📌 Core Information
🔹 Job Title: Service Marketing Manager
🔹 Company: Philips
🔹 Location: Shanghai, China (with occasional travel to Beijing)
🔹 Job Type: Full-time
🔹 Category: Healthcare, Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with occasional remote work)
🚀 Job Overview
Key aspects of this role include:
- Identifying future service needs and market opportunities through data analysis
- Managing product introductions and determining local product portfolio and pricing
- Developing and implementing marketing strategies and promotional activities
- Building networks with professional associations and key opinion leaders
- Communicating with Philips headquarters and providing customer feedback
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally with various teams and stakeholders.
📋 Key Responsibilities
✅ Provide future service needs and market opportunities with quantified data
✅ Identify and evaluate local products for local markets and propose additions to product portfolio
✅ Develop and implement an annual tactical marketing plan
✅ Collect and analyze customer feedback on existing products on a quarterly basis
✅ Analyze competitive strategies and provide feedback to the business group (BG) / business unit (BU)
✅ Manage the New Product Introduction process and determine local product portfolio and pricing
✅ Develop and implement marketing strategies and plans, including BU-specific promotional activities and other marketing investments
✅ Build a network with professional associations and luminaries
✅ Deploy product pricing and positioning
✅ Provide flexible and competitive service solutions to primary care clients
✅ Prepare marketing materials, plan, and implement marketing activities
✅ Communicate with Philips headquarters
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on marketing activities. It requires strong project management skills and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: 10+ years of industry experience, with a strong focus on service business models and enabling service sales teams
Required Skills:
- Strong written and oral communication skills, with the ability to present to diverse audiences
- Ability to build strong relationships across internal and external parties, including executive leadership, partners, and key opinion leaders
- Fluent spoken English, with smooth communication with colleagues in Philips headquarters
- Proven experience in market analysis, product portfolio management, tactical marketing planning, and competitive strategy analysis
- Experience in managing new product introductions and determining local product portfolio and pricing
- Ability to develop and implement marketing strategies and plans, including promotional activities and other marketing investments
Preferred Skills:
- Experience working in the healthcare industry or with medical devices
- Bilingual or multilingual skills (Mandarin and/or other local languages)
- Experience working with global teams and cross-functional stakeholders
ASSUMPTION: Given the role's focus on service marketing, candidates with a strong background in service business models and enabling service sales teams will be most successful.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Shanghai, the estimated salary range is CNY 450,000 - 600,000 per year (approximately USD 65,000 - 87,000). This range may vary depending on experience and qualifications.
Benefits:
- Health benefits, including medical, dental, and vision coverage
- Flexible work schedule and access to local well-being focused activities
- Opportunities for professional development and career growth within Philips or other organizations
Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 6:00 PM), with occasional overtime and remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and Philips' internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the healthcare industry, focusing on health technology and medical devices. The company is a global leader in its sector, with a strong presence in China and other international markets.
Company Size: Philips is a large, multinational corporation with over 10,000 employees in China alone. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Philips was founded in 1891 in the Netherlands and has since grown into a global technology company with a strong focus on healthcare.
