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SEON - Campaign Manager

SEON Technologies
Full-time
Remote
Worldwide
πŸ” SEO & Content Marketing
πŸ“Œ Core Information

- Job Title: Campaign Manager - SEON
- Company: SEON Technologies
- Location: Austin, Texas, United States
- Job Type: Hybrid (Remote-friendly)
- Category: Marketing
- Date Posted: April 16, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid (Remote-friendly)

πŸš€ Job Overview

SEON is seeking a talented Campaign Marketing Manager to work closely with their EMEA Regional Marketing Manager and collaborate with regional sales, field, and digital teams to provide support and ensure GTM readiness. This role offers flexibility and can be based in Austin with a hybrid schedule.

Key aspects of this role include:
- Driving innovative and creative vertical and persona-based marketing campaigns
- Being the primary contact across revenue teams to organize and project manage multi-channel, cross-departmental campaign GTM
- Leading the campaign ideation and execution process, collaborating with various teams
- Translating data into understandable narratives and meaningful insights for knowledge sharing and optimization

ASSUMPTION: This role requires a high level of collaboration and project management skills to effectively work with multiple teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Drive innovative and creative vertical and persona-based marketing campaigns
βœ… Be the primary contact across revenue teams to organize and project manage multi-channel, cross-departmental campaign GTM
βœ… Lead the campaign ideation and execution process, collaborating with various teams
βœ… Deliver campaign briefings to regional sales teams, working closely with regional marketing resources
βœ… Develop sales plays with regional marketing teams and operations to develop repeatable playbooks, valuable outreach assets, and data dashboards
βœ… Work closely with sales and BDR leaders to develop, implement, and deliver a unified outreach strategy
βœ… Become an expert in SEON's ICPs, leaning on product marketing managers and sales teams to build credible demand creation and capture programs
βœ… Translate data into understandable narratives and meaningful insights for knowledge sharing and optimization
βœ… Work with marketing leadership and cross-marketing leads to develop, maintain, and own comms and campaign calendars
βœ… Optimize campaigns post-launch, communicating results and learnings based on performance

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and data analysis to ensure successful campaign outcomes.

🎯 Required Qualifications

- Education: Bachelor's degree in Marketing, Business, or a related field
- Experience: 5+ years of experience in building strategic multi-channel campaigns, generating demand, and contributing to the sales pipeline
- Required Skills:
- Ability to translate prospect buying journey into a multi-phase campaign
- Experience collaborating across PR, content, product marketing, and product teams
- Superior project management skills with the ability to orchestrate marketing efforts
- Familiarity with CRM data, reporting cadences, and optimization cycles
- Understanding of business & funnel metrics and the impact of strategy on revenue-based marketing
- Demonstrated experience and empathy for the sales function
- Excellent communication skills and the ability to maintain relationships with internal stakeholders
- Competent and comfortable with working within CRM systems like HubSpot & SFDC
- Preferred Skills:
- Understanding of the SaaS demand generation engine across Marketing, Sales, and Operations
- Strong project management & organizational skills for cross-functional communication
- An individual that embraces a culture for collaboration and shared commitment to excellence

πŸ’° Compensation & Benefits

- Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in Austin, TX)
- Benefits: Competitive benefits package (Details not specified)
- Working Hours: Full-time, Hybrid schedule (Flexible, with the option to work remotely)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Austin, TX. The benefits package is competitive but may vary based on the company's current offerings.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Software Development
- Company Size: 201-500 employees
- Founded: Not specified
- Company Description: SEON is a fraud prevention system that combines company data with real-time signals to deliver actionable fraud insights tailored to business outcomes. They aim to provide the fastest time to value in the market through a single API call, enabling quick and seamless onboarding and integration.
- Company Specialties: Fraud prevention, device fingerprinting, predictive analysis, cyber intelligence services, email analysis, risk scoring, machine learning, fraud detection, and fraud management.

πŸ“Š Role Analysis

- Career Level: Mid-level to senior marketing role
- Reporting Structure: This role reports to the EMEA Regional Marketing Manager and collaborates with regional sales, field, and digital teams
- Work Arrangement: Hybrid (Remote-friendly) with flexibility to work remotely
- Growth Opportunities: Potential growth into senior marketing roles or management positions within the marketing department

🌍 Location & Work Environment

- Office Type: Hybrid (Combination of on-site and remote work)
- Office Location(s): Austin, Texas, United States
- Geographic Context: Austin, Texas, is known for its vibrant tech industry, diverse culture, and high quality of life
- Work Schedule: Full-time, with a flexible hybrid schedule

πŸ’Ό Interview & Application Insights

- Typical Process: Not specified
- Key Assessment Areas: Marketing campaign strategy, project management skills, communication skills, and understanding of the sales function
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and project management skills
- Be prepared to discuss your understanding of the sales function and how you've collaborated with sales teams in previous roles
- Showcase your ability to translate data into meaningful insights and optimize campaigns based on performance

πŸ› οΈ Tools & Technologies

- HubSpot
- SFDC (Salesforce)
- Other marketing and project management tools (Not specified)

πŸ‘” Cultural Fit Considerations

- Company Values: Not specified
- Work Style: Collaborative, with a shared commitment to excellence
- Self-Assessment Questions:
- How do you ensure that your marketing campaigns align with the company's values and goals?
- How do you collaborate effectively with cross-functional teams to deliver successful marketing campaigns?
- How do you approach optimizing campaigns based on performance data and feedback?

⚠️ Potential Challenges

- Balancing multiple projects and stakeholders while maintaining a high level of organization and attention to detail
- Keeping up with the latest trends and best practices in marketing campaign management
- Adapting to a fast-paced, dynamic work environment with a high degree of collaboration and cross-functional communication

πŸ“ˆ Similar Roles Comparison

- Comparison point 1: This role is similar to a Marketing Campaign Manager or Demand Generation Manager role, but with a stronger focus on project management and cross-functional collaboration
- Comparison point 2: The role requires a deep understanding of the sales function and how marketing campaigns support the pipeline, bookings, and revenue goals
- Comparison point 3: This role offers the opportunity to work with a diverse range of teams and stakeholders, providing exposure to various aspects of the business and potential growth opportunities

πŸ“ Sample Projects

- Developing and executing a multi-channel marketing campaign to drive awareness and consideration for a new product launch
- Collaborating with the sales team to create targeted outreach assets and data dashboards to support a specific sales initiative
- Analyzing campaign performance data to identify trends and optimize future marketing efforts

❓ Key Questions to Ask During Interview

- How does this role fit into the overall marketing strategy for SEON?
- What are the most pressing priorities for this role in the first 90 days?
- How does SEON support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role at SEON?

πŸ“Œ Next Steps for Applicants

To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/company/ppSKk5TN87ucusGDzbevtp/jobs-at-seon-technologies)
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and project management skills
- Prepare for the interview by researching SEON's products and services, and thinking about how your marketing campaign experience aligns with the company's goals and values
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.