SEO Strategist (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: SEO Strategist (Remote Canada) - Future Opening

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.
• Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time.
• Acting as the main point of contact for clients, building strong, trust-based relationships.
• Conducting comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities.
• Collaborating with cross-functional teams, including content writers, designers, and project managers, to deliver high-quality campaigns that meet client expectations.

ASSUMPTION: This role requires a balance of strategic thinking, project management, and technical SEO skills. The ideal candidate will be comfortable working independently and in a team environment, with a strong focus on client success.

📋 Key Responsibilities

✅ Develop and implement custom marketing strategies aligned with client goals and Directive best practices.

✅ Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.

✅ Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.

✅ Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.

✅ Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.

✅ Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals.

✅ Oversee strategy execution, ensuring tasks are assigned, tracked, and completed on time using Asana.

✅ Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.

✅ Act as the main point of contact for clients, building strong, trust-based relationships through proactive communication.

✅ Keep internal leadership informed about roadblocks, growth opportunities, and account changes.

✅ Prepare and present regular updates on client strategy progress, including bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.

✅ Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.

✅ Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.

✅ Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

ASSUMPTION: This role requires a strong understanding of both strategic marketing and technical SEO. The ideal candidate will be able to balance high-level strategy with hands-on execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in SEO, content strategy, or a related role

Required Skills:

• Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).
• Proven ability to develop and implement marketing strategies that drive organic growth.
• Strong project management skills, with experience using project management tools like Asana.
• Excellent communication and client relationship management skills.
• Solid understanding of technical SEO, including site audits, structured data, and Core Web Vitals.

Preferred Skills:

• Experience with Ahrefs, STAT, or BrightEdge.
• Fluency in additional languages.

ASSUMPTION: The ideal candidate will have a strong foundation in both content strategy and technical SEO, with a proven track record of driving organic growth for clients.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on experience and industry standards for SEO Strategist roles in Toronto)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Mental health support through Spring Health and Headspace
• Physical health support through Gympass
• Unlimited PTO, paid company holidays, your birthday off, end of year recharge (closed December 24 - January 1), and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Annual anniversary trip with peers and executive leadership for fun and entertainment

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Strategist roles in Toronto. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B tech and SaaS marketing. They use a marketing methodology called Customer Generation, which focuses on SQLs and customers instead of traditional metrics like MQLs.

Company Size: 51-200 employees (as of 2025)

Founded: 2014

Company Description:

• Directive Consulting is the performance marketing agency for SaaS and Tech companies.
• They use Customer Generation, a marketing methodology developed by them, which focuses on SQLs and Customers instead of traditional metrics like MQLs.
• Their services include Paid Media, SEO/Content, CRO, and Video to their clients by creating comprehensive digital marketing strategies that allow their clients to hit their SQL targets, every time.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established performance marketing agency with a strong focus on B2B tech and SaaS marketing. They have a global presence with offices in the Americas, EMEA, and APAC.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Associate Director (AsD) and works closely with cross-functional teams, including content writers, designers, and project managers.

Work Arrangement: 100% remote, with the option to work from Directive's state-of-the-art offices in Irvine, California, or other global locations where the company has established businesses, including Canada, the UK, and Australia.

Growth Opportunities:

• Advancement to Senior SEO Strategist or Associate Director roles.
• Expansion of responsibilities to include management of junior team members.
• Opportunities to work on larger, more complex client accounts.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the company.

🌍 Location & Work Environment

Office Type: Remote-first, with state-of-the-art offices in Irvine, California, and other global locations.

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US; Canada, CA; Mexico, MX; United Kingdom, GB

Geographic Context:

• Toronto is the largest city in Canada and the capital of the province of Ontario.
• It is a major commercial hub and a center for technology, finance, and culture.
• The city has a diverse and multicultural population, with a strong job market for marketing and tech professionals.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: Toronto offers a dynamic and vibrant work environment for marketing and tech professionals, with a strong job market and diverse cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR team.
• Technical assessment or case study presentation.
• Final interview with the hiring manager and/or team members.
• Background check and reference check.
• Job offer and onboarding.

