🔹 Job Title: Service Line Marketing Manager
🔹 Company: Versiti, Inc.
🔹 Location: Milwaukee, Wisconsin
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of healthcare, biopharma, medical devices, or laboratory industry, as well as excellent strategic planning and multichannel marketing skills.
✅ Develops and executes a service-line-specific strategy and plans for increasing sales based on the value proposition for market segment to generate demand, create differentiation and drive perceived value.
✅ Collects relevant data and analyzes market/competitor trends to provide direction to the development of marketing strategy and positioning of key services, products and product groups.
✅ Generates and manages pipeline of prospective clients for the purpose of business development engagement.
✅ Assists leadership in identifying trends and gaps for each distinct service line and develops recommendations to address findings.
✅ Develops and maintains in-depth, up-to-date product and service knowledge and communicates to a variety of audiences such as the sales team, client services, operations, etc.
✅ Recommends and manages specific marketing functions such as public relations, tradeshows, and advertising venues for each service line.
✅ Develops effective collateral, specification sheets, literature reviews, training materials and sales support for sales staff and support teams.
✅ Recommends and develops primary and secondary market research tools for each distinct lab service line.
✅ Identify and analyze financial needs and develop operational and capital expense budgets that ensure cost-effective operations
✅ Assist Senior Marketing Manager in the preparation of the budget, and ensures that Versiti resources are used wisely
✅ Process paperwork including purchases orders and invoices in a timely manner.
✅ Actively collaborates and communicates with peers in Operational roles, Business Development, Growth Marketing, and PR to deliver B2B solutions.
✅ Follows developments and advancements through relevant journals, articles and congresses, and participates in professional activities to keep abreast of technical and legal developments in the service line field.
✅ Maintains required records, reports and files as pertains to areas of responsibility.
✅ Upholds the customer services standards and management philosophy of Versiti.
✅ Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
✅ Understands and performs in accordance with all applicable regulatory and compliance requirements
✅ Complies with all standard operating policies and procedures
ASSUMPTION: This role requires strong organizational, critical and practical thinking skills, as well as outstanding interpersonal and relationship-building skills.
Education: Bachelor's Degree from an accredited college or university in life sciences, marketing, business development and/or engineering required. Master's Degree in Science degree in life sciences or Business Administration (MBA) from an accredited college/university preferred.
Experience: 4-6 years combined experience in sales and marketing communications, sales training, or product development required. Experience in healthcare, biopharma, medical devices, or laboratory testing preferred. Experience in project management or leading projects across functional areas preferred. Demonstrated ability to report on project status, deliverables, and results preferred.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a Master's degree and experience in healthcare or biopharma will have a significant advantage in this role.
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 4-6 years of experience in the healthcare industry)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM. May require occasional evenings or weekends for events or meetings.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the healthcare industry. The actual salary may vary based on factors such as the candidate's specific experience and qualifications.
Industry: Versiti operates in the healthcare industry, specifically in the fields of transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise.
Company Size: Versiti has 1,001-5,000 employees, making it a mid-sized organization. This size allows for opportunities for growth and career advancement, as well as a diverse range of roles and responsibilities.
Founded: Versiti was founded with the belief that together, blood centers can better serve people’s urgent need for life-saving healthcare. The organization is driven by the urgency of its work and inspired by the generosity of the people who rely on life-saving donations.
Company Description:
Company Specialties:
Company Website: https://www.versiti.org
ASSUMPTION: Versiti's mission and values are centered around improving the lives of patients and helping healthcare partners thrive. The organization is committed to scientific rigor, building deep relationships with donors, and becoming the partner of choice for hospitals everywhere.
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the organization.
Reporting Structure: The Service Line Marketing Manager reports directly to the Director, Service Line Marketing.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary based on the needs of the organization and the individual employee.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the organization's success.
Office Type: Versiti's headquarters is located in Milwaukee, Wisconsin, with additional offices in Grand Rapids, Michigan; Indianapolis, Indiana; and Tinley Park, Illinois.
Office Location(s): 638 N 18th St, Milwaukee, Wisconsin 53233, US; 1036 Fuller NE, Grand Rapids, MI 49503, US; 3450 N. Meridian St., Indianapolis, Indiana 46208 , US; 16100 Centennial Circle, Tinley Park, Illinois 60477, US
Geographic Context:
Work Schedule: The standard work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM. However, the work schedule may vary based on the needs of the organization and the specific service line being supported.
ASSUMPTION: The work environment at Versiti is collaborative and supportive, with a focus on teamwork and mutual respect. The organization values diversity and inclusion, and is committed to providing a safe and welcoming work environment for all employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Manager, Service Line Marketing, Healthcare Marketing, Biopharma Marketing, Medical Devices, Laboratory Testing, Strategic Planning, Multichannel Marketing, Customer Intelligence, Sales, Business Development
ASSUMPTION: The interview process at Versiti is designed to assess the candidate's skills, experience, and cultural fit with the organization. The process may vary based on the specific role and the needs of the organization.
ASSUMPTION: The specific tools and technologies used in this role may vary based on the needs of the organization and the specific service line being supported.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Cultural fit is an important factor in the hiring process at Versiti. The organization values diversity, equity, and inclusion, and is committed to providing a safe and welcoming work environment for all employees.
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication and collaboration, and a commitment to continuous learning and improvement.
ASSUMPTION: This role offers unique opportunities for professional growth and development, as well as the chance to make a significant impact on the organization's success.
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, and demonstrate the importance of strategic planning, multichannel marketing, and customer intelligence skills.
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the organization, and the specific service lines being supported. They also provide an opportunity for the candidate to assess the fit between their skills, experience, and career goals, and the opportunities available within the organization.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.