📌 Core Information
🔹 Job Title: SFMC Campaign Developer
🔹 Company: Barclays
🔹 Location: Gera Commerzone SEZ, Pune, India
🔹 Job Type: Full-Time
🔹 Category: Technology
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing, developing, and improving software solutions for business and technology capabilities
- Collaborating cross-functionally to define software requirements and ensure alignment with business objectives
- Working with a team of developers to deliver technology stack using strong analytical and problem-solving skills
- Leveraging expertise in Salesforce Marketing Cloud to drive innovation and excellence in digital offerings
ASSUMPTION: This role requires a strong technical background in Salesforce Marketing Cloud and related technologies, with a focus on delivering high-quality software solutions that meet business needs.
📋 Key Responsibilities
✅ Design, develop, and deliver high-quality software solutions using industry-aligned programming languages, frameworks, and tools
✅ Collaborate with product managers, designers, and other engineers to define software requirements and ensure seamless integration and alignment with business objectives
✅ Participate in code reviews and promote a culture of code quality and knowledge sharing
✅ Stay informed of industry technology trends and innovations and contribute to the organization’s technology communities
✅ Adhere to secure coding practices to mitigate vulnerabilities, protect sensitive data, and ensure secure software solutions
✅ Implement effective unit testing practices to ensure proper code design, readability, and reliability
ASSUMPTION: This role involves a mix of independent work and collaboration with cross-functional teams to deliver software solutions that meet business needs.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field
Experience: 2-5 years of experience in software development, with a focus on Salesforce Marketing Cloud
Required Skills:
- Proven expertise in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journeys, Transactional APIs, and Mobile Studio
- Strong SQL expertise
- Proficiency in HTML coding
Preferred Skills:
- Experience with Java and APIs
- Financial services or banking domain experience
ASSUMPTION: Candidates with a strong background in Salesforce Marketing Cloud and relevant experience in software development are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for a mid-level developer role in Pune)
Benefits:
- Competitive benefits package, including health insurance, retirement plans, and employee discounts
- Opportunities for professional development and career growth
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM IST)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level developer role in Pune, India. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. Barclays is a global financial services company offering a range of products and services, including corporate banking, wealth management, and investment banking.
Company Size: 10,001+ employees. As a large organization, Barclays offers numerous opportunities for career growth and development.
Founded: 1690. Barclays has a rich history and extensive global presence, with operations in over 40 countries.
Company Description:
- Barclays provides corporate banking services to UK businesses with an annual turnover of over £6.5 million
- Offers a range of financial services, including lending, transaction services, and risk management solutions
- Committed to responsible business practices, focusing on sustainability, diversity, and inclusion
Company Specialties:
- Industry expertise in sectors such as agriculture, business services, commodities, and healthcare
- Global network and expertise in international trade and finance
- Innovative digital banking solutions and fintech partnerships
Company Website: http://www.barclayscorporate.com
ASSUMPTION: Barclays' extensive global presence and diverse range of services provide numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for career growth and development within the technology department and the broader organization.
Reporting Structure: The SFMC Campaign Developer will report to the Technology Manager and work closely with cross-functional teams, including product managers, designers, and other engineers.
Work Arrangement: On-site, full-time position based out of Pune, India.
