SEO & Website Content Specialist

📌 Core Information

🔹 Job Title: SEO & Website Content Specialist

🔹 Company: Virtual Staff 365

🔹 Location: Philippines (Remote)

🔹 Job Type: Part-time

🔹 Category: Marketing & SEO

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Optimizing existing landing pages for improved SEO performance
• Creating new landing pages using templates and managing updates in WordPress
• Collaborating with the team on content and SEO-related tasks
• Conducting keyword research and implementing targeting strategies
• Reviewing and enhancing FAQ sections for better user experience and SEO

ASSUMPTION: This role requires a balance of creative copywriting skills and technical SEO knowledge. It's ideal for someone who enjoys both content creation and optimization.

📋 Key Responsibilities

✅ Review and update existing landing pages to improve SEO performance

✅ Optimize content for search engines (alt text, metadata, headings, internal linking, etc.)

✅ Conduct keyword research and implement targeting strategies across pages

✅ Create new landing pages using templates and publish in WordPress

✅ Review and enhance FAQ sections to align with user intent and SEO

✅ Use WordPress to manage updates and add internal linking modules

✅ Collaborate with the team on other content or SEO-related tasks as needed

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on improving the website's SEO performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in SEO, content management, or a related role

Required Skills:

• Strong copywriting skills with a focus on clarity, engagement, and SEO
• Solid understanding of on-page SEO and technical SEO fundamentals
• Experience using WordPress for website and content management
• Ability to conduct keyword analysis and suggest targeting improvements
• Highly detail-oriented with a proactive, self-managed work style
• Familiarity with tools like Google Search Console, SEMrush, or similar (a plus!)

Preferred Skills:

• Experience working remotely with an Australian-based team
• Fluency in English with excellent communication skills

ASSUMPTION: Candidates should have a strong background in SEO and content management, with a proven track record of improving website performance.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 50,000 per month (pro-rated for part-time work, based on experience and skills)

Benefits:

• HMO
• Annual leave
• Christmas Bonus equivalent to 1 month's wage (pro-rata)

Working Hours: Dayshift (Australian business hours)

ASSUMPTION: The salary range is estimated based on industry standards for part-time SEO specialists in the Philippines with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Outsourcing and Offshoring Consulting

Company Size: 51-200 employees

Founded: 2016

Company Description:

• VirtualStaff365 is a Melbourne-based outsourcing specialist helping Australian businesses save time and money by finding talented, skilled virtual staff in the Philippines and South Africa.
• They specialize in recruiting and retaining home-based virtual assistants and helping larger businesses to source suitable outsourcing facilities (BPO's).
• Their mission is to help local Australian businesses successfully take on virtual staff and grow their operations.

Company Specialties:

• Virtual Assistants
• Outsourcing
• Offshoring
• BPO
• Recruitment
• Philippines and South Africa

Company Website: http://www.virtualstaff365.com.au

ASSUMPTION: VirtualStaff365's expertise in outsourcing and offshoring makes them well-positioned to support Australian businesses in finding and managing remote talent.

📊 Role Analysis

Career Level: Mid-level SEO specialist

Reporting Structure: This role reports directly to the marketing manager or a similar position within the client's organization.

Work Arrangement: Fully remote, working with an Australian-based team during Australian business hours.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior role as the team grows.
• Opportunity to work with a diverse range of clients and industries, expanding SEO knowledge and skills.
• Possibility to transition to a full-time role or take on additional projects as the business expands.

ASSUMPTION: This role offers opportunities for professional growth and development within the SEO and content management fields.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Philippines

Geographic Context:

• The Philippines has a large talent pool with a strong English proficiency, making it an ideal location for remote work.
• The time zone difference with Australia allows for efficient collaboration during Australian business hours.
• The cost of living in the Philippines is generally lower than in Australia, enabling businesses to save on labor costs.

Work Schedule: Dayshift (Australian business hours)

ASSUMPTION: The fully remote work arrangement allows for flexibility and a better work-life balance, while the time zone difference enables efficient collaboration with the Australian-based team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• Technical assessment or test project to evaluate SEO and content management skills
• Final interview with the hiring manager or client representative

Key Assessment Areas:

• SEO knowledge and skills
• Content creation and optimization abilities
• Communication and collaboration skills
• Cultural fit with the Australian-based team and client's organization

Application Tips:

• Highlight relevant SEO and content management experience in your resume and cover letter.
• Include examples of successful SEO campaigns or projects you've worked on.
• Demonstrate your understanding of the role and the company's mission in your application materials.

ATS Keywords: SEO, content management, WordPress, keyword research, on-page optimization, technical SEO, detail-oriented, proactive, remote work, Australian business hours

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant SEO and content management experience and demonstrate their fit for the role and the company's mission.

🛠️ Tools & Technologies

• WordPress
• Google Search Console
• SEMrush or similar SEO tools
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in SEO and content management.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Results-driven

Work Style:

• Proactive and self-managed
• Detail-oriented and quality-focused
• Adaptable and responsive to client needs
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have a proven track record of improving website performance through SEO and content management?
• Are you comfortable working remotely with an Australian-based team and managing your time effectively?
• Do you thrive in a proactive, self-managed work environment and enjoy taking ownership of projects?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing time zones and communication with an Australian-based team
• Adapting to the unique needs and preferences of various clients
• Keeping up with the latest SEO trends and best practices
• Balancing multiple projects and priorities in a remote work environment

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a commitment to continuous learning and development.

📈 Similar Roles Comparison

• This role is similar to an SEO Specialist or Content Manager position, but with a focus on part-time work and remote collaboration with an Australian-based team.
• In the Philippines, this role is competitive with other SEO and content management positions, offering a similar salary range and benefits package.
• Career progression in this role could lead to a senior SEO specialist or content management role, or a full-time position with the client's organization.

ASSUMPTION: Applicants should compare this role to similar positions in the market to ensure they are making an informed decision about their career path.

📝 Sample Projects

• Conducting a comprehensive SEO audit of an e-commerce website and implementing recommended changes to improve organic traffic and conversions
• Developing and executing a content marketing strategy for a B2B company, including blog posts, case studies, and whitepapers
• Optimizing a SaaS company's website for better user experience and improved search engine rankings, resulting in a 30% increase in organic traffic

ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities the SEO & Website Content Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• What are the most significant SEO challenges facing the client's organization, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company ensure effective communication and collaboration in a remote work environment?

ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO and content management experience and demonstrate your fit for the role and the company's mission.
• Prepare for the interview by researching the company, the client's organization, and the latest SEO trends and best practices.
• Follow up with the hiring manager or recruiter after the interview to express your interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.