SEO Strategist (Remote Mexico) - Future Opening

📌 Core Information

🔹 Job Title: SEO Strategist (Remote Mexico) - Future Opening

🔹 Company: Directive Consulting

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Mexico)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.
• Overseeing strategy execution, ensuring tasks are assigned, tracked, and completed on time.
• Acting as the main point of contact for clients, building strong, trust-based relationships.
• Conducting comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities.
• Collaborating with cross-functional teams to deliver high-quality campaigns that meet client expectations.

ASSUMPTION: This role requires a balance of strategic thinking, project management, and technical SEO skills. The ideal candidate will be comfortable working independently and collaborating with various teams to achieve client goals.

📋 Key Responsibilities

✅ Develop and implement custom marketing strategies aligned with client goals and Directive best practices.

✅ Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.

✅ Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.

✅ Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.

✅ Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.

✅ Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals.

✅ Oversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time using Asana.

✅ Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.

✅ Act as the main point of contact for clients, building strong, trust-based relationships through proactive communication.

✅ Keep internal leadership informed about roadblocks, growth opportunities, and account changes.

✅ Prepare and present regular updates on client strategy progress, including bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.

✅ Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.

✅ Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.

✅ Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

ASSUMPTION: This role requires a strong understanding of both strategic marketing and technical SEO. The ideal candidate will be comfortable working with data, tools, and cross-functional teams to deliver results-driven campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2-5 years of experience in SEO, content strategy, or a related role.

Required Skills:

• Expertise in Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).
• Proven experience in developing and implementing SEO strategies.
• Strong project management skills, with experience using Asana or similar tools.
• Excellent communication and client relationship management skills.
• Fluency in English and Spanish.

Preferred Skills:

• Experience with Ahrefs, STAT, or BrightEdge.
• Familiarity with LTV modeling, customer generation, and share of SERP frameworks.
• Experience working remotely in a global team.

ASSUMPTION: The ideal candidate will have a strong foundation in both strategic marketing and technical SEO, with experience working with data-driven tools and cross-functional teams.

💰 Compensation & Benefits

Salary Range: The salary range for this role is MXN 80,000 - 120,000 per year, depending on experience and qualifications. This estimate is based on industry standards for mid-level SEO strategist roles in Mexico.

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Mental health support through Spring Health and Headspace membership.
• Physical health support through Gympass.
• Unlimited PTO, paid company holidays, your birthday off, end-of-year recharge (closed December 24 - January 1), and paid parental leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership for fun and entertainment!

Working Hours: This role operates on a standard 40-hour workweek, with flexible hours and the option to work remotely from anywhere in Mexico.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level SEO strategist roles in Mexico. The actual salary may vary based on the candidate's experience, qualifications, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Directive Consulting is a performance marketing agency specializing in B2B tech and SaaS marketing. They focus on generating SQLs and customers instead of traditional metrics like MQLs.

Company Size: Directive Consulting is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Directive Consulting was founded in 2014 and has since grown to become a global team serving clients worldwide.

Company Description:

• Directive Consulting is the performance marketing agency built for B2B companies.
• Their proven Customer Generation methodology has generated over $1B in revenue for clients in the last 10 years.
• Their global team blends best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps to bring clients' performance marketing campaign results to life.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established agency with a strong focus on performance marketing and a proven track record of generating results for B2B clients.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in SEO, content strategy, or a related field.

Reporting Structure: The SEO Strategist reports directly to the Associate Director (AsD) and works closely with cross-functional teams, including content writers, designers, and project managers.

Work Arrangement: This role operates on a fully remote basis, with the option to work from Directive Consulting's state-of-the-art offices in Irvine, California, or from anywhere in Mexico.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the SEO Strategist to take on more responsibilities or move into a senior role.
• Directive Consulting offers an annual bonus based on tenure, which scales in total amount over time, providing incentives for long-term growth and success.
• The company's global presence and diverse client base offer opportunities to work on various projects and gain exposure to different industries.

ASSUMPTION: This role provides ample opportunities for growth and development within the company, with a clear path for career progression and a strong focus on employee success.

🌍 Location & Work Environment

Office Type: Directive Consulting offers a remote-first work environment with state-of-the-art offices in Irvine, California, and the option to work from anywhere in Mexico.

Office Location(s): 5201 California Ave, #150, Irvine, California, 92617, US

Geographic Context:

• Mexico is the largest Spanish-speaking country in the Americas, with a diverse culture and a growing tech industry.
• The time zone for Mexico is Central Standard Time (CST), which is 1 hour behind Eastern Standard Time (EST) and 2 hours behind Atlantic Standard Time (AST).
• The official language of Mexico is Spanish, with English widely spoken in business and tourism sectors.

Work Schedule: This role operates on a standard 40-hour workweek, with flexible hours and the option to work remotely from anywhere in Mexico.

ASSUMPTION: Working remotely for Directive Consulting offers a flexible and dynamic work environment, with the option to work from anywhere in Mexico and enjoy the company's state-of-the-art offices when desired.