Growth Opportunities:
- Potential to take on more complex projects and gain experience in different aspects of software development
- Opportunities to work on cutting-edge technologies and drive innovation within the organization
- Possibility to progress to senior or leadership roles within the technology department or the broader organization
ASSUMPTION: This role offers numerous opportunities for career growth and development within the technology department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative work environment with state-of-the-art facilities and amenities
Office Location(s): Gera Commerzone SEZ, Pune, India
Geographic Context:
- Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites
- Gera Commerzone SEZ is a prominent business park offering a well-connected and convenient location for employees
- The office provides a dynamic and inclusive work environment, fostering collaboration and innovation
Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 6:00 PM IST) with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The work environment at Barclays' Pune office is collaborative, dynamic, and inclusive, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or coding challenge
- On-site or virtual interview with hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical skills and expertise in Salesforce Marketing Cloud
- Problem-solving abilities and analytical thinking
- Collaboration and communication skills
- Cultural fit and alignment with Barclays' values
Application Tips:
- Highlight relevant experience and projects in Salesforce Marketing Cloud and related technologies
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for technical assessments or coding challenges by brushing up on your Salesforce Marketing Cloud and SQL skills
- Research Barclays and the role to demonstrate your understanding of the company and the position
ATS Keywords: Salesforce Marketing Cloud, Email Studio, Automation Studio, Journeys, Transactional APIs, Mobile Studio, SQL, HTML, Java, APIs
ASSUMPTION: The application process for this role is likely to involve a combination of online assessments, technical evaluations, and interviews to assess the candidate's technical skills and cultural fit.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Email Studio, Automation Studio, Journeys, Transactional APIs, Mobile Studio)
- SQL
- HTML
- Java
- APIs
ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to develop and maintain software solutions within the Salesforce Marketing Cloud ecosystem.
👔 Cultural Fit Considerations
Company Values:
- Respect: Valuing diversity and inclusion, treating others with kindness and courtesy
- Integrity: Acting ethically and honestly, building trust through transparent and responsible behavior
- Service: Putting customers first, understanding their needs, and delivering exceptional experiences
- Excellence: Striving for the highest standards, continuously improving, and embracing a growth mindset
- Stewardship: Acting responsibly, considering the long-term impact of decisions, and protecting the company's assets
Work Style:
- Collaborative: Working closely with cross-functional teams to deliver software solutions that meet business needs
- Innovative: Embracing new technologies and approaches to drive excellence and growth
- Adaptable: Responding to changing priorities and requirements with flexibility and resilience
Self-Assessment Questions:
- Do I have a strong background in Salesforce Marketing Cloud and relevant software development experience?
- Am I comfortable working in a collaborative, dynamic, and inclusive work environment?
- Do I share Barclays' values and commitment to responsible business practices?
ASSUMPTION: Candidates who align with Barclays' values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Keeping up with the latest developments and trends in Salesforce Marketing Cloud and related technologies
- Balancing multiple projects and priorities in a fast-paced, dynamic work environment
- Adapting to changing business needs and requirements
- Working effectively with cross-functional teams, including product managers, designers, and other engineers
ASSUMPTION: These challenges are common in a mid-level software development role within a large, dynamic organization like Barclays.
📈 Similar Roles Comparison
- This role focuses on software development within the Salesforce Marketing Cloud ecosystem, while related roles may focus on other aspects of software development, such as back-end development, front-end development, or full-stack development
- Barclays offers a range of technology roles, providing opportunities for career growth and development within the technology department and the broader organization
- Candidates with relevant experience in software development and a strong background in Salesforce Marketing Cloud are well-positioned to succeed in this role
ASSUMPTION: This role offers unique opportunities for candidates with a strong background in Salesforce Marketing Cloud and relevant software development experience.
📝 Sample Projects
- Developing and implementing automated campaigns using Salesforce Marketing Cloud's Automation Studio
- Creating and managing customer journeys using Salesforce Marketing Cloud's Journey Builder
- Integrating Salesforce Marketing Cloud with other systems and platforms to enhance data management and analytics
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a SFMC Campaign Developer might encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader technology department?
- What are the most pressing challenges facing the team, and how can this role help address them?
- How does Barclays support the professional development and growth of its technology employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Barclays foster a culture of innovation and continuous improvement within its technology teams?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Salesforce Marketing Cloud and software development
- Prepare for technical assessments or coding challenges by brushing up on your Salesforce Marketing Cloud and SQL skills
- Research Barclays and the role to demonstrate your understanding of the company and the position
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
