📌 Core Information
🔹 Job Title: SFMC Campaign Developer
🔹 Company: Barclays
🔹 Location: Gera Commerzone SEZ, Pune, India
🔹 Job Type: Full-Time
🔹 Category: Technology
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing, developing, and improving software solutions using various engineering methodologies
- Collaborating cross-functionally with product managers, designers, and other engineers to define software requirements
- Staying informed of industry technology trends and actively contributing to the organization’s technology communities
- Adhering to secure coding practices to mitigate vulnerabilities and protect sensitive data
- Implementing effective unit testing practices to ensure proper code design, readability, and reliability
ASSUMPTION: This role requires a strong technical background in software development and a solid understanding of industry trends to excel.
📋 Key Responsibilities
✅ Develop and deliver high-quality software solutions using industry-aligned programming languages, frameworks, and tools
✅ Collaborate with peers, participate in code reviews, and promote a culture of code quality and knowledge sharing
✅ Stay informed of industry technology trends and actively contribute to the organization’s technology communities
✅ Adhere to secure coding practices to mitigate vulnerabilities, protect sensitive data, and ensure secure software solutions
✅ Implement effective unit testing practices to ensure proper code design, readability, and reliability
ASSUMPTION: The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Engineering, or a related field
Experience: 2-5 years of experience in software development, with a focus on Salesforce Marketing Cloud
Required Skills:
- Proven experience with Salesforce Marketing Cloud - Email Studio, Automation Studio, Journeys, Transactional APIs, Mobile Studio
- Strong SQL expertise
- Proficiency in HTML coding
Preferred Skills:
- Experience with Java and APIs
- Financial Services/Banking domain experience
ASSUMPTION: Candidates with experience in the financial services industry and familiarity with banking domain-specific requirements may have an advantage.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level software developers in Pune)
Benefits:
- Competitive health and wellness benefits
- Retirement savings plans
- Employee discounts and perks
- Learning and development opportunities
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM to 6:00 PM IST, with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Barclays is a global financial services company, providing a range of banking and investment services to customers and clients worldwide. The company operates in over 40 countries and has a strong presence in Europe, the Americas, Africa, and Asia.
Company Size: Barclays is a large organization with over 10,000 employees globally. Working in such a large environment offers opportunities for career growth and exposure to diverse projects.
Founded: Barclays was founded in 1690 and has a rich history in the banking industry. The company has evolved significantly over the years and continues to adapt to the changing financial landscape.
Company Description:
- Barclays is committed to providing exceptional customer service and innovative solutions to its clients
- The company fosters a culture of collaboration, innovation, and continuous learning
- Barclays is dedicated to responsible banking and has implemented various initiatives to promote sustainability and ethical practices
Company Specialties:
- Corporate banking services for businesses with an annual turnover of over £6.5 million
- Industry expertise in sectors such as agriculture, business services, commodities, financial institutions, healthcare, and more
- Global network and expertise in various financial services, including investment banking, wealth management, and retail banking
Company Website: http://www.barclayscorporate.com
ASSUMPTION: Barclays' extensive global presence and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in software development, seeking to advance their careers in a global financial institution.
Reporting Structure: The SFMC Campaign Developer reports directly to the Technology Manager and works closely with cross-functional teams, including product managers, designers, and other engineers.
Work Arrangement: This is an on-site role based out of Pune, India. The work arrangement may include occasional remote work, depending on project requirements and team dynamics.
Growth Opportunities:
- Advancement to senior roles within the technology department, such as Senior Developer or Technical Lead
- Expansion into other areas of the business, such as product management or project management
- Opportunities to work on international projects and gain exposure to global teams
ASSUMPTION: Barclays' large size and diverse range of services provide numerous growth opportunities for motivated and talented individuals.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): Gera Commerzone SEZ, Pune, India
Geographic Context:
- Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and historical sites
- The city offers a mix of traditional Indian culture and modern urban living, with a lower cost of living compared to other major Indian cities
- Pune has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM to 6:00 PM IST, with a 1-hour lunch break) with occasional flexibility for remote work
ASSUMPTION: The work environment at Barclays is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or coding challenge
- On-site or virtual interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical skills and problem-solving abilities
- Cultural fit and alignment with Barclays' values
- Communication and interpersonal skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant experience with Salesforce Marketing Cloud and other required skills in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Barclays' values
- Prepare for technical assessments by brushing up on your SQL and HTML skills, and familiarizing yourself with the latest Salesforce Marketing Cloud features
ATS Keywords: Salesforce Marketing Cloud, Email Studio, Automation Studio, Journeys, Transactional APIs, Mobile Studio, SQL, HTML, Java, APIs, banking, financial services
ASSUMPTION: Barclays' application process is thorough and competitive, with a strong focus on technical skills and cultural fit.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Email Studio, Automation Studio, Journeys, Transactional APIs, Mobile Studio)
- SQL
- HTML
- Java
- APIs
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in the software development field.
👔 Cultural Fit Considerations
Company Values:
- Respect: Value diversity and collaborate inclusively
- Integrity: Act ethically and honestly in all our interactions
- Service: Deliver excellent customer experiences
- Excellence: Strive for continuous improvement and innovation
- Stewardship: Manage resources responsibly and sustainably
Work Style:
- Collaborative: Work closely with cross-functional teams to deliver high-quality software solutions
- Innovative: Stay informed of industry trends and contribute to the organization's technology communities
- Adaptable: Embrace change and adapt to new technologies and methodologies
Self-Assessment Questions:
- Do you have a strong commitment to ethical and responsible banking practices?
- Are you comfortable working in a dynamic, fast-paced environment with a focus on collaboration and innovation?
- Do you have a growth mindset and a willingness to learn and adapt to new technologies and methodologies?
ASSUMPTION: Barclays values diversity and inclusion, and fosters a culture of collaboration, innovation, and continuous learning.
⚠️ Potential Challenges
- Working in a large, global organization may present challenges in terms of communication and coordination across teams and time zones
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management
- The fast-paced nature of the financial services industry may present challenges in terms of keeping up with industry trends and technological advancements
- The competitive job market for software developers in Pune may present challenges in terms of career progression and salary negotiation
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, time management, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike other software development roles, this position focuses specifically on Salesforce Marketing Cloud and requires expertise in related tools and technologies
- In the financial services industry, this role may involve working on projects with sensitive data and strict security requirements
- Career progression in this role may involve expanding into other areas of the business, such as product management or project management
ASSUMPTION: This role is unique in its focus on Salesforce Marketing Cloud and offers opportunities for career growth and development within the financial services industry.
📝 Sample Projects
- Developing and implementing automated email campaigns using Salesforce Marketing Cloud
- Integrating Salesforce Marketing Cloud with other systems and databases to streamline customer data management
- Creating and optimizing transactional email templates to improve customer engagement and satisfaction
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with the SFMC Campaign Developer role at Barclays.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to Barclays' overall technology strategy and roadmap?
- What opportunities are there for professional development and career growth within the technology department and the broader organization?
- How does Barclays support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and career growth opportunities, as well as Barclays' work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with Salesforce Marketing Cloud and other required skills
- Write a cover letter that demonstrates your understanding of the role and your fit with Barclays' values
- Prepare for technical assessments by brushing up on your SQL and HTML skills, and familiarizing yourself with the latest Salesforce Marketing Cloud features
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