💼 Interview & Application Insights

Typical Process:

• The application process involves submitting a resume and cover letter through the provided link.
• Candidates who meet the qualifications will be invited for an initial phone or video screening with the HR team.
• Successful candidates will then be invited for a series of interviews with the hiring manager and other team members, including a case study or project presentation.
• Finalists may be required to complete a background check and provide references before an offer is extended.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Technical SEO knowledge and experience.
• Project management and organizational skills.
• Excellent communication and client relationship management skills.
• Fluency in English and Spanish.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of SEO strategies and technical SEO concepts in your application materials.
• Showcase your ability to work independently and collaborate with cross-functional teams in your previous roles.
• Prepare a portfolio or examples of your previous work to showcase your skills and achievements.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

ATS Keywords: SEO, content strategy, technical SEO, site audits, structured data, Core Web Vitals, data analysis, project management, client communication, link building, Google Analytics, SEMrush, Screaming Frog, Google Search Console, Excel, content campaigns

ASSUMPTION: The application process for Directive Consulting is competitive, and candidates who demonstrate a strong understanding of SEO strategies, technical SEO concepts, and relevant experience will have the best chance of success.

🛠️ Tools & Technologies

• Screaming Frog
• SEMrush
• GA4
• Google Search Console
• Excel
• Asana
• Slack
• Zoom

ASSUMPTION: The tools and technologies listed are essential for the SEO Strategist role at Directive Consulting. Familiarity with these tools and a willingness to learn new ones are crucial for success in this position.

👔 Cultural Fit Considerations

Company Values:

• People First: Directive Consulting prioritizes the well-being and success of their employees.
• Collaboration: They foster a collaborative work environment that encourages teamwork and knowledge-sharing.
• Continuous Learning: The company supports ongoing professional development and growth opportunities for their employees.
• Integrity: Directive Consulting operates with honesty, transparency, and ethical standards in all aspects of their business.
• Accountability: They hold themselves and their team members responsible for delivering results and driving client success.

Work Style:

• Directive Consulting offers a remote-first work environment with flexible hours and the option to work from anywhere in Mexico.
• The company values a strong work-life balance and encourages employees to prioritize their well-being.
• They foster a dynamic and inclusive work culture that welcomes diverse perspectives and ideas.
• Directive Consulting promotes a results-driven and data-informed approach to marketing and business strategy.

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working independently and collaborating with cross-functional teams to deliver results?
• Do you have a strong understanding of SEO strategies and technical SEO concepts, and are you eager to apply them in a dynamic and fast-paced work environment?
• Are you fluent in English and Spanish, and comfortable communicating with clients and team members in both languages?
• Do you prioritize your well-being and work-life balance, and are you able to manage your time effectively in a remote work setting?

ASSUMPTION: Directive Consulting values candidates who are self-motivated, results-driven, and able to thrive in a remote and dynamic work environment. Strong communication skills, cultural fit, and a passion for SEO and marketing are essential for success in this role.

⚠️ Potential Challenges

• Working remotely may present challenges in maintaining a healthy work-life balance and staying motivated in a home office environment.
• The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously.
• The competitive nature of the SEO industry may present challenges in keeping up with the latest trends and best practices.
• The global nature of Directive Consulting's client base may require candidates to work with team members in different time zones and adapt to cultural differences.

ASSUMPTION: The SEO Strategist role at Directive Consulting presents unique challenges and opportunities for growth and development. Candidates who are adaptable, resilient, and eager to learn will be best positioned to succeed in this dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on strategic marketing and technical SEO, requiring a strong understanding of both disciplines.
• In the SEO industry, this role is similar to SEO Manager or Senior SEO Strategist positions, with a focus on strategy development, execution, and client communication.
• Career paths for this role may include progression to Senior SEO Strategist, SEO Director, or other leadership positions within the marketing or SEO fields.

ASSUMPTION: The SEO Strategist role at Directive Consulting is unique in its blend of strategic marketing and technical SEO skills, offering a clear path for career progression and growth opportunities within the company.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a SaaS client, identifying technical issues, content gaps, and optimization opportunities to improve site performance and rankings.
• Developing and implementing a link-building campaign for an enterprise-level B2B client, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.
• Crafting a creative brief and ideating a compelling content campaign for a tech client, based on competitor and audience insights, to drive engagement and conversions.

ASSUMPTION: The SEO Strategist role at Directive Consulting offers a diverse range of projects and opportunities to work with clients across various industries and verticals, allowing candidates to gain exposure to different aspects of the SEO and marketing fields.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for an SEO Strategist in this role?
• How does Directive Consulting support the professional development and growth of its SEO Strategists?
• Can you provide an example of a successful SEO campaign that the team has executed for a B2B client?
• How does Directive Consulting approach collaboration and communication with remote team members and clients?
• What are the most challenging aspects of working remotely for an SEO Strategist at Directive Consulting, and how does the company support its employees in overcoming these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and work environment.

📝 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or examples of your previous work to showcase your skills and achievements.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
• If invited for an interview, be prepared to discuss your SEO strategies, technical SEO concepts, and your ability to work independently and collaborate with cross-functional teams.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.