Key Assessment Areas:

• Technical SEO skills and knowledge.
• Strategic thinking and problem-solving abilities.
• Project management and organizational skills.
• Excellent communication and client relationship management skills.
• Cultural fit and alignment with Directive Consulting's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO and content strategy experience.
• Include specific examples of your experience with SEO audits, keyword research, and link-building campaigns.
• Demonstrate your understanding of Directive Consulting's unique approach to B2B tech and SaaS marketing.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a remote environment.

ATS Keywords: SEO, content strategy, technical SEO, site audits, structured data, Core Web Vitals, data analysis, project management, client communication, link building, keyword research, Google Analytics, SEMrush, Excel, Screaming Frog, content campaigns

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical SEO skills and strategic thinking. Applicants should be prepared to demonstrate their expertise and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• Screaming Frog
• SEMrush
• GA4
• Google Search Console
• Excel
• Asana
• Slack
• Zoom

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed, with a strong preference for expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize the well-being and growth of our team members above all else.
• Transparency: We foster an open and honest environment where information flows freely, and everyone has a voice.
• Accountability: We take ownership of our work and hold ourselves and each other to high standards.
• Continuous Learning: We embrace a growth mindset and are committed to lifelong learning and improvement.
• Collaboration: We work together, supporting each other's success, and celebrating our collective achievements.

Work Style:

• Remote-first, with a strong focus on asynchronous communication and work-life balance.
• Data-driven, with a emphasis on measurable results and continuous improvement.
• Collaborative, with a emphasis on cross-functional teamwork and knowledge sharing.
• Fast-paced, with a focus on agility and adaptability in a dynamic industry.

Self-Assessment Questions:

• How do you prioritize your own well-being and the well-being of your team members in a remote work environment?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you approach it?
• How do you balance data-driven decision making with a focus on continuous learning and improvement?

ASSUMPTION: Directive Consulting places a strong emphasis on cultural fit and alignment with their core values. Applicants should be prepared to demonstrate their understanding of the company's values and work style throughout the interview process.

⚠️ Potential Challenges

• The role may require occasional travel to client sites or Directive offices for meetings and training.
• The remote work environment may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills.
• The role may involve working with tight deadlines and managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
• The dynamic nature of the digital marketing industry may require the candidate to stay up-to-date with the latest trends and best practices, potentially involving ongoing professional development and training.

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, remote work environment with a strong focus on client success and continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Senior SEO Strategist or SEO Manager role in a digital marketing agency, with a focus on B2B tech and SaaS marketing.
• However, Directive Consulting's unique approach to B2B marketing, focusing on SQLs and customers instead of traditional metrics like MQLs, sets it apart from other agencies.
• Career paths for this role may include advancement to Associate Director or Director roles within the company, with opportunities to specialize in specific areas of interest, such as Paid Media, Content, or CRO.

ASSUMPTION: While this role shares similarities with other SEO Strategist or Manager roles, Directive Consulting's unique approach to B2B marketing and focus on SQLs and customers make it a distinct opportunity for the right candidate.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a B2B tech client, identifying technical issues, content gaps, and optimization opportunities, and delivering actionable recommendations to improve site performance and rankings.
• Developing and implementing a link-building campaign for a SaaS client, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.
• Crafting a creative brief and ideating a compelling content campaign for a B2B tech client, based on competitor and audience insights, to drive organic growth and maximize search visibility.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, with a focus on technical SEO, strategic thinking, and project management.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to B2B tech and SaaS marketing, and how it differs from other agencies?
• How does the company support the professional development and growth of its team members?
• Can you provide an example of a time when the company adapted to a significant change in the market or industry, and how did it approach it?
• How does the company foster a culture of transparency and open communication in a remote work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?

ASSUMPTION: These key questions will help applicants better understand the company's unique approach to B2B tech and SaaS marketing, as well as the specific requirements and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant SEO and content strategy experience, with a focus on technical SEO skills and strategic thinking.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a remote environment.
• Research Directive Consulting's unique approach to B2B tech and SaaS marketing, and be prepared to discuss how your skills and experience align with the company's values and work style.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.