SEO & Website Specialist

📌 Core Information

🔹 Job Title: SEO & Website Specialist

🔹 Company: Nium

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time, Hybrid (3 days per week in the office)

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and driving SEO strategy for Nium's global brands (Instarem and Nium)
• Collaborating with cross-functional teams to optimize website performance and user experience
• Leveraging tools like Ahrefs, SEMrush, Google Analytics, and App Store platforms for insights and optimizations
• Staying updated with search and app store algorithm changes to continually improve performance
• Championing SEO education and alignment across teams to empower stakeholders

ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to drive organic growth across multiple websites and brands.

📋 Key Responsibilities

✅ Lead and own the end-to-end SEO strategy for Instarem.com and Nium.com, focusing on technical, content, and off-page pillars

✅ Develop and drive a roadmap for sustainable organic growth, aligned with broader marketing and business goals

✅ Proactively identify and prioritize new growth opportunities, from emerging keywords to content gaps and untapped markets

✅ Collaborate closely with content, product, martech, and web development teams to ensure SEO best practices are embedded into site architecture, UX, and all digital initiatives

✅ Create and execute scalable ASO strategies to improve visibility and organic installs for Instarem’s mobile app

✅ Set up and own SEO performance tracking and reporting, defining KPIs, building dashboards, and reporting regularly on impact and progress to stakeholders

✅ Stay ahead of search and app store algorithm updates, testing new approaches and bringing a growth mindset to every opportunity

ASSUMPTION: This role requires a hands-on approach to SEO, with a focus on continuous learning and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on SEO experience, ideally a mix of in-house and agency roles, with a strong track record of driving organic growth across multiple websites

Required Skills:

• Proven ability to own and lead SEO strategy end-to-end, from technical audits and keyword planning to content optimisation and stakeholder reporting
• Deep understanding of technical SEO, including site architecture, crawlability, sitemaps, robots.txt, redirects, schema, and page performance
• Expert knowledge in using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics, and App Store platforms for insights and optimizations
• Strong knowledge of international SEO, including hreflang tags, domain structuring (subdomains vs. subdirectories), and global keyword targeting
• Experience working closely with marketing, web developers, product teams, and martech stakeholders to implement scalable SEO best practices
• Fluent written and verbal English communication, with the ability to translate technical concepts into actionable recommendations
• Analytical and detail-oriented mindset, comfortable owning dashboards, KPIs, and performance reporting for multiple stakeholders
• Curious, proactive, and constantly learning, staying ahead of algorithm changes and bringing new ideas to the table

Preferred Skills:

• ASO experience using tools like AppsFlyer to improve app visibility and installs
• Experience with enterprise-level SEO tools and platforms
• Familiarity with JavaScript frameworks (e.g., React, Angular, Vue.js)

ASSUMPTION: Candidates with a strong background in SEO and a proven track record of driving organic growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a mid-level SEO specialist in Mumbai)

Benefits:

• Medical Coverage
• Employee Assistance Program
• Generous Vacation Programs, including year-end shutdown
• Flexible Working Environment (Hybrid - 3 days per week in the office)
• Role-Specific Training, Internal Workshops, and Learning Stipend
• Company-Wide Social Events, Team Bonding Activities, Happy Hours, Team Offsites, and Much More!

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level SEO specialist in Mumbai. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 501-1,000 employees

Founded: 2016

Company Description:

• Nium is the global leader in real-time, cross-border payments, enabling businesses to collect, convert, and disburse funds instantly across borders.
• The company's payout network supports 100 currencies and spans 220+ markets, with 100 markets in real-time.
• Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance.

Company Specialties:

• Cross-Border Payments
• Global Payout Network
• Regulatory Compliance

Company Website: www.nium.com

ASSUMPTION: Nium's extensive global presence and regulatory compliance enable it to provide seamless cross-border payment solutions to businesses worldwide.

📊 Role Analysis

Career Level: Mid-level SEO specialist

Reporting Structure: This role reports directly to the Global Marketing Director.

Work Arrangement: Hybrid (3 days per week in the office, with flexible working hours)

Growth Opportunities:

• Potential to expand the role's scope as Nium continues to grow and enter new markets.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Possibility to transition into a leadership role as the team grows.

ASSUMPTION: This role offers significant growth potential as Nium continues to expand its global footprint and market share.

🌍 Location & Work Environment

Office Type: Hybrid (3 days per week in the office)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the financial capital of India and a major commercial hub, offering a vibrant and diverse work environment.
• The city is well-connected by air, rail, and road, with a extensive public transportation system.
• Mumbai's cost of living is relatively high compared to other Indian cities, but it also offers higher salaries and career growth opportunities.

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: Mumbai's dynamic business environment and extensive connectivity make it an ideal location for a global payments company like Nium.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills and strategic mindset
• Collaboration and communication skills
• Cultural fit and alignment with Nium's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and achievements.
• Be prepared to discuss your approach to SEO strategy, technical SEO, and content optimization.
• Demonstrate your understanding of Nium's business and the role's requirements.
• Showcase your ability to work collaboratively and adapt to a dynamic work environment.

ATS Keywords: SEO, SEO Specialist, SEO Strategy, Technical SEO, Content Optimization, Google Analytics, Ahrefs, SEMrush, International SEO, Collaboration, Marketing, Hybrid Work, Mumbai

ASSUMPTION: Nium's hiring process is designed to assess candidates' technical skills, strategic mindset, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Ahrefs
• SEMrush
• Screaming Frog
• Google Search Console
• Google Analytics
• App Store platforms (e.g., App Store Connect, Google Play Console)
• Enterprise-level SEO tools and platforms (if applicable)

ASSUMPTION: The specific tools and technologies required for this role may evolve as Nium's SEO strategy and tech stack develop.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Agile
• Inclusive

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Results-focused and accountable

Self-Assessment Questions:

• How do you stay updated with the latest SEO trends and algorithm changes?
• Can you provide an example of a successful SEO campaign you've led, and how you approached technical SEO, content optimization, and collaboration?
• How do you prioritize and manage multiple projects and stakeholders in a dynamic work environment?

ASSUMPTION: Nium values candidates who are passionate about SEO, curious, proactive, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple brands (Instarem and Nium) with distinct SEO strategies and performance metrics
• Balancing technical SEO optimizations with user experience and content governance
• Keeping up with the fast-paced nature of SEO and algorithm changes
• Collaborating effectively with cross-functional teams in a hybrid work environment

ASSUMPTION: These challenges require a strong strategic mindset, excellent communication skills, and the ability to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving SEO strategy for two global brands within a single organization.
• Compared to agency roles, this position offers more stability and the opportunity to build long-term brand equity.
• Compared to in-house SEO roles at smaller companies, this position provides more resources and growth potential.

ASSUMPTION: This role offers a unique blend of strategic, tactical, and collaborative responsibilities, making it an attractive opportunity for experienced SEO specialists.

📝 Sample Projects

• Conducting a comprehensive technical SEO audit and implementing recommendations to improve organic traffic for Instarem.com and Nium.com
• Developing and executing a content strategy to target high-volume, low-difficulty keywords and improve search visibility for both brands
• Collaborating with the product team to optimize the mobile app's ASO strategy and improve organic installs for Instarem

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does Nium approach SEO strategy and performance tracking for multiple brands?
• Can you describe the team structure and dynamics within the global marketing department?
• How does Nium support the professional development and growth of its SEO team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nium foster a culture of collaboration and innovation within its SEO team?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and achievements, emphasizing your strategic mindset and collaborative approach
• Prepare for your interview by researching Nium's business, the role's requirements, and your approach to SEO strategy, technical SEO, and content optimization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.