Company Description:
- Philips is committed to improving people's health and well-being through meaningful innovation
- The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- Philips sees healthcare as a connected whole, focusing on prevention, diagnosis, treatment, and recovery
Company Specialties:
- Healthcare: Philips offers a wide range of healthcare products and services, including medical imaging, diagnostic imaging, patient monitoring, and healthcare informatics
- Medical Devices: The company provides a broad portfolio of medical devices, such as ultrasound, MRI, CT, and X-ray systems
- Health systems: Philips works with healthcare providers to improve the efficiency and quality of care through integrated solutions and services
Company Website: Philips - About
ASSUMPTION: Philips' extensive experience in the healthcare industry and global presence provide a strong foundation for innovation and growth in the service marketing role.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in service marketing and business development
Reporting Structure: The Service Marketing Manager reports directly to the Business Group (BG) or Business Unit (BU) leader and works closely with cross-functional teams, including sales, product management, and marketing communications
Work Arrangement: This role is primarily on-site, with occasional remote work and travel to other Philips locations, such as Beijing
Growth Opportunities:
- Progression to a more senior role within Philips, such as a Marketing Director or General Manager
- Expansion into other business units or regions within Philips
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: Given Philips' large size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Philips' Shanghai office is a modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): Daning A2 PIC, Shanghai (with occasional travel to Beijing)
Geographic Context:
- Shanghai is a major commercial hub and financial center in China, with a vibrant business ecosystem and numerous opportunities for professional growth
- The city is home to a diverse and multicultural population, with a strong expat community
- Shanghai offers a mix of traditional Chinese culture and modern urban living, with numerous attractions, restaurants, and entertainment options
Work Schedule: Standard working hours are Monday - Friday, 9:00 AM - 6:00 PM, with occasional overtime and remote work as needed
ASSUMPTION: Shanghai's dynamic business environment and cultural diversity provide an ideal setting for a service marketing role focused on local market analysis and customer engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional stakeholders, including sales, product management, and marketing communications
- Final interview with the BG/BU leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and market analysis skills
- Communication and presentation skills
- Relationship-building and stakeholder management abilities
- Cultural fit and alignment with Philips' values and mission
Application Tips:
- Highlight your relevant experience in service marketing, business development, and market analysis
- Tailor your resume and cover letter to emphasize your skills and accomplishments in the context of this role
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills
ATS Keywords: Service Marketing, Market Analysis, Product Portfolio Management, Tactical Marketing Planning, Competitive Strategy Analysis, New Product Introduction, Marketing Strategy Development, Promotional Activities, Networking, Product Pricing, Service Solutions, Marketing Materials Preparation, Communication Skills, Relationship Building, Presentation Skills
ASSUMPTION: Philips' hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on identifying the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus: Philips prioritizes understanding and meeting the needs of its customers
- Responsibility: The company takes responsibility for its actions and their impact on society and the environment
- Integrity: Philips conducts business with honesty, transparency, and fairness
- Quality: The company is committed to delivering high-quality products and services that meet or exceed customer expectations
Work Style:
- Collaborative: Philips encourages cross-functional teamwork and knowledge sharing
- Innovative: The company fosters a culture of creativity and continuous improvement
- Performance-driven: Philips focuses on delivering results and achieving its goals
Self-Assessment Questions:
- Do you have a proven track record of driving market growth and customer engagement in a service-focused role?
- Are you comfortable working in a matrix organization and collaborating with cross-functional stakeholders?
- Do you share Philips' commitment to improving people's health and well-being through meaningful innovation?
ASSUMPTION: Candidates who align with Philips' values and work style are more likely to succeed in the service marketing role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment
- Navigating a large, matrix organization with diverse stakeholders and perspectives
- Adapting to Philips' global culture and working with international teams
- Balancing local market needs with global business objectives
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a solutions-oriented mindset.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on service marketing and business development for Philips' healthcare services
- Industry-specific context: The healthcare industry is highly regulated and competitive, with a strong emphasis on innovation and customer-centricity
- Career path comparison: This role offers a clear path to progression within Philips, with opportunities to expand into other business units or regions
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context is crucial for successful application and onboarding.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify future service needs and opportunities
- Managing the New Product Introduction process for a new service offering in the Chinese market
- Developing and implementing a tactical marketing plan to drive customer engagement and adoption of Philips' healthcare services
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the service marketing role at Philips.
❓ Key Questions to Ask During Interview
- Can you describe the most pressing market challenges facing Philips' healthcare services in China?
- How does this role collaborate with other functions, such as sales and product management, to drive business growth?
- What are the key priorities for this role in the first 90 days?
- How does Philips support the professional development and career growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process by researching Philips' business, industry trends, and the specific challenges facing the company's healthcare services in China
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
