and our partners.
Self-Assessment Questions:
- How do you align with Doctolib's patient-centric approach, and how would you ensure that our SEO strategy supports this value?
- Describe a time when you had to adapt your SEO strategy based on feedback or changing market conditions. How did you approach this challenge, and what was the outcome?
- How do you prioritize and manage multiple projects and stakeholders, ensuring that you deliver results on time and within budget?
ASSUMPTION: Doctolib's values and work style are designed to foster a collaborative and innovative work environment, with a strong focus on patient-centric care and data-driven decision-making.
⚠️ Potential Challenges
- The French healthcare market is highly competitive, with many established players and new entrants. The SEO Strategist must be able to differentiate Doctolib's offerings and maintain a competitive edge.
- Doctolib's rapid growth and expansion present both opportunities and challenges, requiring the SEO Strategist to adapt to changing priorities and market conditions.
- The hybrid work arrangement may present communication and collaboration challenges, requiring the SEO Strategist to be proactive and organized in managing remote team members and stakeholders.
- The Levallois office is located in the suburbs of Paris, which may present commuting challenges for some candidates.
ASSUMPTION: The SEO Strategist must be able to navigate a dynamic and competitive market, adapt to changing priorities, and effectively manage remote team members and stakeholders.
📈 Similar Roles Comparison
- Compared to other SEO Strategist roles, this position offers a unique opportunity to work in the growing e-health industry, with a focus on improving access to healthcare for patients.
- The French market presents specific challenges and opportunities, requiring the SEO Strategist to have a deep understanding of local consumer behavior and market trends.
- Career progression in this role may involve moving into a management position or taking on additional responsibilities as Doctolib continues to expand.
ASSUMPTION: This role offers a unique opportunity to work in the e-health industry, with potential for career growth and development as the company continues to expand.
📝 Sample Projects
- Developing a targeted SEO strategy for a specific vertical, such as physiotherapists, to drive lead generation and acquisition.
- Conducting a comprehensive keyword research and analysis to identify high-volume, low-difficulty opportunities for Doctolib's website.
- Collaborating with the content team to create high-quality, SEO-optimized content that aligns with Doctolib's brand and growth objectives.
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and initiatives that the SEO Strategist may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Doctolib's SEO strategy, and how this role will contribute to its evolution and success?
- How does Doctolib approach collaboration and communication between the Growth Marketing team and other departments, such as Product and Content?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to Doctolib's overall growth objectives?
- How does Doctolib support the professional development and career growth of its employees, particularly within the Growth Marketing team?
- What are the biggest challenges facing the e-health industry in France, and how does Doctolib plan to address these challenges in the coming years?
ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the e-health industry, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills, demonstrating your understanding of the French market and consumer behavior.
- Prepare for the case study by researching Doctolib's business and competition, and developing a strategic SEO plan for a specific vertical.
- Follow up with the Talent Partner one week after submitting your application to inquire about the status of your application and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
